Rafting Audience in United States

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Rafting has an estimated audience of 7,929,146 people in United States. 50.6% are female, 49.4% are male, average age 42.2. Top regions: Massachusetts, California, Texas. Top brand affinities: Extreme sport, Sibling, Canada, Gratitude, Survival skills.

The average Rafting fan in United States is 42.2 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include Extreme sport, Sibling, Canada, with strongest over-indexing on Extreme sport (2.53× the country average). Demographically, the Rafting audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Rafting fans

Demographic split for Rafting audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.2
Estimated audience size7,929,146

Audience persona

The typical Rafting fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Top regions in United States

Top regions ranked by reach for Rafting in United States
RegionReachAffinity
Massachusetts1,257,7618.05×
California921,8531.06×
Texas501,2750.74×
Florida399,8090.74×
New York391,4570.88×
Colorado211,3971.69×
Georgia207,0760.85×
Pennsylvania193,5300.72×
North Carolina191,0300.8×
New Jersey186,9160.93×
Illinois185,7540.7×
Virginia179,0230.93×
Washington166,6871.05×
Ohio159,6780.65×
Michigan145,4300.7×
Tennessee141,5330.89×
Oregon125,5721.38×
Missouri111,0650.87×
Arizona104,1890.64×
Indiana98,4660.68×
Maryland92,8220.68×
Oklahoma90,3461.03×
Utah82,8611.17×
Wisconsin78,9210.66×
South Carolina78,4680.66×
Minnesota69,4910.61×
Idaho65,9291.66×
Connecticut63,9780.8×
Alabama63,6930.57×
Arkansas61,4460.94×
Kentucky61,4420.62×
Louisiana59,0160.58×
Nevada56,1640.73×
Kansas49,2930.79×
Iowa41,7130.64×
Montana41,2441.87×
Mississippi35,0160.54×
New Mexico34,8660.88×
New Hampshire29,7070.95×
West Virginia28,1130.76×
Hawaii26,2710.77×
Rhode Island22,9360.91×
Nebraska22,6180.57×
Alaska22,5861.33×
Maine21,2170.75×
Washington, District of Columbia18,8350.79×
Wyoming16,7031.42×
Delaware12,0520.55×
North Dakota10,1580.62×
Vermont9,4460.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rafting audience
BrandAffinityCategory
Extreme sport2.53×Sports
Sibling1.68×Kids & Family
Canada1.62×Travel & Leisure
Gratitude1.52×Politics & Society
Survival skills1.73×Politics & Society
Chase (bank)1.51×Business & Career
Fishing1.54×Sports
Tennessee1.53×Travel & Leisure
Ranch1.66×Travel & Leisure
American folk music1.64×Music & Radio
Menards1.5×Home & Garden
Alaska1.82×Travel & Leisure
Lakes1.57×Travel & Leisure
Variety show1.58×Movies & TV
Snow1.62×Travel & Leisure
Oklahoma1.53×Travel & Leisure
Husband1.61×Kids & Family
Tractor Supply Company1.82×Shopping
Southern rock1.68×Music & Radio
Kayak1.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rafting audience
TraitClusterScore
Risk AppetiteTHRILL2.73
PatriotismCONSERVATISM2.03
Luxury OrientationPREMIUM1.76
SustainabilityBALANCE1.73
Sports ActivityPOWER1.64
TravellingTHRILL1.59

Worldwide distribution

Worldwide audience distribution share by country for Rafting
CountryShare
United States31.9%
United Kingdom5.8%
Germany4.9%

See Rafting audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rafting have in United States?

Rafting has an estimated audience of 7,929,146 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Rafting fans?

50.6% of Rafting fans are female, 49.4% are male, with an average age of 42.2 years.

Which brands do Rafting fans like most?

Rafting fans show strongest brand affinity for Extreme sport (2.53×), Sibling (1.68×), and Canada (1.62×) over the country average.

Where do Rafting fans live in United States?

Rafting fans in United States are most concentrated in Massachusetts (reach 1,257,761), California (reach 921,853), and Texas (reach 501,275). These three regions account for the largest share of the active audience.

What other brands do Rafting fans also like?

Beyond Rafting itself, the audience over-indexes on Sibling (1.68×), Canada (1.62×), Gratitude (1.52×), and Survival skills (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rafting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.