Marriage Audience in Canada
Marriage has an estimated audience of 5,008,726 people in Canada. 59.7% are female, 40.3% are male, average age 42.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TMZ, LinkedIn, Reddit, Designer clothing, Wedding planner.
The average Marriage fan in Canada is 42.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TMZ, LinkedIn, Reddit, with strongest over-indexing on TMZ (1.88× the country average). Demographically, the Marriage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.7 |
| Estimated audience size | 5,008,726 |
Audience persona
The typical Marriage fan in Canada is more female, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for TMZ.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,022,789 | 1.44× |
| Quebec | 1,010,888 | 0.84× |
| British Columbia | 851,175 | 1.14× |
| Alberta | 727,259 | 1.18× |
| Manitoba | 213,112 | 1.14× |
| Saskatchewan | 200,498 | 1.26× |
| Nova Scotia | 131,533 | 0.88× |
| New Brunswick | 114,737 | 0.99× |
| Newfoundland and Labrador | 60,180 | 0.79× |
| Prince Edward Island | 23,452 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TMZ | 1.88× | Internet & Social Media |
| 1.58× | Internet & Social Media | |
| 1.73× | Internet & Social Media | |
| Designer clothing | 2.28× | Fashion & Accessoires |
| Wedding planner | 2.95× | Kids & Family |
| Etsy | 1.74× | Fashion & Accessoires |
| Innovation | 1.55× | Business & Career |
| First class travel | 1.69× | Travel & Leisure |
| Tabloid (newspaper format) | 1.9× | Literature |
| Children's clothing | 1.64× | Fashion & Accessoires |
| TV game shows | 1.52× | Movies & TV |
| Career development | 1.58× | Business & Career |
| Ugg boots | 1.84× | Fashion & Accessoires |
| Handmade jewelry | 1.72× | Fashion & Accessoires |
| Kitchenware | 1.5× | Home & Garden |
| Child care | 1.64× | Kids & Family |
| Anti-aging cream | 1.61× | Beauty & Wellness |
| Cupcake | 1.56× | Food & Beverages |
| Sustainable energy | 1.61× | Home & Garden |
| Backpacking (travel) | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.87 |
| Travelling | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.52 |
| Quality Awareness | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Marriage have in Canada?
Marriage has an estimated audience of 5,008,726 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Marriage fans?
59.7% of Marriage fans are female, 40.3% are male, with an average age of 42.7 years.
Which brands do Marriage fans like most?
Marriage fans show strongest brand affinity for TMZ (1.88×), LinkedIn (1.58×), and Reddit (1.73×) over the country average.
Where do Marriage fans live in Canada?
Marriage fans in Canada are most concentrated in Ontario (reach 3,022,789), Quebec (reach 1,010,888), and British Columbia (reach 851,175). These three regions account for the largest share of the active audience.
What other brands do Marriage fans also like?
Beyond Marriage itself, the audience over-indexes on LinkedIn (1.58×), Reddit (1.73×), Designer clothing (2.28×), and Wedding planner (2.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.