A data profile of the people who buy, follow and care about Shih Tzu in Brazil — modelled from more than twelve digital signal sources. Shih Tzu has an estimated audience of 4,004,799 people in Brazil.
The average Shih Tzu fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Harry Potter, Maltese (dog), Dog lovers, with strongest over-indexing on Harry Potter (1.52× the country average).
Demographically, the Shih Tzu audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Shih Tzu fan in Brazil is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Shih Tzu profile in Brazil.
71.3% are female, 28.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.5 |
| Estimated audience size | 4,004,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Shih Tzu audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 18.9% |
| Germany | 6.1% |
Where the Shih Tzu audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~70K | 1.15× | |
| 02 | Bahia | ~300K | 1.13× | |
| 03 | Minas Gerais | ~500K | 1.11× | |
| 04 | Mato Grosso | ~80K | 1.09× | |
| 05 | Rondônia | ~40K | 1.09× | |
| 06 | Rio de Janeiro | ~400K | 1.07× | |
| 07 | Pernambuco | ~200K | 1.07× | |
| 08 | Rio Grande do Sul | ~300K | 1.06× | |
| 09 | Paraíba | ~80K | 1.04× | |
| 10 | Alagoas | ~60K | 1.04× | |
| 11 | Sergipe | ~40K | 1.03× | |
| 12 | Acre | ~10K | 1.02× | |
| 13 | Goiás | ~200K | 1.01× | |
| 14 | São Paulo | ~1M | 1.00× | |
| 15 | Ceará | ~200K | 1.00× | |
| 16 | Espírito Santo | ~80K | 0.99× | |
| 17 | Amazonas | ~70K | 0.97× | |
| 18 | Rio Grande do Norte | ~60K | 0.97× | |
| 19 | Santa Catarina | ~200K | 0.94× | |
| 20 | Federal District | ~60K | 0.94× | |
| 21 | Pará | ~100K | 0.93× | |
| 22 | Paraná | ~200K | 0.92× | |
| 23 | Tocantins | ~20K | 0.91× | |
| 24 | Roraima | ~10K | 0.91× | |
| 25 | Maranhão | ~90K | 0.89× | |
| 26 | Piauí | ~50K | 0.88× | |
| 27 | Amapá | ~10K | 0.84× |
The strongest cross-interests of the Shih Tzu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian Shepherd | Pets & Animals | 5.88× | ||
| 02 | Doberman Pinscher | Pets & Animals | 5.85× | ||
| 03 | Siberian Husky | Pets & Animals | 5.73× | ||
| 04 | Maltese (dog) | Pets & Animals | 5.61× | ||
| 05 | Dachshund | Pets & Animals | 5.49× | ||
| 06 | Beagle | Pets & Animals | 5.44× | ||
| 07 | Rottweiler | Pets & Animals | 5.33× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 5.26× | ||
| 09 | Pomeranian (dog) | Pets & Animals | 5.23× | ||
| 10 | Poodle | Pets & Animals | 5.21× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 5.20× | ||
| 12 | Bulldog | Pets & Animals | 5.17× | ||
| 13 | French Bulldog | Pets & Animals | 5.13× | ||
| 14 | Dog lovers | Pets & Animals | 5.09× | ||
| 15 | Pug | Pets & Animals | 5.06× | ||
| 16 | Pit bull | Pets & Animals | 4.91× | ||
| 17 | Cane Corso | Food & Beverages | 4.68× | ||
| 18 | Golden Retriever | Pets & Animals | 4.37× | ||
| 19 | Dog breed | Pets & Animals | 4.11× | ||
| 20 | Harry Potter | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.52× | |
| Design Affinity | PREMIUM | 1.49× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.84× |
Shih Tzu has an estimated audience of 4,004,799 people in Brazil, concentrated in São Paulo and Minas Gerais.
71.3% of Shih Tzu fans are female, 28.7% are male, with an average age of 40.5 years.
Shih Tzu fans show strongest brand affinity for Harry Potter (1.52×), Maltese (dog) (5.61×), and Dog lovers (5.09×) over the country average.
Shih Tzu fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Shih Tzu itself, the audience over-indexes on Maltese (dog) (5.61×), Dog lovers (5.09×), Yorkshire Terrier (5.26×), and Poodle (5.21×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shih Tzu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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