A data profile of the people who buy, follow and care about Marriage in Spain — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 5,037,106 people in Spain.
Marriage has an estimated audience of 5,037,106 people in Spain. 66.8% are female, 33.2% are male, average age 45.8. Top brand affinities: Mango, Volunteering, Family, IBEX 35, WhatsApp.
Top brand affinities include Mango, Volunteering, Family, with strongest over-indexing on Mango (4.07× the country average).
Demographically, the Marriage audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Marriage fan in Spain is more female, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Mango.
The key figures that characterise the Marriage profile in Spain.
66.8% are female, 33.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 45.8 |
| Estimated audience size | 5,037,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Marriage audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 4.07× | ||
| 02 | Volunteering | Politics & Society | 3.81× | ||
| 03 | Boho-chic | Fashion & Accessoires | 2.90× | ||
| 04 | Modern architecture | Arts & Culture | 2.01× | ||
| 05 | Distilled beverage | Food & Beverages | 1.96× | ||
| 06 | IBEX 35 | Business & Career | 1.92× | ||
| 07 | Caixabank | Business & Career | 1.87× | ||
| 08 | Spas | Beauty & Wellness | 1.78× | ||
| 09 | Apartment | Business & Career | 1.78× | ||
| 10 | Desserts | Food & Beverages | 1.75× | ||
| 11 | Stradivarius | Shopping | 1.74× | ||
| 12 | Discount stores | Shopping | 1.68× | ||
| 13 | Internet & Social Media | 1.67× | |||
| 14 | IKEA | Home & Garden | 1.67× | ||
| 15 | Happiness | Health | 1.67× | ||
| 16 | Primark | Shopping | 1.64× | ||
| 17 | Family | Kids & Family | 1.61× | ||
| 18 | Home improvement | Home & Garden | 1.58× | ||
| 19 | Kitchen | Home & Garden | 1.56× | ||
| 20 | Personal care | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.94× | |
| Quality Awareness | PREMIUM | 1.59× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Need for Security | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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