Rascasse Audience Intelligence

Rafting Audience in United States

A data profile of the people who buy, follow and care about Rafting in United States — modelled from more than twelve digital signal sources. Rafting has an estimated audience of 7,929,146 people in United States.

#64among Sport in United States#2745among Topic in United States#359in Sports

The average Rafting fan in United States is 42.2 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include Extreme sport, Britney Spears, Sibling, with strongest over-indexing on Extreme sport (2.53× the country average).

Demographically, the Rafting audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rafting fan in United States is balanced, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rafting profile in United States.

Audience size
7.9M
in United States
Gender
50.6%♀
49.4% male
Age
42.2
average years
Country rank
#4467
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rafting fans

50.6% are female, 49.4% are male, average age 42.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Rafting audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.2
Estimated audience size7,929,146
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Rafting audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Rafting audience comes from United States.

Worldwide audience distribution share by country for Rafting
CountryShare
United States31.7%
United Kingdom5.8%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rafting audience in United States is strongest.

Fig. 05

Top regions by affinity

Rafting fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1.5M8.28×
02Montana~40K1.77×
03Wyoming~20K1.73×
04Idaho~60K1.52×
05Colorado~200K1.48×
06Alaska~20K1.31×
07Oregon~100K1.24×
08Utah~80K1.10×
09New Hampshire~30K1.03×
10Rhode Island~30K1.01×
11California~900K0.99×
12Washington~200K0.99×
13Oklahoma~80K0.94×
14Washington, District of Columbia~20K0.92×
15Arkansas~60K0.91×
16New Jersey~200K0.90×
17Virginia~200K0.87×
18New Mexico~30K0.86×
19Tennessee~100K0.85×
20New York~400K0.84×
21Missouri~100K0.84×
22Connecticut~70K0.84×
23Kansas~50K0.83×
24Maine~20K0.82×
25Hawaii~30K0.81×
26Georgia~200K0.80×
27West Virginia~30K0.79×
28North Carolina~200K0.76×
29Ohio~200K0.75×
30North Dakota~10K0.73×
31Pennsylvania~200K0.71×
32South Dakota~10K0.71×
33Texas~500K0.70×
34Maryland~100K0.70×
35Nevada~50K0.70×
36Iowa~40K0.69×
37Florida~400K0.68×
38Illinois~200K0.68×
39Nebraska~30K0.67×
40Michigan~100K0.66×
41Indiana~100K0.66×
42Wisconsin~80K0.66×
43Kentucky~70K0.66×
44Delaware~10K0.65×
45South Carolina~80K0.64×
46Arizona~100K0.63×
47Louisiana~60K0.62×
48Alabama~70K0.61×
49Minnesota~70K0.60×
50Mississippi~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Rafting, United States
0.59×1.00×8.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rafting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rafting audience
#·InterestCategoryAffinity×
01Extreme sportSports2.53×
02Britney SpearsMusic & Radio1.99×
03KayakTravel & Leisure1.98×
04AlaskaTravel & Leisure1.82×
05Tractor Supply CompanyShopping1.82×
06Survival skillsPolitics & Society1.73×
07SiblingKids & Family1.68×
08Southern rockMusic & Radio1.68×
09RanchTravel & Leisure1.66×
10American folk musicMusic & Radio1.64×
11CanadaTravel & Leisure1.62×
12SnowTravel & Leisure1.62×
13HusbandKids & Family1.61×
14Variety showMovies & TV1.58×
15LakesTravel & Leisure1.57×
16FishingSports1.54×
17TennesseeTravel & Leisure1.53×
18OklahomaTravel & Leisure1.53×
19GratitudePolitics & Society1.52×
20MenardsHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rafting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rafting audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.77×
ExtroversionTHRILL1.30×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rafting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
MindfulnessBALANCE0.90×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rafting have in United States?

Rafting has an estimated audience of 7,929,146 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Rafting fans?

50.6% of Rafting fans are female, 49.4% are male, with an average age of 42.2 years.

03

Which brands do Rafting fans like most?

Rafting fans show strongest brand affinity for Extreme sport (2.53×), Britney Spears (1.99×), and Sibling (1.68×) over the country average.

04

Where do Rafting fans live in United States?

Rafting fans in United States are most concentrated in Massachusetts (reach ~1.5M), California (reach ~900K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rafting fans also like?

Beyond Rafting itself, the audience over-indexes on Britney Spears (1.99×), Sibling (1.68×), Canada (1.62×), and Gratitude (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Rafting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rafting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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