Rascasse Audience Intelligence

Paddleboarding Audience in Germany

A data profile of the people who buy, follow and care about Paddleboarding in Germany — modelled from more than twelve digital signal sources. Paddleboarding has an estimated audience of 1,898,732 people in Germany.

#71among Sport in Germany#2024among Topic in Germany#319in Sports

The average Paddleboarding fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Standup paddleboarding, Business class, Kitesurfing, with strongest over-indexing on Standup paddleboarding (37.07× the country average).

Demographically, the Paddleboarding audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paddleboarding fan in Germany is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Standup paddleboarding.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paddleboarding profile in Germany.

Audience size
1.9M
in Germany
Gender
49.5%♀
50.5% male
Age
37.8
average years
Country rank
#3534
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paddleboarding fans

49.5% are female, 50.5% are male, average age 37.8.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Paddleboarding audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age37.8
Estimated audience size1,898,732
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Paddleboarding audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Paddleboarding audience comes from Germany.

Worldwide audience distribution share by country for Paddleboarding
CountryShare
United States31.6%
Japan7.7%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paddleboarding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paddleboarding fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.24×
02Baden-Württemberg~300K1.11×
03Sachsen~100K1.08×
04Mecklenburg-Vorpommern~40K1.08×
05Hessen~200K1.04×
06Rheinland-Pfalz~100K1.02×
07Hamburg~40K1.01×
08Sachsen-Anhalt~50K1.00×
09Thüringen~50K1.00×
10Saarland~20K0.99×
11Berlin~80K0.95×
12Brandenburg~60K0.95×
13Bremen~20K0.95×
14Nordrhein-Westfalen~400K0.94×
15Schleswig-Holstein~60K0.94×
16Niedersachsen~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Paddleboarding, Germany
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paddleboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paddleboarding audience
#·InterestCategoryAffinity×
01Standup paddleboardingSports37.07×
02Dracula UntoldMovies & TV21.97×
03KayakingSports20.00×
04KitesurfingSports17.34×
05CanoeingSports13.17×
06Travel BloggerTravel & Leisure11.99×
07CanoeSports11.84×
08RaftingSports11.68×
09BoulderingSports10.53×
10Liam NeesonMovies & TV10.52×
11Vuelta a EspañaSports10.39×
12Business classTravel & Leisure10.23×
13Subcompact carCars & Mobility9.65×
14WakeboardingSports9.60×
15Luxury WatchesFashion & Accessoires8.69×
16ReggaetonMusic & Radio7.08×
17First class travelTravel & Leisure5.90×
18Car washCars & Mobility5.08×
19WindsurfingSports5.05×
20LivemusicMusic & Radio4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paddleboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paddleboarding audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.71×
TravellingTHRILL2.59×
Risk AppetiteTHRILL2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paddleboarding audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
CreativityOPEN0.90×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paddleboarding have in Germany?

Paddleboarding has an estimated audience of 1,898,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paddleboarding fans?

49.5% of Paddleboarding fans are female, 50.5% are male, with an average age of 37.8 years.

03

Which brands do Paddleboarding fans like most?

Paddleboarding fans show strongest brand affinity for Standup paddleboarding (37.07×), Business class (10.23×), and Kitesurfing (17.34×) over the country average.

04

Where do Paddleboarding fans live in Germany?

Paddleboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Paddleboarding fans also like?

Beyond Paddleboarding itself, the audience over-indexes on Business class (10.23×), Kitesurfing (17.34×), Liam Neeson (10.52×), and Travel Blogger (11.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Paddleboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paddleboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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