A data profile of the people who buy, follow and care about Animal in Brazil — modelled from more than twelve digital signal sources. Animal has an estimated audience of 18,270,099 people in Brazil.
Animal has an estimated audience of 18,270,099 people in Brazil. 59.0% are female, 41.0% are male, average age 40.9. Top brand affinities: Electronic music, Rede Globo, American Pit Bull Terrier, Bulldog, Shih Tzu.
Top brand affinities include Electronic music, Rede Globo, American Pit Bull Terrier, with strongest over-indexing on Electronic music (1.54× the country average).
Demographically, the Animal audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Animal fan in Brazil is more female, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Electronic music.
The key figures that characterise the Animal profile in Brazil.
59.0% are female, 41.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.9 |
| Estimated audience size | 18,270,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Animal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Pit Bull Terrier | Pets & Animals | 2.32× | ||
| 02 | Bulldog | Pets & Animals | 2.08× | ||
| 03 | Maine Coon | Pets & Animals | 1.76× | ||
| 04 | veterinaria | Pets & Animals | 1.75× | ||
| 05 | Beagle | Pets & Animals | 1.70× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 1.69× | ||
| 07 | Dachshund | Pets & Animals | 1.68× | ||
| 08 | Poodle | Pets & Animals | 1.67× | ||
| 09 | Labrador | Pets & Animals | 1.66× | ||
| 10 | British Shorthair | Pets & Animals | 1.63× | ||
| 11 | Rottweiler | Pets & Animals | 1.62× | ||
| 12 | Labrador Retriever | Pets & Animals | 1.61× | ||
| 13 | Breakfast television | Movies & TV | 1.61× | ||
| 14 | Shih Tzu | Pets & Animals | 1.60× | ||
| 15 | Rede Globo | Movies & TV | 1.58× | ||
| 16 | Xabi Alonso | Sports | 1.58× | ||
| 17 | Doberman Pinscher | Pets & Animals | 1.57× | ||
| 18 | Electronic music | Music & Radio | 1.54× | ||
| 19 | Border Collie | Pets & Animals | 1.52× | ||
| 20 | Black cat | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.36× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.