Marriage Audience in United States

Marriage logo

Marriage has an estimated audience of 47,176,797 people in United States. 64.2% are female, 35.8% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, UK garage, Jeep Wagoneer, Jeep Grand Cherokee (WJ), Mothercare.

The average Marriage fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, UK garage, Jeep Wagoneer, with strongest over-indexing on Israel (2.4× the country average). Demographically, the Marriage audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Marriage fans

Demographic split for Marriage audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.2
Estimated audience size47,176,797

Audience persona

The typical Marriage fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Marriage in United States
RegionReachAffinity
California5,978,2241.15×
Texas4,792,6571.18×
Florida3,254,7981.02×
New York2,928,7951.11×
Georgia1,698,0391.17×
North Carolina1,573,2991.11×
Illinois1,571,1301×
Pennsylvania1,539,3600.97×
Ohio1,375,5670.95×
Michigan1,350,3051.09×
Virginia1,231,5671.07×
New Jersey1,211,6291.01×
Tennessee1,004,9891.06×
Washington982,3581.04×
Arizona978,0891.02×
Massachusetts869,2000.94×
Maryland866,0181.07×
Indiana823,2450.96×
Missouri760,5211×
Colorado733,8400.99×
South Carolina729,2731.03×
Alabama726,5701.1×
Minnesota661,4160.98×
Wisconsin656,4030.92×
Louisiana655,0781.08×
Oregon621,0961.15×
Kentucky544,5150.92×
Oklahoma538,6781.03×
Nevada449,0320.98×
Connecticut444,0500.94×
Utah440,4421.04×
Mississippi436,3811.12×
Arkansas411,8691.06×
Kansas399,6231.07×
Iowa360,8750.93×
New Mexico239,5311.01×
Nebraska237,1471×
Idaho232,2510.98×
Hawaii228,3161.13×
West Virginia194,4520.89×
New Hampshire164,5140.89×
Maine155,5820.92×
Washington, District of Columbia136,9210.97×
Rhode Island126,3550.84×
Montana119,0520.91×
Delaware104,2260.8×
Alaska101,9041.01×
North Dakota96,6841×
South Dakota92,2540.85×
Vermont63,1920.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marriage audience
BrandAffinityCategory
Israel2.4×Travel & Leisure
UK garage4.67×Music & Radio
Jeep Wagoneer3.42×Cars & Mobility
Jeep Grand Cherokee (WJ)3.1×Cars & Mobility
Mothercare1.51×Kids & Family
Jesse Plemons1.61×Movies & TV
Nebraska Cornhuskers football1.65×Sports
Cam Ward1.53×Sports
Stamp collecting1.85×Home & Garden
Meals on Wheels2.22×Food & Beverages
Nuts (film)2.08×Movies & TV
Home staging1.87×Home & Garden
Isometric exercise3.02×Sports
Charlamagne Tha God3.14×Movies & TV
Iron Man (film)1.53×Movies & TV
Hocus Pocus1.51×Movies & TV
Kodiak, Alaska2.6×Travel & Leisure
Keeper (password manager)1.85×Technology & Electronics
Hayward, California3.08×Travel & Leisure
Tierra Cali2.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marriage audience
TraitClusterScore
ExtroversionTHRILL1.41
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.23
TravellingTHRILL1.22
Social Media UsageJOY1.19
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Marriage
CountryShare
United States16.8%
Japan6.2%
Brazil5.8%

See Marriage audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Marriage have in United States?

Marriage has an estimated audience of 47,176,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Marriage fans?

64.2% of Marriage fans are female, 35.8% are male, with an average age of 42.2 years.

Which brands do Marriage fans like most?

Marriage fans show strongest brand affinity for Israel (2.4×), UK garage (4.67×), and Jeep Wagoneer (3.42×) over the country average.

Where do Marriage fans live in United States?

Marriage fans in United States are most concentrated in California (reach 5,978,224), Texas (reach 4,792,657), and Florida (reach 3,254,798). These three regions account for the largest share of the active audience.

What other brands do Marriage fans also like?

Beyond Marriage itself, the audience over-indexes on UK garage (4.67×), Jeep Wagoneer (3.42×), Jeep Grand Cherokee (WJ) (3.1×), and Mothercare (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.