Marriage Audience in Germany
Marriage has an estimated audience of 6,351,374 people in Germany. 67.6% are female, 32.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Family, Self care, Pets, Vacations.
The average Marriage fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Family, Self care, with strongest over-indexing on Tagesschau (2.37× the country average). Demographically, the Marriage audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.2 |
| Estimated audience size | 6,351,374 |
Audience persona
The typical Marriage fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,339,022 | 0.96× |
| Bayern | 1,267,439 | 1.24× |
| Baden-Württemberg | 848,742 | 0.98× |
| Niedersachsen | 632,356 | 1.03× |
| Hessen | 538,743 | 1.11× |
| Sachsen | 356,189 | 1.14× |
| Rheinland-Pfalz | 309,520 | 0.97× |
| Berlin | 296,231 | 1.04× |
| Schleswig-Holstein | 206,160 | 0.9× |
| Brandenburg | 199,508 | 1.01× |
| Thüringen | 182,875 | 1.13× |
| Sachsen-Anhalt | 164,322 | 1× |
| Hamburg | 134,429 | 0.94× |
| Mecklenburg-Vorpommern | 129,958 | 1.07× |
| Saarland | 63,834 | 0.82× |
| Bremen | 48,688 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.37× | Movies & TV |
| Family | 2.02× | Kids & Family |
| Self care | 3.41× | Health |
| Pets | 1.67× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Engagement ring | 3.81× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Hygiene | 2.64× | Beauty & Wellness |
| Wedding ring | 3.55× | Fashion & Accessoires |
| Hairstyle | 2.48× | Beauty & Wellness |
| Stuttgart | 2.51× | Travel & Leisure |
| Bedroom furniture | 3.56× | Home & Garden |
| Spiegel Online | 1.63× | News |
| Automobiles | 1.55× | Cars & Mobility |
| Lieferando.de | 1.79× | Food & Beverages |
| Airbnb | 1.71× | Travel & Leisure |
| Netto Marken-Discount | 1.59× | Shopping |
| German language | 1.97× | Politics & Society |
| Satire | 3.05× | Literature |
| Pandora | 3.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.27 |
| Creativity | OPEN | 1.25 |
| Sustainability | BALANCE | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Marriage have in Germany?
Marriage has an estimated audience of 6,351,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marriage fans?
67.6% of Marriage fans are female, 32.4% are male, with an average age of 37.2 years.
Which brands do Marriage fans like most?
Marriage fans show strongest brand affinity for Tagesschau (2.37×), Family (2.02×), and Self care (3.41×) over the country average.
Where do Marriage fans live in Germany?
Marriage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,339,022), Bayern (reach 1,267,439), and Baden-Württemberg (reach 848,742). These three regions account for the largest share of the active audience.
What other brands do Marriage fans also like?
Beyond Marriage itself, the audience over-indexes on Family (2.02×), Self care (3.41×), Pets (1.67×), and Vacations (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.