A data profile of the people who buy, follow and care about American Pit Bull Terrier in Brazil — modelled from more than twelve digital signal sources. American Pit Bull Terrier has an estimated audience of 3,563,219 people in Brazil.
The average American Pit Bull Terrier fan in Brazil is 39.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Cane Corso, Doberman Pinscher, Dog breed, with strongest over-indexing on Cane Corso (7.34× the country average).
Demographically, the American Pit Bull Terrier audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical American Pit Bull Terrier fan in Brazil is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cane Corso.
The key figures that characterise the American Pit Bull Terrier profile in Brazil.
69.6% are female, 30.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 39.3 |
| Estimated audience size | 3,563,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide American Pit Bull Terrier audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.4% |
| Japan | 17.0% |
| Germany | 5.5% |
Where the American Pit Bull Terrier audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.45× | |
| 02 | Mato Grosso do Sul | ~70K | 1.31× | |
| 03 | Alagoas | ~60K | 1.24× | |
| 04 | Rio de Janeiro | ~400K | 1.23× | |
| 05 | Pernambuco | ~200K | 1.14× | |
| 06 | Santa Catarina | ~200K | 1.08× | |
| 07 | Roraima | ~10K | 1.08× | |
| 08 | Minas Gerais | ~400K | 1.07× | |
| 09 | São Paulo | ~1M | 1.03× | |
| 10 | Bahia | ~200K | 1.03× | |
| 11 | Rio Grande do Norte | ~60K | 1.02× | |
| 12 | Goiás | ~100K | 1.01× | |
| 13 | Sergipe | ~40K | 1.01× | |
| 14 | Espírito Santo | ~70K | 0.99× | |
| 15 | Tocantins | ~20K | 0.96× | |
| 16 | Paraíba | ~70K | 0.95× | |
| 17 | Amazonas | ~60K | 0.93× | |
| 18 | Rondônia | ~30K | 0.93× | |
| 19 | Federal District | ~50K | 0.92× | |
| 20 | Paraná | ~200K | 0.91× | |
| 21 | Acre | ~10K | 0.91× | |
| 22 | Ceará | ~100K | 0.85× | |
| 23 | Amapá | ~10K | 0.85× | |
| 24 | Mato Grosso | ~60K | 0.84× | |
| 25 | Piauí | ~40K | 0.83× | |
| 26 | Maranhão | ~70K | 0.82× | |
| 27 | Pará | ~90K | 0.77× |
The strongest cross-interests of the American Pit Bull Terrier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doberman Pinscher | Pets & Animals | 8.21× | ||
| 02 | Great Dane | Pets & Animals | 8.12× | ||
| 03 | Alaskan Malamute | Pets & Animals | 8.10× | ||
| 04 | Boston Terrier | Pets & Animals | 8.09× | ||
| 05 | Samoyed (dog) | Pets & Animals | 8.05× | ||
| 06 | Miniature Schnauzer | Pets & Animals | 7.79× | ||
| 07 | Pet sitting | Pets & Animals | 7.36× | ||
| 08 | Cane Corso | Food & Beverages | 7.34× | ||
| 09 | Welsh Corgi | Pets & Animals | 7.11× | ||
| 10 | Pit bull | Pets & Animals | 6.13× | ||
| 11 | Labrador | Pets & Animals | 6.03× | ||
| 12 | Dog collar | Pets & Animals | 5.94× | ||
| 13 | Dog breed | Pets & Animals | 5.28× | ||
| 14 | Dog lovers | Pets & Animals | 5.03× | ||
| 15 | Shih Tzu | Pets & Animals | 4.21× | ||
| 16 | Pet food | Pets & Animals | 3.90× | ||
| 17 | Pet store | Pets & Animals | 3.57× | ||
| 18 | Animal | Pets & Animals | 2.32× | ||
| 19 | Harry Potter | Movies & TV | 1.76× | ||
| 20 | Neymar | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.15× | |
| Design Affinity | PREMIUM | 1.50× | |
| Luxury Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Convenience Orientation | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× |
American Pit Bull Terrier has an estimated audience of 3,563,219 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
69.6% of American Pit Bull Terrier fans are female, 30.4% are male, with an average age of 39.3 years.
American Pit Bull Terrier fans show strongest brand affinity for Cane Corso (7.34×), Doberman Pinscher (8.21×), and Dog breed (5.28×) over the country average.
American Pit Bull Terrier fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond American Pit Bull Terrier itself, the audience over-indexes on Doberman Pinscher (8.21×), Dog breed (5.28×), Pet food (3.9×), and Harry Potter (1.76×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for American Pit Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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