Wildlife Audience in Germany

Demographics of Wildlife fans

Audience persona

The typical Wildlife fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Wildlife audiences in other countries

• Wildlife — United States
• Wildlife — United Kingdom
• Wildlife — France
• Wildlife — Italy
• Wildlife — Spain
• Wildlife — Brazil
• Wildlife — Japan
• Wildlife — South Korea
• Wildlife — India

More Travel & Leisure audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Wildlife have in Germany?

Wildlife has an estimated audience of 9,849,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wildlife fans?

57.7% of Wildlife fans are female, 42.3% are male, with an average age of 38.6 years.

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Cat food (3.1×), Spiegel Online (1.8×), and Tagesschau (1.55×) over the country average.

Where do Wildlife fans live in Germany?

Wildlife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,156,883), Bayern (reach 1,526,210), and Baden-Württemberg (reach 1,194,222). These three regions account for the largest share of the active audience.

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Spiegel Online (1.8×), Tagesschau (1.55×), Do it yourself (DIY) (1.71×), and Pet store (2.63×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.