Rascasse Audience Intelligence

Fishing Audience in United States

A data profile of the people who buy, follow and care about Fishing in United States — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 39,225,296 people in United States.

#8among Sport in United States#422among Topic in United States#30in Sports

The average Fishing fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Turkey hunting, Google News, with strongest over-indexing on Nancy Mace (2.04× the country average).

Demographically, the Fishing audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Nancy Mace.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing profile in United States.

Audience size
39.2M
in United States
Gender
41.3%♀
58.7% male
Age
42.8
average years
Country rank
#588
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing fans

41.3% are female, 58.7% are male, average age 42.8.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Fishing audience in United States
MetricValue
Female41.3%
Male58.7%
Average age42.8
Estimated audience size39,225,296
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Fishing audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Fishing audience comes from United States.

Worldwide audience distribution share by country for Fishing
CountryShare
United States23.2%
Japan5.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K1.48×
02Montana~100K1.34×
03Alaska~100K1.23×
04Arkansas~400K1.21×
05Idaho~200K1.19×
06West Virginia~200K1.19×
07Wisconsin~700K1.17×
08Wyoming~70K1.17×
09Utah~400K1.16×
10Missouri~700K1.15×
11Minnesota~600K1.14×
12North Dakota~90K1.13×
13Nebraska~200K1.08×
14South Dakota~100K1.08×
15Kentucky~500K1.07×
16Louisiana~500K1.06×
17Texas~3.5M1.05×
18Michigan~1M1.05×
19Oklahoma~500K1.05×
20Mississippi~300K1.05×
21Kansas~300K1.05×
22California~4.5M1.04×
23South Carolina~600K1.03×
24Ohio~1M1.02×
25Indiana~700K1.02×
26Oregon~500K1.02×
27North Carolina~1M1.01×
28Virginia~1M1.01×
29Georgia~1M1.00×
30Washington~800K1.00×
31Iowa~300K0.99×
32Alabama~500K0.97×
33Pennsylvania~1.5M0.96×
34Florida~2.5M0.94×
35Maine~100K0.94×
36Tennessee~700K0.92×
37New Mexico~200K0.91×
38Colorado~600K0.90×
39Illinois~1M0.87×
40New Hampshire~100K0.86×
41Maryland~600K0.85×
42Arizona~700K0.82×
43Connecticut~300K0.82×
44Delaware~90K0.82×
45New York~2M0.80×
46New Jersey~800K0.80×
47Massachusetts~600K0.77×
48Rhode Island~100K0.77×
49Nevada~300K0.76×
50Washington, District of Columbia~70K0.56×
Fig. 06

Affinity by region

Affinity by region — Fishing, United States
0.56×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing audience
#·InterestCategoryAffinity×
01Turkey huntingSports2.16×
02Nancy MacePolitics & Society2.04×
03Wild fisheriesTravel & Leisure1.99×
04Google NewsNews1.95×
05SpearfishingSports1.91×
06Bass fishingSports1.85×
07Fishing tackleSports1.83×
08Duck huntingSports1.83×
09Ana de ArmasMovies & TV1.83×
10Homo sapiensKids & Family1.71×
11Trophy huntingSports1.71×
12BeyinHealth1.71×
13Fly fishingSports1.69×
14DeerPets & Animals1.63×
15WordKids & Family1.59×
16Fox huntingSports1.59×
17BoatingTravel & Leisure1.56×
18Freight transportCars & Mobility1.52×
19DrillHome & Garden1.52×
20Shooting sportSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Quality AwarenessPREMIUM1.12×
TravellingTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
SpiritualityBALANCE0.90×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing have in United States?

Fishing has an estimated audience of 39,225,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fishing fans?

41.3% of Fishing fans are female, 58.7% are male, with an average age of 42.8 years.

03

Which brands do Fishing fans like most?

Fishing fans show strongest brand affinity for Nancy Mace (2.04×), Turkey hunting (2.16×), and Google News (1.95×) over the country average.

04

Where do Fishing fans live in United States?

Fishing fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fishing fans also like?

Beyond Fishing itself, the audience over-indexes on Turkey hunting (2.16×), Google News (1.95×), Freight transport (1.52×), and Boating (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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