Rascasse Audience Intelligence

American Pit Bull Terrier Audience in Brazil

A data profile of the people who buy, follow and care about American Pit Bull Terrier in Brazil — modelled from more than twelve digital signal sources. American Pit Bull Terrier has an estimated audience of 3,563,219 people in Brazil.

The average American Pit Bull Terrier fan in Brazil is 39.3 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Top brand affinities include Cane Corso, Doberman Pinscher, Dog breed, with strongest over-indexing on Cane Corso (7.34× the country average).

Demographically, the American Pit Bull Terrier audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical American Pit Bull Terrier fan in Brazil is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cane Corso.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Pit Bull Terrier profile in Brazil.

Audience size
3.6M
in Brazil
Gender
69.6%
30.4% male
Age
39.3
average years
Country rank
#1921
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Pit Bull Terrier fans

69.6% are female, 30.4% are male, average age 39.3.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for American Pit Bull Terrier audience in Brazil
MetricValue
Female69.6%
Male30.4%
Average age39.3
Estimated audience size3,563,219
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the American Pit Bull Terrier audience in Brazil
Age bracketShare%
16-1918%
20-2921%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.2%

of the worldwide American Pit Bull Terrier audience comes from Brazil.

Worldwide audience distribution share by country for American Pit Bull Terrier
CountryShare
United States26.4%
Japan17.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Pit Bull Terrier audience in Brazil is strongest.

Fig. 05

Top regions by affinity

American Pit Bull Terrier fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~300K1.45×
02Mato Grosso do Sul~70K1.31×
03Alagoas~60K1.24×
04Rio de Janeiro~400K1.23×
05Pernambuco~200K1.14×
06Santa Catarina~200K1.08×
07Roraima~10K1.08×
08Minas Gerais~400K1.07×
09São Paulo~1M1.03×
10Bahia~200K1.03×
11Rio Grande do Norte~60K1.02×
12Goiás~100K1.01×
13Sergipe~40K1.01×
14Espírito Santo~70K0.99×
15Tocantins~20K0.96×
16Paraíba~70K0.95×
17Amazonas~60K0.93×
18Rondônia~30K0.93×
19Federal District~50K0.92×
20Paraná~200K0.91×
21Acre~10K0.91×
22Ceará~100K0.85×
23Amapá~10K0.85×
24Mato Grosso~60K0.84×
25Piauí~40K0.83×
26Maranhão~70K0.82×
27Pará~90K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Pit Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Pit Bull Terrier audience
#·InterestCategoryAffinity×
01Doberman PinscherPets & Animals8.21×
02Great DanePets & Animals8.12×
03Alaskan MalamutePets & Animals8.10×
04Boston TerrierPets & Animals8.09×
05Samoyed (dog)Pets & Animals8.05×
06Miniature SchnauzerPets & Animals7.79×
07Pet sittingPets & Animals7.36×
08Cane CorsoFood & Beverages7.34×
09Welsh CorgiPets & Animals7.11×
10Pit bullPets & Animals6.13×
11LabradorPets & Animals6.03×
12Dog collarPets & Animals5.94×
13Dog breedPets & Animals5.28×
14Dog loversPets & Animals5.03×
15Shih TzuPets & Animals4.21×
16Pet foodPets & Animals3.90×
17Pet storePets & Animals3.57×
18AnimalPets & Animals2.32×
19Harry PotterMovies & TV1.76×
20NeymarSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Pit Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.15×
Design AffinityPREMIUM1.50×
Luxury OrientationPREMIUM1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.85×
Convenience OrientationPREMIUM0.87×
Price SensitivityPREMIUM0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does American Pit Bull Terrier have in Brazil?

American Pit Bull Terrier has an estimated audience of 3,563,219 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

02

What is the gender split and age of American Pit Bull Terrier fans?

69.6% of American Pit Bull Terrier fans are female, 30.4% are male, with an average age of 39.3 years.

03

Which brands do American Pit Bull Terrier fans like most?

American Pit Bull Terrier fans show strongest brand affinity for Cane Corso (7.34×), Doberman Pinscher (8.21×), and Dog breed (5.28×) over the country average.

04

Where do American Pit Bull Terrier fans live in Brazil?

American Pit Bull Terrier fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do American Pit Bull Terrier fans also like?

Beyond American Pit Bull Terrier itself, the audience over-indexes on Doberman Pinscher (8.21×), Dog breed (5.28×), Pet food (3.9×), and Harry Potter (1.76×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for American Pit Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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