Rascasse Audience Intelligence

Travel photography Audience in Germany

A data profile of the people who buy, follow and care about Travel photography in Germany — modelled from more than twelve digital signal sources. Travel photography has an estimated audience of 7,475,375 people in Germany.

#349among Topic in Germany#33in Technology & Electronics

The average Travel photography fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature photography, Landscape photography, Travel Adventures, with strongest over-indexing on Nature photography (2.75× the country average).

Demographically, the Travel photography audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Travel photography fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Nature photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travel photography profile in Germany.

Audience size
7.5M
in Germany
Gender
54.9%♀
45.1% male
Age
37.5
average years
Country rank
#573
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel photography fans

54.9% are female, 45.1% are male, average age 37.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Travel photography audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age37.5
Estimated audience size7,475,375
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Travel photography audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Travel photography audience comes from Germany.

Worldwide audience distribution share by country for Travel photography
CountryShare
Japan12.8%
United States12.7%
China11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel photography audience in Germany is strongest.

Fig. 05

Top regions by affinity

Travel photography fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~100K1.12×
02Bremen~70K1.08×
03Mecklenburg-Vorpommern~200K1.07×
04Hamburg~200K1.03×
05Brandenburg~200K1.02×
06Sachsen-Anhalt~200K1.02×
07Thüringen~200K1.02×
08Schleswig-Holstein~300K0.99×
09Rheinland-Pfalz~400K0.97×
10Sachsen~300K0.95×
11Hessen~500K0.93×
12Berlin~300K0.93×
13Bayern~1M0.92×
14Niedersachsen~600K0.88×
15Baden-Württemberg~900K0.87×
16Nordrhein-Westfalen~1.5M0.84×
Fig. 06

Affinity by region

Affinity by region — Travel photography, Germany
0.84×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travel photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travel photography audience
#·InterestCategoryAffinity×
01Nature photographyTechnology & Electronics2.75×
02Landscape photographyTechnology & Electronics2.55×
03Outdoor PhotographerArts & Culture2.53×
04Wildlife photographyTechnology & Electronics2.49×
05Modeling agencyFashion & Accessoires2.47×
06Street photographyTechnology & Electronics2.43×
07Fine-art photographyTechnology & Electronics2.36×
08Travel AdventuresTravel & Leisure2.22×
09Digital photographyBusiness & Career2.22×
10WildlifeTravel & Leisure1.95×
11PhotographerTechnology & Electronics1.94×
12MarriageKids & Family1.94×
13AdventureTravel & Leisure1.79×
14Health & wellnessHealth1.76×
15Outdoor enthusiastSports1.72×
16VacationsTravel & Leisure1.70×
17Dog loversPets & Animals1.67×
18HugendubelShopping1.63×
19BeachesTravel & Leisure1.58×
20Self-loveHealth1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travel photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travel photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.23×
MindfulnessBALANCE1.15×
CreativityOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travel photography audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.64×
Convenience OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Travel photography have in Germany?

Travel photography has an estimated audience of 7,475,375 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Travel photography fans?

54.9% of Travel photography fans are female, 45.1% are male, with an average age of 37.5 years.

03

Which brands do Travel photography fans like most?

Travel photography fans show strongest brand affinity for Nature photography (2.75×), Landscape photography (2.55×), and Travel Adventures (2.22×) over the country average.

04

Where do Travel photography fans live in Germany?

Travel photography fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Travel photography fans also like?

Beyond Travel photography itself, the audience over-indexes on Landscape photography (2.55×), Travel Adventures (2.22×), Adventure (1.79×), and Wildlife photography (2.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Travel photography audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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