Wild fisheries Audience in United States

Wild fisheries logo

Wild fisheries has an estimated audience of 15,208,364 people in United States. 31.6% are female, 68.4% are male, average age 45.3. Top regions: California, Texas, Illinois. Top brand affinities: Israel, Pro-Ject, Minnesota, Urban Outfitters, Product design.

The average Wild fisheries fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Israel, Pro-Ject, Minnesota, with strongest over-indexing on Israel (5.06× the country average). Demographically, the Wild fisheries audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Wild fisheries fans

Demographic split for Wild fisheries audience in United States
MetricValue
Female31.6%
Male68.4%
Average age45.3
Estimated audience size15,208,364

Audience persona

The typical Wild fisheries fan in United States is more male, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Wild fisheries in United States
RegionReachAffinity
California5,580,1853.34×
Texas3,563,5082.73×
Illinois2,324,0874.59×
Florida663,5160.64×
Minnesota644,4792.96×
New York602,9400.71×
Washington277,7360.91×
Georgia214,0000.46×
Pennsylvania208,9770.41×
New Jersey180,2100.47×
North Carolina178,9150.39×
Ohio172,9480.37×
Virginia172,0030.46×
Arizona164,9200.53×
Michigan156,5160.39×
Massachusetts156,0250.52×
Maryland152,1240.58×
Oregon149,9730.86×
Colorado120,6120.5×
Indiana113,1840.41×
Tennessee111,1530.36×
Wisconsin98,5990.43×
Utah96,1790.71×
Louisiana92,3580.47×
Mississippi89,0360.71×
Kentucky88,8170.47×
Missouri87,6920.36×
Alabama85,9710.4×
Oklahoma83,8010.5×
Arkansas79,0980.63×
Connecticut74,0190.49×
Nevada73,5060.5×
West Virginia73,5031.04×
Alaska73,3512.25×
South Carolina69,7000.3×
Kansas67,8920.57×
Idaho67,8760.89×
Hawaii64,8410.99×
Iowa64,4530.51×
Montana63,9421.52×
North Dakota61,4521.97×
New Hampshire60,5641.01×
Wyoming59,4602.64×
Nebraska59,3050.78×
New Mexico58,9950.77×
Rhode Island58,4811.21×
Maine58,4461.07×
Vermont57,5202.15×
Delaware52,3721.25×
Washington, District of Columbia37,8140.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild fisheries audience
BrandAffinityCategory
Israel5.06×Travel & Leisure
Pro-Ject7.4×Music & Radio
Minnesota2.59×Travel & Leisure
Urban Outfitters1.98×Shopping
Product design2.05×Business & Career
Pillow1.81×Home & Garden
Jeep Wagoneer4.28×Cars & Mobility
3D printing1.68×Technology & Electronics
Nebraska Cornhuskers football2.16×Sports
Jeep Grand Cherokee (WJ)3.56×Cars & Mobility
MK2.16×Music & Radio
Jennifer Meyer7.58×Fashion & Accessoires
Wikia1.7×Internet & Social Media
Jennifer Fisher Jewelry11.92×Fashion & Accessoires
WESH2.42×Movies & TV
ABC 7 Chicago2.11×Movies & TV
Keith Stanfield3.17×Movies & TV
Glossier2.52×Beauty & Wellness
Voter registration2.22×Politics & Society
Noodle (Gorillaz)1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild fisheries audience
TraitClusterScore
Risk AppetiteTHRILL2.34
PatriotismCONSERVATISM1.87
Luxury OrientationPREMIUM1.33
IndividualismJOY1.29
ExtroversionTHRILL1.28
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Wild fisheries
CountryShare
United States32.7%
Brazil5.2%
India4.9%

See Wild fisheries audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wild fisheries have in United States?

Wild fisheries has an estimated audience of 15,208,364 people in United States, concentrated in California and Texas.

What is the gender split and age of Wild fisheries fans?

31.6% of Wild fisheries fans are female, 68.4% are male, with an average age of 45.3 years.

Which brands do Wild fisheries fans like most?

Wild fisheries fans show strongest brand affinity for Israel (5.06×), Pro-Ject (7.4×), and Minnesota (2.59×) over the country average.

Where do Wild fisheries fans live in United States?

Wild fisheries fans in United States are most concentrated in California (reach 5,580,185), Texas (reach 3,563,508), and Illinois (reach 2,324,087). These three regions account for the largest share of the active audience.

What other brands do Wild fisheries fans also like?

Beyond Wild fisheries itself, the audience over-indexes on Pro-Ject (7.4×), Minnesota (2.59×), Urban Outfitters (1.98×), and Product design (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild fisheries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.