Fishing Audience in United States

Fishing logo

Fishing has an estimated audience of 39,225,296 people in United States. 41.3% are female, 58.7% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Turkey hunting, Google News, Freight transport, Boating, Homo sapiens.

The average Fishing fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Turkey hunting, Google News, Freight transport, with strongest over-indexing on Turkey hunting (2.16× the country average). Demographically, the Fishing audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Fishing fans

Demographic split for Fishing audience in United States
MetricValue
Female41.3%
Male58.7%
Average age42.8
Estimated audience size39,225,296

Audience persona

The typical Fishing fan in United States is more male, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top regions ranked by reach for Fishing in United States
RegionReachAffinity
California4,192,2480.97×
Texas3,330,7200.99×
Florida2,788,6711.05×
New York1,836,6630.84×
Pennsylvania1,229,4410.93×
Ohio1,208,6951×
Georgia1,166,3330.97×
North Carolina1,152,0560.98×
Illinois1,145,8420.88×
Michigan1,116,9361.09×
Virginia976,1201.02×
Washington835,6391.06×
New Jersey788,2310.79×
Tennessee771,1210.98×
Wisconsin738,3201.25×
Missouri730,7371.16×
Indiana707,4680.99×
Minnesota705,9211.26×
Arizona653,0650.82×
Maryland611,4830.91×
Massachusetts600,5020.78×
South Carolina587,4231×
Colorado566,9090.92×
Louisiana527,8941.04×
Alabama516,2620.94×
Oregon482,2821.07×
Kentucky467,2690.95×
Oklahoma460,8901.06×
Arkansas395,8531.22×
Utah385,7891.1×
Mississippi348,7841.08×
Iowa320,6300.99×
Connecticut310,1560.79×
Kansas309,2731×
Nevada293,5200.77×
Hawaii242,2351.44×
West Virginia233,9751.28×
Idaho232,8361.18×
Nebraska199,3651.01×
New Mexico171,6130.87×
Montana154,8461.42×
New Hampshire132,5690.86×
Maine126,9050.9×
Alaska99,5561.19×
Rhode Island93,6850.75×
Delaware90,7220.84×
North Dakota88,5511.1×
South Dakota87,0270.96×
Washington, District of Columbia75,3630.64×
Wyoming68,8961.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing audience
BrandAffinityCategory
Turkey hunting2.16×Sports
Google News1.95×News
Freight transport1.52×Cars & Mobility
Boating1.56×Travel & Leisure
Homo sapiens1.71×Kids & Family
Trophy hunting1.71×Sports
Bass fishing1.85×Sports
Fishing tackle1.83×Sports
Deer1.63×Pets & Animals
Duck hunting1.83×Sports
Ana de Armas1.83×Movies & TV
Drill1.52×Home & Garden
Word1.59×Kids & Family
Wild fisheries1.99×Travel & Leisure
Fox hunting1.59×Sports
Kristi Noem1.51×Politics & Society
Fly fishing1.69×Sports
Shooting sport1.52×Sports
Spearfishing1.91×Sports
Beyin1.71×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing audience
TraitClusterScore
ExtroversionTHRILL1.3
Sports ActivityPOWER1.14
DIY MentalityTHRILL1.12
Risk AppetiteTHRILL1.11
Luxury OrientationPREMIUM1.09
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Fishing
CountryShare
United States23.2%
Japan5.6%
United Kingdom4.1%

See Fishing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Fishing have in United States?

Fishing has an estimated audience of 39,225,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Fishing fans?

41.3% of Fishing fans are female, 58.7% are male, with an average age of 42.8 years.

Which brands do Fishing fans like most?

Fishing fans show strongest brand affinity for Turkey hunting (2.16×), Google News (1.95×), and Freight transport (1.52×) over the country average.

Where do Fishing fans live in United States?

Fishing fans in United States are most concentrated in California (reach 4,192,248), Texas (reach 3,330,720), and Florida (reach 2,788,671). These three regions account for the largest share of the active audience.

What other brands do Fishing fans also like?

Beyond Fishing itself, the audience over-indexes on Google News (1.95×), Freight transport (1.52×), Boating (1.56×), and Homo sapiens (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.