Marriage Audience in Brazil
Marriage has an estimated audience of 16,379,796 people in Brazil. 72.6% are female, 27.4% are male, average age 41.2. Top brand affinities: Family, Nature, Children's clothing, Neymar, WhatsApp.
Top brand affinities include Family, Nature, Children's clothing, with strongest over-indexing on Family (1.73× the country average). Demographically, the Marriage audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 41.2 |
| Estimated audience size | 16,379,796 |
Audience persona
The typical Marriage fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Family.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Family | 1.73× | Kids & Family |
| Nature | 1.81× | Home & Garden |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Neymar | 1.64× | Sports |
| 1.54× | Internet & Social Media | |
| Preta Gil | 1.64× | Music & Radio |
| Handbags | 2.31× | Fashion & Accessoires |
| Fast food | 1.92× | Food & Beverages |
| Social media | 1.59× | Business & Career |
| Skin care | 2.32× | Beauty & Wellness |
| Kitchen | 1.57× | Home & Garden |
| Sephora | 2.43× | Shopping |
| Hypermarket | 2.06× | Shopping |
| Spas | 1.9× | Beauty & Wellness |
| AliExpress | 1.97× | Shopping |
| Happiness | 1.7× | Health |
| Child care | 2.44× | Kids & Family |
| Wine | 1.79× | Food & Beverages |
| TikTok | 1.63× | Internet & Social Media |
| Electrolux | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.97 |
| Mindfulness | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.67 |
| Price Sensitivity | PREMIUM | 1.6 |
| Family Orientation | CONSERVATISM | 1.51 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.