Rascasse Audience Intelligence

Wild fisheries Audience in United States

A data profile of the people who buy, follow and care about Wild fisheries in United States — modelled from more than twelve digital signal sources. Wild fisheries has an estimated audience of 15,208,364 people in United States.

#1561among Topic in United States#201in Travel & Leisure

The average Wild fisheries fan in United States is 45.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorboat, Angling, Shimano, with strongest over-indexing on Motorboat (7.8× the country average).

Demographically, the Wild fisheries audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild fisheries fan in United States is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild fisheries profile in United States.

Audience size
15.2M
in United States
Gender
31.6%♀
68.4% male
Age
45.3
average years
Country rank
#2299
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wild fisheries fans

31.6% are female, 68.4% are male, average age 45.3.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Wild fisheries audience in United States
MetricValue
Female31.6%
Male68.4%
Average age45.3
Estimated audience size15,208,364
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Wild fisheries audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4924%
50+35%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Wild fisheries audience comes from United States.

Worldwide audience distribution share by country for Wild fisheries
CountryShare
United States32.7%
Brazil5.2%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild fisheries audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild fisheries fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K2.69×
02Louisiana~200K1.09×
03Montana~50K1.08×
04Hawaii~70K1.04×
05Rhode Island~50K1.03×
06Oregon~200K1.02×
07Maine~60K1.02×
08Washington, District of Columbia~50K1.01×
09Wisconsin~200K1.00×
10Connecticut~200K1.00×
11New Mexico~80K1.00×
12New Hampshire~60K1.00×
13Alaska~30K1.00×
14North Dakota~30K1.00×
15Alabama~200K0.99×
16Kentucky~200K0.99×
17Oklahoma~200K0.99×
18Nevada~100K0.99×
19Utah~100K0.99×
20Mississippi~100K0.99×
21Iowa~100K0.99×
22Kansas~100K0.99×
23Nebraska~80K0.99×
24Georgia~500K0.98×
25Virginia~400K0.98×
26Arizona~300K0.98×
27Washington~300K0.98×
28Tennessee~300K0.98×
29Massachusetts~300K0.98×
30Indiana~300K0.98×
31Maryland~300K0.98×
32Missouri~200K0.98×
33Colorado~200K0.98×
34South Carolina~200K0.98×
35Minnesota~200K0.98×
36Ohio~500K0.97×
37North Carolina~400K0.97×
38Michigan~400K0.97×
39New Jersey~400K0.97×
40Pennsylvania~500K0.96×
41Illinois~500K0.96×
42Florida~1M0.94×
43New York~800K0.94×
44Texas~1M0.92×
45California~1.5M0.91×
46West Virginia0.00×
47Idaho0.00×
48Arkansas0.00×
49Vermont0.00×
50Delaware0.00×
Fig. 06

Affinity by region

Affinity by region — Wild fisheries, United States
0.91×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild fisheries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild fisheries audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility9.45×
02MotorboatCars & Mobility7.80×
03AnglingSports6.36×
04ShellfishFood & Beverages4.82×
05Sportsman's WarehouseShopping4.79×
06Lawn mowerHome & Garden3.15×
07Discount TireShopping2.96×
08Chuck NorrisMovies & TV2.85×
09NASDAQBusiness & Career2.49×
10CBS SportsMovies & TV2.38×
11Hardware storeHome & Garden2.35×
12Solar energyHome & Garden2.33×
13RecreationTravel & Leisure2.16×
14RadioTechnology & Electronics1.90×
15GamblingGames1.84×
16LivestockPets & Animals1.81×
17NatureHome & Garden1.79×
18GrillingFood & Beverages1.67×
19HappinessHealth1.60×
20CampingTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild fisheries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild fisheries audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
IndividualismJOY1.58×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild fisheries audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Luxury OrientationPREMIUM0.70×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wild fisheries have in United States?

Wild fisheries has an estimated audience of 15,208,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wild fisheries fans?

31.6% of Wild fisheries fans are female, 68.4% are male, with an average age of 45.3 years.

03

Which brands do Wild fisheries fans like most?

Wild fisheries fans show strongest brand affinity for Motorboat (7.8×), Angling (6.36×), and Shimano (9.45×) over the country average.

04

Where do Wild fisheries fans live in United States?

Wild fisheries fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Wild fisheries fans also like?

Beyond Wild fisheries itself, the audience over-indexes on Angling (6.36×), Shimano (9.45×), Nature (1.79×), and Recreation (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Wild fisheries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild fisheries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →