A data profile of the people who buy, follow and care about Marriage in Canada — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 5,008,726 people in Canada.
The average Marriage fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TMZ, Reddit, Designer clothing, with strongest over-indexing on TMZ (1.88× the country average).
Demographically, the Marriage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Marriage fan in Canada is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for TMZ.
The key figures that characterise the Marriage profile in Canada.
59.7% are female, 40.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.7 |
| Estimated audience size | 5,008,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Marriage audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
Where the Marriage audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.44× | |
| 02 | Saskatchewan | ~200K | 1.26× | |
| 03 | Alberta | ~700K | 1.18× | |
| 04 | British Columbia | ~900K | 1.14× | |
| 05 | Manitoba | ~200K | 1.14× | |
| 06 | New Brunswick | ~100K | 0.99× | |
| 07 | Prince Edward Island | ~20K | 0.95× | |
| 08 | Nova Scotia | ~100K | 0.88× | |
| 09 | Quebec | ~1M | 0.84× | |
| 10 | Newfoundland and Labrador | ~60K | 0.79× |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding planner | Kids & Family | 2.95× | ||
| 02 | Designer clothing | Fashion & Accessoires | 2.28× | ||
| 03 | Tabloid (newspaper format) | Literature | 1.90× | ||
| 04 | TMZ | Internet & Social Media | 1.88× | ||
| 05 | Ugg boots | Fashion & Accessoires | 1.84× | ||
| 06 | Backpacking (travel) | Travel & Leisure | 1.80× | ||
| 07 | Etsy | Fashion & Accessoires | 1.74× | ||
| 08 | Internet & Social Media | 1.73× | |||
| 09 | Handmade jewelry | Fashion & Accessoires | 1.72× | ||
| 10 | First class travel | Travel & Leisure | 1.69× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.64× | ||
| 12 | Child care | Kids & Family | 1.64× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.61× | ||
| 14 | Sustainable energy | Home & Garden | 1.61× | ||
| 15 | Career development | Business & Career | 1.58× | ||
| 16 | Cupcake | Food & Beverages | 1.56× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | TV game shows | Movies & TV | 1.52× | ||
| 19 | Lottery | Games | 1.52× | ||
| 20 | Kitchenware | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.87× | |
| Travelling | THRILL | 1.53× | |
| Design Affinity | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Risk Appetite | THRILL | 0.93× |
Marriage has an estimated audience of 5,008,726 people in Canada, concentrated in Ontario and Quebec.
59.7% of Marriage fans are female, 40.3% are male, with an average age of 42.7 years.
Marriage fans show strongest brand affinity for TMZ (1.88×), Reddit (1.73×), and Designer clothing (2.28×) over the country average.
Marriage fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Marriage itself, the audience over-indexes on Reddit (1.73×), Designer clothing (2.28×), Wedding planner (2.95×), and Etsy (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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