A data profile of the people who buy, follow and care about Rede Globo in Brazil — modelled from more than twelve digital signal sources. Rede Globo has an estimated audience of 9,249,914 people in Brazil.
The average Rede Globo fan in Brazil is 39.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Novella, Scooby-Doo, Manicure & Pedicure, with strongest over-indexing on Novella (1.84× the country average).
Demographically, the Rede Globo audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Rede Globo fan in Brazil is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Novella.
The key figures that characterise the Rede Globo profile in Brazil.
67.9% are female, 32.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 67.9% |
| Male | 32.1% |
| Average age | 39.5 |
| Estimated audience size | 9,249,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Rede Globo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 89.0% |
| United States | 4.7% |
| Japan | 1.7% |
Where the Rede Globo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.63× | |
| 02 | Minas Gerais | ~1.5M | 1.47× | |
| 03 | Paraná | ~800K | 1.44× | |
| 04 | Rondônia | ~100K | 1.37× | |
| 05 | Goiás | ~400K | 1.23× | |
| 06 | Bahia | ~700K | 1.19× | |
| 07 | Santa Catarina | ~500K | 1.11× | |
| 08 | Roraima | ~30K | 1.10× | |
| 09 | Tocantins | ~70K | 1.07× | |
| 10 | Rio Grande do Sul | ~500K | 0.99× | |
| 11 | Alagoas | ~100K | 0.98× | |
| 12 | Pernambuco | ~400K | 0.97× | |
| 13 | Sergipe | ~90K | 0.97× | |
| 14 | Maranhão | ~200K | 0.93× | |
| 15 | Mato Grosso | ~200K | 0.93× | |
| 16 | Mato Grosso do Sul | ~100K | 0.93× | |
| 17 | Acre | ~30K | 0.91× | |
| 18 | Rio Grande do Norte | ~100K | 0.85× | |
| 19 | São Paulo | ~2M | 0.84× | |
| 20 | Paraíba | ~200K | 0.84× | |
| 21 | Espírito Santo | ~200K | 0.83× | |
| 22 | Amapá | ~30K | 0.82× | |
| 23 | Piauí | ~100K | 0.80× | |
| 24 | Ceará | ~300K | 0.79× | |
| 25 | Pará | ~200K | 0.78× | |
| 26 | Rio de Janeiro | ~600K | 0.68× | |
| 27 | Amazonas | ~100K | 0.62× |
The strongest cross-interests of the Rede Globo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure & Pedicure | Beauty & Wellness | 2.23× | ||
| 02 | PCI Concursos | Shopping | 1.91× | ||
| 03 | Novella | Literature | 1.84× | ||
| 04 | Scooby-Doo | Movies & TV | 1.84× | ||
| 05 | Banco do Brasil | Business & Career | 1.76× | ||
| 06 | O Boticário | Shopping | 1.71× | ||
| 07 | MSN | News | 1.68× | ||
| 08 | Crochet | Home & Garden | 1.67× | ||
| 09 | Environmental science | Business & Career | 1.67× | ||
| 10 | Riachuelo | Shopping | 1.66× | ||
| 11 | Laughter | Movies & TV | 1.61× | ||
| 12 | Gated community | Home & Garden | 1.59× | ||
| 13 | Animal | Pets & Animals | 1.58× | ||
| 14 | Northeast Region, Brazil | Travel & Leisure | 1.56× | ||
| 15 | Confectionery | Food & Beverages | 1.55× | ||
| 16 | Arezzo | Travel & Leisure | 1.55× | ||
| 17 | Stranger Things | Movies & TV | 1.54× | ||
| 18 | Marriage | Kids & Family | 1.53× | ||
| 19 | Carrefour | Shopping | 1.53× | ||
| 20 | Coupons | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.39× | |
| Indulgence | JOY | 1.34× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.07× | |
| Community Orientation | OPEN | 1.09× | |
| Pet Ownership | JOY | 1.09× |
Rede Globo's target market in Brazil covers an estimated 9,249,914 people, concentrated in São Paulo and Minas Gerais.
67.9% of the Rede Globo audience are female, 32.1% are male, with an average age of 39.5 years.
Rede Globo fans show strongest brand affinity for Novella (1.84×), Scooby-Doo (1.84×), and Manicure & Pedicure (2.23×) over the country average.
Rede Globo fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1.5M), and Paraná (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Rede Globo itself, the audience over-indexes on Scooby-Doo (1.84×), Manicure & Pedicure (2.23×), O Boticário (1.71×), and Animal (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rede Globo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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