A data profile of the people who buy, follow and care about Marriage in France — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 6,823,452 people in France.
Marriage has an estimated audience of 6,823,452 people in France. 67.0% are female, 33.0% are male, average age 42.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Zoom lens.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (341.77× the country average).
Demographically, the Marriage audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Marriage fan in France is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Marriage profile in France.
67.0% are female, 33.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 42.5 |
| Estimated audience size | 6,823,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Marriage audience comes from France.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 341.77× | ||
| 02 | Selfridges | Shopping | 285.66× | ||
| 03 | Christmas Gift | Kids & Family | 53.40× | ||
| 04 | Christmas tree | Kids & Family | 31.35× | ||
| 05 | Breast Cancer awareness | Health | 18.24× | ||
| 06 | Girl power | Politics & Society | 14.85× | ||
| 07 | Kitchen garden | Home & Garden | 13.96× | ||
| 08 | Zoom lens | Technology & Electronics | 13.67× | ||
| 09 | Hormone | Health | 12.81× | ||
| 10 | Dentistry | Business & Career | 12.63× | ||
| 11 | Sustainable products | Politics & Society | 11.71× | ||
| 12 | Broadcasting of sports events | Movies & TV | 9.08× | ||
| 13 | Burnout (psychology) | Health | 7.54× | ||
| 14 | Improvisation | Music & Radio | 4.92× | ||
| 15 | Permanent residency | Business & Career | 4.16× | ||
| 16 | Kitchen | Home & Garden | 2.39× | ||
| 17 | Primark | Shopping | 2.03× | ||
| 18 | IKEA | Home & Garden | 1.88× | ||
| 19 | H&M | Shopping | 1.84× | ||
| 20 | TikTok | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.08× | |
| Career Orientation | POWER | 1.79× | |
| Travelling | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Pet Ownership | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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