Rascasse Audience Intelligence

Fishing Audience in Germany

A data profile of the people who buy, follow and care about Fishing in Germany — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 4,653,050 people in Germany.

#21among Sport in Germany#739among Topic in Germany#99in Sports

The average Fishing fan in Germany is 39.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Horse & Rider, Horse training, with strongest over-indexing on Tagesschau (1.52× the country average).

Demographically, the Fishing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishing fan in Germany is more male, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing profile in Germany.

Audience size
4.7M
in Germany
Gender
40.1%♀
59.9% male
Age
39.2
average years
Country rank
#1181
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing fans

40.1% are female, 59.9% are male, average age 39.2.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Fishing audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age39.2
Estimated audience size4,653,050
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Fishing audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Fishing audience comes from Germany.

Worldwide audience distribution share by country for Fishing
CountryShare
United States23.2%
Japan5.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishing fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M2.74×
02Hessen~500K1.43×
03Berlin~300K1.36×
04Bremen~50K1.27×
05Hamburg~100K1.21×
06Baden-Württemberg~600K1.01×
07Rheinland-Pfalz~200K1.00×
08Schleswig-Holstein~200K0.96×
09Nordrhein-Westfalen~1M0.95×
10Mecklenburg-Vorpommern~80K0.93×
11Niedersachsen~400K0.87×
12Brandenburg~100K0.85×
13Saarland~50K0.85×
14Sachsen~200K0.74×
15Sachsen-Anhalt~90K0.72×
16Thüringen~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Fishing, Germany
0.72×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing audience
#·InterestCategoryAffinity×
01Fishing floatSports3.34×
02Fishing reelSports2.88×
03Recreational fishingSports2.88×
04Horse & RiderPets & Animals2.83×
05Survival skillsPolitics & Society2.82×
06Horse trainingPets & Animals2.69×
07Equine nutritionPets & Animals2.53×
08PonyPets & Animals2.40×
09Maltese (dog)Pets & Animals2.20×
10Pet storePets & Animals2.11×
11Chihuahua (dog)Pets & Animals1.95×
12CHIO AachenSports1.94×
13Dog loversPets & Animals1.90×
14Dog collarPets & Animals1.86×
15Horse breedingPets & Animals1.75×
16Pet foodPets & Animals1.69×
17HugendubelShopping1.68×
18Dog foodPets & Animals1.63×
19WildlifeTravel & Leisure1.53×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.32×
PatriotismCONSERVATISM1.24×
TravellingTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.89×
Convenience OrientationPREMIUM0.91×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing have in Germany?

Fishing has an estimated audience of 4,653,050 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Fishing fans?

40.1% of Fishing fans are female, 59.9% are male, with an average age of 39.2 years.

03

Which brands do Fishing fans like most?

Fishing fans show strongest brand affinity for Tagesschau (1.52×), Horse & Rider (2.83×), and Horse training (2.69×) over the country average.

04

Where do Fishing fans live in Germany?

Fishing fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing fans also like?

Beyond Fishing itself, the audience over-indexes on Horse & Rider (2.83×), Horse training (2.69×), Equine nutrition (2.53×), and Pet store (2.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Fishing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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