Wildlife Audience in Germany

Wildlife logo

Wildlife has an estimated audience of 9,849,354 people in Germany. 57.7% are female, 42.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Product design, Urban horticulture, Wolverine (comics), Nurse education.

The average Wildlife fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Product design, Urban horticulture, with strongest over-indexing on Gil Ofarim (1.72× the country average). Demographically, the Wildlife audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Wildlife fans

Demographic split for Wildlife audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age38.6
Estimated audience size9,849,354

Audience persona

The typical Wildlife fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.

Top regions in Germany

Top regions ranked by reach for Wildlife in Germany
RegionReachAffinity
Nordrhein-Westfalen2,156,883
Bayern1,526,2100.96×
Baden-Württemberg1,194,2220.89×
Hessen1,019,5241.36×
Niedersachsen943,5120.99×
Berlin535,8401.22×
Sachsen512,4021.06×
Rheinland-Pfalz451,6750.92×
Schleswig-Holstein323,4690.91×
Brandenburg279,2680.91×
Mecklenburg-Vorpommern265,0051.41×
Hamburg232,8381.05×
Sachsen-Anhalt227,1920.89×
Thüringen223,9760.89×
Saarland97,2050.8×
Bremen62,2120.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife audience
BrandAffinityCategory
Gil Ofarim1.72×Music & Radio
Product design1.6×Business & Career
Urban horticulture1.61×Home & Garden
Wolverine (comics)5.05×Literature
Nurse education1.57×Kids & Family
Kippah2.55×Fashion & Accessoires
Buddy – The Buddy Holly Story2.29×Music & Radio
Cachorro1.65×Pets & Animals
Glashütte1.99×Travel & Leisure
San Gil1.92×Travel & Leisure
Theocracy4.52×Music & Radio
Building insulation1.88×Home & Garden
Boogie-woogie (dance)3.11×Music & Radio
Information sensitivity2.22×Technology & Electronics
Liberace2.47×Music & Radio
Phil Campbell (musician)2.08×Music & Radio
Celtic mythology2.06×Arts & Culture
Chalkidiki1.56×Travel & Leisure
Scratching post2.17×Pets & Animals
Throne of Glass2.06×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife audience
TraitClusterScore
Pet OwnershipJOY1.61
SustainabilityBALANCE1.51
DIY MentalityTHRILL1.37
TravellingTHRILL1.36
Sports ActivityPOWER1.33
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%

See Wildlife audiences in other countries

More Travel & Leisure audiences in Germany

Frequently asked questions

How many fans does Wildlife have in Germany?

Wildlife has an estimated audience of 9,849,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Wildlife fans?

57.7% of Wildlife fans are female, 42.3% are male, with an average age of 38.6 years.

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Gil Ofarim (1.72×), Product design (1.6×), and Urban horticulture (1.61×) over the country average.

Where do Wildlife fans live in Germany?

Wildlife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,156,883), Bayern (reach 1,526,210), and Baden-Württemberg (reach 1,194,222). These three regions account for the largest share of the active audience.

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Product design (1.6×), Urban horticulture (1.61×), Wolverine (comics) (5.05×), and Nurse education (1.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.