Canoeing Audience in United States

Canoeing logo

Canoeing has an estimated audience of 3,599,376 people in United States. 46.5% are female, 53.5% are male, average age 40.2. Top regions: Georgia, California, Texas. Top brand affinities: Kayak, Paddleboarding, Powerball, Canoe, Rafting.

The average Canoeing fan in United States is 40.2 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, California, Texas. Top brand affinities include Kayak, Paddleboarding, Powerball, with strongest over-indexing on Kayak (5.79× the country average). Demographically, the Canoeing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Canoeing fans

Demographic split for Canoeing audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.2
Estimated audience size3,599,376

Audience persona

The typical Canoeing fan in United States is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Kayak.

Top regions in United States

Top regions ranked by reach for Canoeing in United States
RegionReachAffinity
Georgia298,6762.69×
California279,3420.71×
Texas253,9620.82×
Florida248,7421.02×
New York176,1680.88×
Ohio126,8451.14×
Michigan110,5721.17×
Illinois110,3810.92×
Pennsylvania104,6080.86×
North Carolina97,4730.9×
Virginia85,8690.98×
Indiana77,9611.19×
New Jersey76,5870.84×
Tennessee75,3841.04×
Washington71,2050.99×
Minnesota70,3581.36×
Massachusetts70,2200.99×
Missouri67,6041.17×
Wisconsin59,6111.1×
Maryland51,3830.83×
Kentucky47,3821.05×
Oregon46,9591.14×
Alabama45,8110.91×
Arizona45,7560.62×
Colorado45,0650.79×
Louisiana44,6850.96×
South Carolina43,3310.8×
Connecticut40,1181.11×
Arkansas37,5231.27×
Oklahoma36,4230.91×
Iowa26,9560.91×
Kansas25,9720.92×
Utah25,5000.79×
Mississippi25,4120.86×
Hawaii22,5371.46×
New Hampshire20,4521.44×
Nevada20,2310.58×
Maine18,5601.44×
West Virginia15,1630.9×
Idaho14,7450.82×
Nebraska14,1820.79×
New Mexico11,6700.65×
Alaska10,3121.34×
Montana9,8700.99×
Washington, District of Columbia8,8960.82×
Rhode Island8,5520.75×
Delaware7,4000.75×
Vermont7,2131.14×
North Dakota6,2730.85×
South Dakota6,2640.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canoeing audience
BrandAffinityCategory
Kayak5.79×Travel & Leisure
Paddleboarding5.17×Sports
Powerball1.85×Games
Canoe7.64×Sports
Rafting4.68×Sports
Hobby Lobby1.52×Home & Garden
Survival skills2.03×Politics & Society
Outdoor enthusiast1.88×Sports
Midwestern United States1.73×Travel & Leisure
Boating1.81×Travel & Leisure
Watercraft2.47×Home & Garden
Tennessee1.82×Travel & Leisure
Animal welfare1.64×Politics & Society
North Carolina1.62×Travel & Leisure
Wild fisheries2.71×Travel & Leisure
Fishing lure3.02×Pets & Animals
Standup paddleboarding3.06×Sports
Windsurfing3.34×Sports
Alaska2.02×Travel & Leisure
Tree1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canoeing audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.01
PatriotismCONSERVATISM1.77
Sports ActivityPOWER1.71
SustainabilityBALANCE1.57
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Canoeing
CountryShare
United States29.2%
Japan8.2%
China5.4%

See Canoeing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Canoeing have in United States?

Canoeing has an estimated audience of 3,599,376 people in United States, concentrated in Georgia and California.

What is the gender split and age of Canoeing fans?

46.5% of Canoeing fans are female, 53.5% are male, with an average age of 40.2 years.

Which brands do Canoeing fans like most?

Canoeing fans show strongest brand affinity for Kayak (5.79×), Paddleboarding (5.17×), and Powerball (1.85×) over the country average.

Where do Canoeing fans live in United States?

Canoeing fans in United States are most concentrated in Georgia (reach 298,676), California (reach 279,342), and Texas (reach 253,962). These three regions account for the largest share of the active audience.

What other brands do Canoeing fans also like?

Beyond Canoeing itself, the audience over-indexes on Paddleboarding (5.17×), Powerball (1.85×), Canoe (7.64×), and Rafting (4.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canoeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.