Paddleboarding Audience in Germany
Paddleboarding has an estimated audience of 1,898,732 people in Germany. 49.5% are female, 50.5% are male, average age 37.8. Top brand affinities: Bulacan, Goes, Progressive rock, Artistic inspiration, Nurse education.
Top brand affinities include Bulacan, Goes, Progressive rock, with strongest over-indexing on Bulacan (34.95× the country average). Demographically, the Paddleboarding audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Paddleboarding fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 37.8 |
| Estimated audience size | 1,898,732 |
Audience persona
The typical Paddleboarding fan in Germany is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Bulacan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bulacan | 34.95× | Travel & Leisure |
| Goes | 1.92× | Travel & Leisure |
| Progressive rock | 2.59× | Music & Radio |
| Artistic inspiration | 1.51× | Arts & Culture |
| Nurse education | 2.85× | Kids & Family |
| Natural rubber | 2.5× | Cars & Mobility |
| Product design | 1.55× | Business & Career |
| Öhringen | 12.67× | Travel & Leisure |
| Keeper (password manager) | 3.21× | Technology & Electronics |
| Graham Greene (actor) | 2.35× | |
| Glashütte | 2.47× | Travel & Leisure |
| Gumbal | 2.89× | Cars & Mobility |
| Caprivi Strip | 4.75× | |
| Bounce (film) | 4.87× | Movies & TV |
| Hostelworld | 2.96× | Travel & Leisure |
| Pumuckl | 2.87× | Movies & TV |
| Building insulation | 1.92× | Home & Garden |
| Loch Lomond | 3.06× | Travel & Leisure |
| 12 Monkeys (TV series) | 2.77× | Movies & TV |
| Scratching post | 2.58× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.9 |
| Luxury Orientation | PREMIUM | 2.39 |
| Sports Activity | POWER | 2.19 |
| Travelling | THRILL | 1.87 |
| Sustainability | BALANCE | 1.71 |
| Risk Appetite | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Japan | 7.7% |
| United Kingdom | 7.4% |
See Paddleboarding audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.