Rascasse Audience Intelligence

Wildlife Audience in Germany

A data profile of the people who buy, follow and care about Wildlife in Germany — modelled from more than twelve digital signal sources. Wildlife has an estimated audience of 9,849,354 people in Germany.

#191among Topic in Germany#21in Travel & Leisure

The average Wildlife fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wildlife photography, Digital photography, Hugendubel, with strongest over-indexing on Wildlife photography (3.01× the country average).

Demographically, the Wildlife audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wildlife fan in Germany is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Wildlife photography.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife profile in Germany.

Audience size
9.8M
in Germany
Gender
57.7%♀
42.3% male
Age
38.6
average years
Country rank
#320
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife fans

57.7% are female, 42.3% are male, average age 38.6.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Wildlife audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age38.6
Estimated audience size9,849,354
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Wildlife audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Wildlife audience comes from Germany.

Worldwide audience distribution share by country for Wildlife
CountryShare
United States25.6%
United Kingdom6.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wildlife fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~300K1.50×
02Hessen~1M1.29×
03Berlin~500K1.14×
04Sachsen~500K1.06×
05Hamburg~200K1.03×
06Niedersachsen~900K0.96×
07Thüringen~200K0.96×
08Nordrhein-Westfalen~2M0.95×
09Schleswig-Holstein~300K0.95×
10Brandenburg~300K0.94×
11Bayern~1.5M0.93×
12Bremen~80K0.92×
13Saarland~100K0.91×
14Rheinland-Pfalz~400K0.90×
15Sachsen-Anhalt~200K0.90×
16Baden-Württemberg~1M0.89×
Fig. 06

Affinity by region

Affinity by region — Wildlife, Germany
0.89×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife audience
#·InterestCategoryAffinity×
01Travel BloggerTravel & Leisure3.77×
02Wildlife photographyTechnology & Electronics3.01×
03Crime fictionLiterature2.61×
04Digital photographyBusiness & Career2.52×
05Shih TzuPets & Animals2.32×
06British ShorthairPets & Animals2.31×
07Black catPets & Animals2.31×
08Siberian HuskyPets & Animals2.29×
09Yorkshire TerrierPets & Animals2.26×
10French BulldogPets & Animals2.24×
11HugendubelShopping2.23×
12BulldogPets & Animals2.23×
13BeaglePets & Animals2.18×
14Ski resortTravel & Leisure2.11×
15Labrador RetrieverPets & Animals2.09×
16HouseplantHome & Garden2.06×
17Pet storePets & Animals1.97×
18Travel photographyTechnology & Electronics1.95×
19Cat foodPets & Animals1.92×
20HobbyHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
TravellingTHRILL1.54×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
Career OrientationPOWER0.95×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife have in Germany?

Wildlife has an estimated audience of 9,849,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wildlife fans?

57.7% of Wildlife fans are female, 42.3% are male, with an average age of 38.6 years.

03

Which brands do Wildlife fans like most?

Wildlife fans show strongest brand affinity for Wildlife photography (3.01×), Digital photography (2.52×), and Hugendubel (2.23×) over the country average.

04

Where do Wildlife fans live in Germany?

Wildlife fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife fans also like?

Beyond Wildlife itself, the audience over-indexes on Digital photography (2.52×), Hugendubel (2.23×), French Bulldog (2.24×), and Siberian Husky (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Wildlife audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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