Fishing Audience in Germany
Fishing has an estimated audience of 4,653,050 people in Germany. 40.1% are female, 59.9% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Horse & Rider, Horse training, Equine nutrition, Pet store.
The average Fishing fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Horse & Rider, Horse training, with strongest over-indexing on Tagesschau (1.52× the country average). Demographically, the Fishing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Fishing fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 39.2 |
| Estimated audience size | 4,653,050 |
Audience persona
The typical Fishing fan in Germany is more male, around 39.2 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,015,358 | 1× |
| Bayern | 828,160 | 1.11× |
| Baden-Württemberg | 618,658 | 0.97× |
| Hessen | 523,145 | 1.48× |
| Niedersachsen | 408,105 | 0.9× |
| Berlin | 293,863 | 1.41× |
| Rheinland-Pfalz | 232,596 | 1× |
| Sachsen | 175,160 | 0.77× |
| Schleswig-Holstein | 160,601 | 0.96× |
| Hamburg | 131,553 | 1.25× |
| Brandenburg | 120,133 | 0.83× |
| Sachsen-Anhalt | 84,491 | 0.7× |
| Thüringen | 82,801 | 0.7× |
| Mecklenburg-Vorpommern | 75,699 | 0.85× |
| Bremen | 50,424 | 1.27× |
| Saarland | 45,988 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.52× | Movies & TV |
| Horse & Rider | 2.83× | Pets & Animals |
| Horse training | 2.69× | Pets & Animals |
| Equine nutrition | 2.53× | Pets & Animals |
| Pet store | 2.11× | Pets & Animals |
| Dog lovers | 1.9× | Pets & Animals |
| Fishing reel | 2.88× | Sports |
| Survival skills | 2.82× | Politics & Society |
| Pony | 2.4× | Pets & Animals |
| Maltese (dog) | 2.2× | Pets & Animals |
| Pet food | 1.69× | Pets & Animals |
| Dog collar | 1.86× | Pets & Animals |
| Dog food | 1.63× | Pets & Animals |
| Chihuahua (dog) | 1.95× | Pets & Animals |
| Horse breeding | 1.75× | Pets & Animals |
| Wildlife | 1.53× | Travel & Leisure |
| Recreational fishing | 2.88× | Sports |
| Fishing float | 3.34× | Sports |
| Border Collie | 2.17× | Pets & Animals |
| Nature photography | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Patriotism | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.26 |
| Pet Ownership | JOY | 1.25 |
| DIY Mentality | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
See Fishing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Fishing have in Germany?
Fishing has an estimated audience of 4,653,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fishing fans?
40.1% of Fishing fans are female, 59.9% are male, with an average age of 39.2 years.
Which brands do Fishing fans like most?
Fishing fans show strongest brand affinity for Tagesschau (1.52×), Horse & Rider (2.83×), and Horse training (2.69×) over the country average.
Where do Fishing fans live in Germany?
Fishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,015,358), Bayern (reach 828,160), and Baden-Württemberg (reach 618,658). These three regions account for the largest share of the active audience.
What other brands do Fishing fans also like?
Beyond Fishing itself, the audience over-indexes on Horse & Rider (2.83×), Horse training (2.69×), Equine nutrition (2.53×), and Pet store (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.