Canoeing Audience in Germany
Canoeing has an estimated audience of 547,879 people in Germany. 49.0% are female, 51.0% are male, average age 36.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Surfline, Kayak, Globe-Trotter, Salewa, Paddleboarding.
The average Canoeing fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Surfline, Kayak, Globe-Trotter, with strongest over-indexing on Surfline (38.81× the country average). Demographically, the Canoeing audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Canoeing fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.7 |
| Estimated audience size | 547,879 |
Audience persona
The typical Canoeing fan in Germany is balanced, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Surfline.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,021 | 1.32× |
| Baden-Württemberg | 114,727 | 1.53× |
| Nordrhein-Westfalen | 105,032 | 0.88× |
| Hessen | 63,500 | 1.52× |
| Niedersachsen | 44,593 | 0.84× |
| Berlin | 39,813 | 1.63× |
| Rheinland-Pfalz | 25,618 | 0.93× |
| Sachsen | 22,961 | 0.85× |
| Hamburg | 16,839 | 1.36× |
| Schleswig-Holstein | 14,906 | 0.76× |
| Brandenburg | 13,080 | 0.77× |
| Thüringen | 8,398 | 0.6× |
| Sachsen-Anhalt | 8,317 | 0.59× |
| Mecklenburg-Vorpommern | 6,135 | 0.59× |
| Saarland | 5,161 | 0.77× |
| Bremen | 5,019 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surfline | 38.81× | Sports |
| Kayak | 19.5× | Travel & Leisure |
| Globe-Trotter | 21.5× | Fashion & Accessoires |
| Salewa | 26.98× | Fashion & Accessoires |
| Paddleboarding | 13.17× | Sports |
| Standup paddleboarding | 8.78× | Sports |
| Canoe | 18.47× | Sports |
| Kayaking | 16.67× | Sports |
| Golden Earring | 18.75× | Music & Radio |
| Rafting | 8.75× | Sports |
| Business and industry | 1.51× | Business & Career |
| Center Parcs | 4.46× | Travel & Leisure |
| Whitewater kayaking | 28.61× | Sports |
| Roompot Vakanties | 17.66× | Travel & Leisure |
| Wildwater canoeing | 34.49× | Sports |
| University of Texas at Austin | 21.15× | Business & Career |
| Kaskade | 19.78× | Music & Radio |
| AllTrails | 28.61× | Internet & Social Media |
| Pierce Brosnan | 4.98× | Movies & TV |
| Lieferando.de | 1.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.81 |
| Travelling | THRILL | 1.56 |
| Luxury Orientation | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.42 |
| Patriotism | CONSERVATISM | 1.36 |
| Urban Lifestyle | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Japan | 8.2% |
| China | 5.4% |
See Canoeing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Canoeing have in Germany?
Canoeing has an estimated audience of 547,879 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Canoeing fans?
49.0% of Canoeing fans are female, 51.0% are male, with an average age of 36.7 years.
Which brands do Canoeing fans like most?
Canoeing fans show strongest brand affinity for Surfline (38.81×), Kayak (19.5×), and Globe-Trotter (21.5×) over the country average.
Where do Canoeing fans live in Germany?
Canoeing fans in Germany are most concentrated in Bayern (reach 116,021), Baden-Württemberg (reach 114,727), and Nordrhein-Westfalen (reach 105,032). These three regions account for the largest share of the active audience.
What other brands do Canoeing fans also like?
Beyond Canoeing itself, the audience over-indexes on Kayak (19.5×), Globe-Trotter (21.5×), Salewa (26.98×), and Paddleboarding (13.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canoeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.