Rascasse Audience Intelligence

Canoeing Audience in United States

A data profile of the people who buy, follow and care about Canoeing in United States — modelled from more than twelve digital signal sources. Canoeing has an estimated audience of 3,599,376 people in United States.

#124among Sport in United States#4585among Topic in United States#774in Sports

The average Canoeing fan in United States is 40.2 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, California, Texas.

Top brand affinities include Kayak, Paddleboarding, Powerball, with strongest over-indexing on Kayak (5.79× the country average).

Demographically, the Canoeing audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canoeing fan in United States is balanced, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Kayak.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canoeing profile in United States.

Audience size
3.6M
in United States
Gender
46.5%♀
53.5% male
Age
40.2
average years
Country rank
#8809
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canoeing fans

46.5% are female, 53.5% are male, average age 40.2.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Canoeing audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.2
Estimated audience size3,599,376
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Canoeing audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Canoeing audience comes from United States.

Worldwide audience distribution share by country for Canoeing
CountryShare
United States29.2%
Japan8.2%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canoeing audience in United States is strongest.

Fig. 05

Top regions by affinity

Canoeing fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K4.08×
02Hawaii~20K1.50×
03Oregon~60K1.44×
04Connecticut~50K1.42×
05Maine~20K1.40×
06New Hampshire~20K1.36×
07Alaska~10K1.33×
08Minnesota~70K1.28×
09Arkansas~40K1.20×
10Vermont~7K1.16×
11Ohio~100K1.15×
12Indiana~70K1.07×
13Wisconsin~60K1.07×
14Michigan~100K1.06×
15Missouri~60K1.04×
16Tennessee~70K0.99×
17Kentucky~40K0.99×
18Montana~10K0.99×
19Washington~70K0.94×
20Louisiana~40K0.92×
21West Virginia~20K0.92×
22Alabama~50K0.91×
23Mississippi~30K0.91×
24Virginia~80K0.90×
25Florida~200K0.89×
26North Carolina~100K0.89×
27Massachusetts~60K0.89×
28Oklahoma~40K0.89×
29Iowa~30K0.89×
30Kansas~30K0.89×
31North Dakota~7K0.89×
32Illinois~100K0.86×
33Utah~30K0.86×
34South Dakota~7K0.84×
35New York~200K0.83×
36Pennsylvania~100K0.83×
37Idaho~20K0.83×
38New Jersey~70K0.79×
39Nebraska~10K0.79×
40Texas~200K0.78×
41Maryland~50K0.78×
42South Carolina~40K0.77×
43Delaware~8K0.76×
44Rhode Island~9K0.75×
45Washington, District of Columbia~8K0.75×
46Colorado~40K0.73×
47California~300K0.67×
48New Mexico~10K0.66×
49Arizona~40K0.60×
50Nevada~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Canoeing, United States
0.58×1.00×4.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canoeing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canoeing audience
#·InterestCategoryAffinity×
01CanoeSports7.64×
02KayakTravel & Leisure5.79×
03PaddleboardingSports5.17×
04RaftingSports4.68×
05WindsurfingSports3.34×
06Standup paddleboardingSports3.06×
07Fishing lurePets & Animals3.02×
08Wild fisheriesTravel & Leisure2.71×
09WatercraftHome & Garden2.47×
10Survival skillsPolitics & Society2.03×
11AlaskaTravel & Leisure2.02×
12Outdoor enthusiastSports1.88×
13PowerballGames1.85×
14TennesseeTravel & Leisure1.82×
15BoatingTravel & Leisure1.81×
16Midwestern United StatesTravel & Leisure1.73×
17Animal welfarePolitics & Society1.64×
18North CarolinaTravel & Leisure1.62×
19Hobby LobbyHome & Garden1.52×
20TreeHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canoeing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canoeing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
TraditionCONSERVATISM1.33×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canoeing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
Luxury OrientationPREMIUM0.94×
Quality AwarenessPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canoeing have in United States?

Canoeing has an estimated audience of 3,599,376 people in United States, concentrated in Georgia and California.

02

What is the gender split and age of Canoeing fans?

46.5% of Canoeing fans are female, 53.5% are male, with an average age of 40.2 years.

03

Which brands do Canoeing fans like most?

Canoeing fans show strongest brand affinity for Kayak (5.79×), Paddleboarding (5.17×), and Powerball (1.85×) over the country average.

04

Where do Canoeing fans live in United States?

Canoeing fans in United States are most concentrated in Georgia (reach ~500K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Canoeing fans also like?

Beyond Canoeing itself, the audience over-indexes on Paddleboarding (5.17×), Powerball (1.85×), Canoe (7.64×), and Rafting (4.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Canoeing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canoeing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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