A data profile of the people who buy, follow and care about Dog health in Brazil — modelled from more than twelve digital signal sources. Dog health has an estimated audience of 4,039,377 people in Brazil.
Dog health has an estimated audience of 4,039,377 people in Brazil. 69.2% are female, 30.8% are male, average age 41.2. Top brand affinities: Pet food, Dog grooming, Pet store, True Detective, Medicine.
Top brand affinities include Pet food, Dog grooming, Pet store, with strongest over-indexing on Pet food (3.12× the country average).
Demographically, the Dog health audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Dog health fan in Brazil is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Pet food.
The key figures that characterise the Dog health profile in Brazil.
69.2% are female, 30.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.2 |
| Estimated audience size | 4,039,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Dog health audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.3% |
| Germany | 6.2% |
The strongest cross-interests of the Dog health audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 6.97× | ||
| 02 | Doberman Pinscher | Pets & Animals | 4.04× | ||
| 03 | Beagle | Pets & Animals | 3.84× | ||
| 04 | Border Collie | Pets & Animals | 3.82× | ||
| 05 | Poodle | Pets & Animals | 3.76× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 3.75× | ||
| 07 | Bulldog | Pets & Animals | 3.74× | ||
| 08 | Shih Tzu | Pets & Animals | 3.54× | ||
| 09 | American Pit Bull Terrier | Pets & Animals | 3.35× | ||
| 10 | Labrador Retriever | Pets & Animals | 3.30× | ||
| 11 | Pet food | Pets & Animals | 3.12× | ||
| 12 | True Detective | Movies & TV | 3.12× | ||
| 13 | Animal rights | Politics & Society | 3.01× | ||
| 14 | Pet store | Pets & Animals | 2.86× | ||
| 15 | Lojas Renner | Fashion & Accessoires | 1.74× | ||
| 16 | Real property | Home & Garden | 1.71× | ||
| 17 | mulheres | Movies & TV | 1.68× | ||
| 18 | Veterinary medicine | Business & Career | 1.66× | ||
| 19 | Medicine | Business & Career | 1.56× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.25× | |
| Pet Ownership | JOY | 2.17× | |
| Travelling | THRILL | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Tradition | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dog health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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