A data profile of the people who buy, follow and care about Marriage in Brazil — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 16,379,796 people in Brazil.
Marriage has an estimated audience of 16,379,796 people in Brazil. 72.6% are female, 27.4% are male, average age 41.2. Top brand affinities: Spas, MSN, Wine, College, Hypermarket.
Top brand affinities include Spas, MSN, Wine, with strongest over-indexing on Spas (1.66× the country average).
Demographically, the Marriage audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Design Affinity.
The typical Marriage fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Spas.
The key figures that characterise the Marriage profile in Brazil.
72.6% are female, 27.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 41.2 |
| Estimated audience size | 16,379,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Marriage audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weddings | Kids & Family | 1.80× | ||
| 02 | MSN | News | 1.79× | ||
| 03 | Island | Travel & Leisure | 1.76× | ||
| 04 | Baking | Food & Beverages | 1.74× | ||
| 05 | Valentine's Day | Kids & Family | 1.74× | ||
| 06 | Spas | Beauty & Wellness | 1.66× | ||
| 07 | Bossa nova | Music & Radio | 1.66× | ||
| 08 | Blanket | Home & Garden | 1.66× | ||
| 09 | College | Business & Career | 1.65× | ||
| 10 | Hypermarket | Shopping | 1.65× | ||
| 11 | Handbags | Fashion & Accessoires | 1.65× | ||
| 12 | Dating | Kids & Family | 1.65× | ||
| 13 | Lojas Renner | Fashion & Accessoires | 1.60× | ||
| 14 | Drawing | Home & Garden | 1.60× | ||
| 15 | Lodging | Travel & Leisure | 1.59× | ||
| 16 | Microwave oven | Home & Garden | 1.59× | ||
| 17 | Wine | Food & Beverages | 1.57× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.57× | ||
| 19 | Call centre | Technology & Electronics | 1.55× | ||
| 20 | Rede Globo | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.49× | |
| Design Affinity | PREMIUM | 1.28× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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