Wildlife Audience in Germany

Wildlife has an estimated audience of 9,849,354 people in Germany. 57.7% are female, 42.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Product design, Urban horticulture, Wolverine (comics), Nurse education.
The average Wildlife fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Product design, Urban horticulture, with strongest over-indexing on Gil Ofarim (1.72× the country average). Demographically, the Wildlife audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wildlife fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.6 |
| Estimated audience size | 9,849,354 |
Audience persona
The typical Wildlife fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,156,883 | 1× |
| Bayern | 1,526,210 | 0.96× |
| Baden-Württemberg | 1,194,222 | 0.89× |
| Hessen | 1,019,524 | 1.36× |
| Niedersachsen | 943,512 | 0.99× |
| Berlin | 535,840 | 1.22× |
| Sachsen | 512,402 | 1.06× |
| Rheinland-Pfalz | 451,675 | 0.92× |
| Schleswig-Holstein | 323,469 | 0.91× |
| Brandenburg | 279,268 | 0.91× |
| Mecklenburg-Vorpommern | 265,005 | 1.41× |
| Hamburg | 232,838 | 1.05× |
| Sachsen-Anhalt | 227,192 | 0.89× |
| Thüringen | 223,976 | 0.89× |
| Saarland | 97,205 | 0.8× |
| Bremen | 62,212 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.72× | Music & Radio |
| Product design | 1.6× | Business & Career |
| Urban horticulture | 1.61× | Home & Garden |
| Wolverine (comics) | 5.05× | Literature |
| Nurse education | 1.57× | Kids & Family |
| Kippah | 2.55× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 2.29× | Music & Radio |
| Cachorro | 1.65× | Pets & Animals |
| Glashütte | 1.99× | Travel & Leisure |
| San Gil | 1.92× | Travel & Leisure |
| Theocracy | 4.52× | Music & Radio |
| Building insulation | 1.88× | Home & Garden |
| Boogie-woogie (dance) | 3.11× | Music & Radio |
| Information sensitivity | 2.22× | Technology & Electronics |
| Liberace | 2.47× | Music & Radio |
| Phil Campbell (musician) | 2.08× | Music & Radio |
| Celtic mythology | 2.06× | Arts & Culture |
| Chalkidiki | 1.56× | Travel & Leisure |
| Scratching post | 2.17× | Pets & Animals |
| Throne of Glass | 2.06× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.61 |
| Sustainability | BALANCE | 1.51 |
| DIY Mentality | THRILL | 1.37 |
| Travelling | THRILL | 1.36 |
| Sports Activity | POWER | 1.33 |
| Indulgence | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
See Wildlife audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wildlife have in Germany?
Wildlife has an estimated audience of 9,849,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wildlife fans?
57.7% of Wildlife fans are female, 42.3% are male, with an average age of 38.6 years.
Which brands do Wildlife fans like most?
Wildlife fans show strongest brand affinity for Gil Ofarim (1.72×), Product design (1.6×), and Urban horticulture (1.61×) over the country average.
Where do Wildlife fans live in Germany?
Wildlife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,156,883), Bayern (reach 1,526,210), and Baden-Württemberg (reach 1,194,222). These three regions account for the largest share of the active audience.
What other brands do Wildlife fans also like?
Beyond Wildlife itself, the audience over-indexes on Product design (1.6×), Urban horticulture (1.61×), Wolverine (comics) (5.05×), and Nurse education (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.