Marriage Audience in United States

Marriage logo

Marriage has an estimated audience of 47,176,797 people in United States. 64.2% are female, 35.8% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Marriage fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Marriage audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Marriage fans

Demographic split for Marriage audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.2
Estimated audience size47,176,797

Audience persona

The typical Marriage fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Marriage in United States
RegionReachAffinity
California5,978,2241.15×
Texas4,792,6571.18×
Florida3,254,7981.02×
New York2,928,7951.11×
Georgia1,698,0391.17×
North Carolina1,573,2991.11×
Illinois1,571,1301×
Pennsylvania1,539,3600.97×
Ohio1,375,5670.95×
Michigan1,350,3051.09×
Virginia1,231,5671.07×
New Jersey1,211,6291.01×
Tennessee1,004,9891.06×
Washington982,3581.04×
Arizona978,0891.02×
Massachusetts869,2000.94×
Maryland866,0181.07×
Indiana823,2450.96×
Missouri760,5211×
Colorado733,8400.99×
South Carolina729,2731.03×
Alabama726,5701.1×
Minnesota661,4160.98×
Wisconsin656,4030.92×
Louisiana655,0781.08×
Oregon621,0961.15×
Kentucky544,5150.92×
Oklahoma538,6781.03×
Nevada449,0320.98×
Connecticut444,0500.94×
Utah440,4421.04×
Mississippi436,3811.12×
Arkansas411,8691.06×
Kansas399,6231.07×
Iowa360,8750.93×
New Mexico239,5311.01×
Nebraska237,1471×
Idaho232,2510.98×
Hawaii228,3161.13×
West Virginia194,4520.89×
New Hampshire164,5140.89×
Maine155,5820.92×
Washington, District of Columbia136,9210.97×
Rhode Island126,3550.84×
Montana119,0520.91×
Delaware104,2260.8×
Alaska101,9041.01×
North Dakota96,6841×
South Dakota92,2540.85×
Vermont63,1920.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marriage audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Staples (Canada)4.32×Business & Career
MSN3.07×News
Charles, Prince of Wales18.87×Politics & Society
Great Clips3.62×Beauty & Wellness
Family1.5×Kids & Family
Planet Fitness2.24×Sports
Lace wig3.16×Beauty & Wellness
Diaper bag3.7×Kids & Family
Hobby Lobby2.06×Home & Garden
Livemusic2.71×Music & Radio
Nature1.58×Home & Garden
Happiness1.57×Health
Long hair3.12×Beauty & Wellness
Payment card8.17×Fashion & Accessoires
Google Flights2.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marriage audience
TraitClusterScore
ExtroversionTHRILL1.41
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.23
TravellingTHRILL1.22
Social Media UsageJOY1.19
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Marriage
CountryShare
United States16.8%
Japan6.2%
Brazil5.8%

See Marriage audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Marriage have in United States?

Marriage has an estimated audience of 47,176,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Marriage fans?

64.2% of Marriage fans are female, 35.8% are male, with an average age of 42.2 years.

Which brands do Marriage fans like most?

Marriage fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Marriage fans live in United States?

Marriage fans in United States are most concentrated in California (reach 5,978,224), Texas (reach 4,792,657), and Florida (reach 3,254,798). These three regions account for the largest share of the active audience.

What other brands do Marriage fans also like?

Beyond Marriage itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.