A data profile of the people who buy, follow and care about Pet food in Brazil — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 8,370,851 people in Brazil.
The average Pet food fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Paraná.
Top brand affinities include Animal welfare, Veterinary medicine, Pet store, with strongest over-indexing on Animal welfare (2.8× the country average).
Demographically, the Pet food audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Pet food fan in Brazil is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Animal welfare.
The key figures that characterise the Pet food profile in Brazil.
66.4% are female, 33.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 41.7 |
| Estimated audience size | 8,370,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Pet food audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~400K | 2.89× | |
| 02 | Paraná | ~900K | 1.79× | |
| 03 | São Paulo | ~3M | 1.31× | |
| 04 | Rio de Janeiro | ~1M | 1.31× | |
| 05 | Santa Catarina | ~400K | 1.15× | |
| 06 | Amapá | ~30K | 1.06× | |
| 07 | Roraima | ~20K | 1.04× | |
| 08 | Rondônia | ~70K | 1.01× | |
| 09 | Acre | ~30K | 1.00× | |
| 10 | Goiás | ~300K | 0.99× | |
| 11 | Tocantins | ~50K | 0.98× | |
| 12 | Sergipe | ~80K | 0.97× | |
| 13 | Pernambuco | ~400K | 0.96× | |
| 14 | Amazonas | ~100K | 0.95× | |
| 15 | Piauí | ~100K | 0.95× | |
| 16 | Mato Grosso do Sul | ~100K | 0.94× | |
| 17 | Paraíba | ~200K | 0.93× | |
| 18 | Rio Grande do Norte | ~100K | 0.93× | |
| 19 | Mato Grosso | ~100K | 0.92× | |
| 20 | Maranhão | ~200K | 0.91× | |
| 21 | Espírito Santo | ~200K | 0.90× | |
| 22 | Pará | ~200K | 0.89× | |
| 23 | Federal District | ~100K | 0.89× | |
| 24 | Rio Grande do Sul | ~400K | 0.86× | |
| 25 | Minas Gerais | ~700K | 0.85× | |
| 26 | Ceará | ~300K | 0.85× | |
| 27 | Bahia | ~500K | 0.82× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 3.73× | ||
| 02 | Dog collar | Pets & Animals | 3.29× | ||
| 03 | Dog walking | Pets & Animals | 3.17× | ||
| 04 | Dog health | Pets & Animals | 3.12× | ||
| 05 | Cat food | Pets & Animals | 3.01× | ||
| 06 | Maltese (dog) | Pets & Animals | 3.01× | ||
| 07 | Pomeranian (dog) | Pets & Animals | 2.98× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 2.95× | ||
| 09 | Animal welfare | Politics & Society | 2.80× | ||
| 10 | Dog lovers | Pets & Animals | 2.64× | ||
| 11 | Pet store | Pets & Animals | 2.57× | ||
| 12 | Cachorro | Pets & Animals | 2.44× | ||
| 13 | Dog food | Pets & Animals | 2.40× | ||
| 14 | Veterinary medicine | Business & Career | 2.19× | ||
| 15 | Stitch! | Movies & TV | 1.91× | ||
| 16 | Dogs | Pets & Animals | 1.82× | ||
| 17 | Cats | Pets & Animals | 1.71× | ||
| 18 | Manicure & Pedicure | Beauty & Wellness | 1.62× | ||
| 19 | Mounjaro | Health | 1.57× | ||
| 20 | mulheres | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.01× | |
| Community Orientation | OPEN | 1.21× | |
| Extroversion | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.86× |
Pet food has an estimated audience of 8,370,851 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
66.4% of Pet food fans are female, 33.6% are male, with an average age of 41.7 years.
Pet food fans show strongest brand affinity for Animal welfare (2.8×), Veterinary medicine (2.19×), and Pet store (2.57×) over the country average.
Pet food fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~1M), and Paraná (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Veterinary medicine (2.19×), Pet store (2.57×), Dogs (1.82×), and Cats (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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