Animal Audience in Brazil
Animal has an estimated audience of 18,270,099 people in Brazil. 59.0% are female, 41.0% are male, average age 40.9. Top brand affinities: Harry Potter, Nature, Neymar, Spotify, UEFA Champions League.
Top brand affinities include Harry Potter, Nature, Neymar, with strongest over-indexing on Harry Potter (1.69× the country average). Demographically, the Animal audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.9 |
| Estimated audience size | 18,270,099 |
Audience persona
The typical Animal fan in Brazil is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.69× | Movies & TV |
| Nature | 1.77× | Home & Garden |
| Neymar | 1.69× | Sports |
| Spotify | 1.75× | Internet & Social Media |
| UEFA Champions League | 1.7× | Sports |
| Sport Club do Recife | 1.95× | Sports |
| Veterinary medicine | 1.96× | Business & Career |
| Electrolux | 2.09× | Home & Garden |
| Fast food | 1.63× | Food & Beverages |
| Energy | 1.63× | Home & Garden |
| AliExpress | 1.8× | Shopping |
| Samsung | 1.78× | Technology & Electronics |
| Telegram | 2.03× | Internet & Social Media |
| X | 1.65× | Internet & Social Media |
| Batman | 1.55× | Movies & TV |
| Handbags | 1.83× | Fashion & Accessoires |
| Mixed martial arts | 2.67× | Sports |
| Hypermarket | 1.73× | Shopping |
| Wine | 1.59× | Food & Beverages |
| Children's clothing | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.66 |
| Creativity | OPEN | 1.55 |
| Need for Security | CONSERVATISM | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.