A data profile of the people who buy, follow and care about Neymar in Brazil — modelled from more than twelve digital signal sources. Neymar has an estimated audience of 36,643,530 people in Brazil.
The average Neymar fan in Brazil is 36.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Real Madrid C.F., Seleção Brasileira, FIFA World Cup, with strongest over-indexing on Real Madrid C.F. (1.71× the country average).
Demographically, the Neymar audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Neymar fan in Brazil is balanced, around 36.7 years old, with strong Social Media Usage tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Neymar profile in Brazil.
50.1% are female, 49.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.7 |
| Estimated audience size | 36,643,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Neymar audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 44.0% |
| United States | 7.3% |
| India | 3.8% |
Where the Neymar audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~400K | 1.13× | |
| 02 | São Paulo | ~8M | 1.11× | |
| 03 | Alagoas | ~400K | 1.11× | |
| 04 | Piauí | ~400K | 1.11× | |
| 05 | Bahia | ~2M | 1.10× | |
| 06 | Pernambuco | ~1.5M | 1.10× | |
| 07 | Maranhão | ~700K | 1.10× | |
| 08 | Minas Gerais | ~3M | 1.08× | |
| 09 | Tocantins | ~200K | 1.03× | |
| 10 | Paraná | ~1.5M | 1.02× | |
| 11 | Pará | ~900K | 1.01× | |
| 12 | Espírito Santo | ~600K | 1.00× | |
| 13 | Federal District | ~500K | 1.00× | |
| 14 | Amapá | ~100K | 1.00× | |
| 15 | Goiás | ~1M | 0.99× | |
| 16 | Ceará | ~1M | 0.98× | |
| 17 | Paraíba | ~500K | 0.98× | |
| 18 | Rio Grande do Norte | ~400K | 0.97× | |
| 19 | Sergipe | ~300K | 0.97× | |
| 20 | Amazonas | ~500K | 0.96× | |
| 21 | Rondônia | ~200K | 0.94× | |
| 22 | Santa Catarina | ~1M | 0.92× | |
| 23 | Mato Grosso | ~500K | 0.92× | |
| 24 | Acre | ~90K | 0.92× | |
| 25 | Rio Grande do Sul | ~1.5M | 0.88× | |
| 26 | Rio de Janeiro | ~2M | 0.87× | |
| 27 | Roraima | ~60K | 0.83× |
The strongest cross-interests of the Neymar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.51× | ||
| 02 | ICloud | Technology & Electronics | 2.29× | ||
| 03 | Lionel Messi | Sports | 2.25× | ||
| 04 | Mel Maia | Movies & TV | 2.18× | ||
| 05 | UEFA Champions League | Sports | 2.17× | ||
| 06 | Sportingbet | Sports | 2.05× | ||
| 07 | Memphis Depay | Sports | 2.00× | ||
| 08 | Premier League | Sports | 1.96× | ||
| 09 | FIFA World Cup | Sports | 1.93× | ||
| 10 | Cristiano Ronaldo | Sports | 1.82× | ||
| 11 | Paris Saint-Germain | Sports | 1.77× | ||
| 12 | Real Madrid C.F. | Sports | 1.71× | ||
| 13 | FC Barcelona | Sports | 1.67× | ||
| 14 | Sofascore | Sports | 1.60× | ||
| 15 | Copa do Brasil | Sports | 1.59× | ||
| 16 | Seleção Brasileira | Sports | 1.58× | ||
| 17 | Copa Libertadores | Sports | 1.55× | ||
| 18 | Serie A | Sports | 1.52× | ||
| 19 | Manchester City F.C. | Sports | 1.51× | ||
| 20 | Endrick | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Spirituality | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.54× | |
| Design Affinity | PREMIUM | 0.54× | |
| Career Orientation | POWER | 0.55× |
Neymar has an estimated audience of 36,643,530 people in Brazil, concentrated in São Paulo and Minas Gerais.
50.1% of Neymar fans are female, 49.9% are male, with an average age of 36.7 years.
Neymar fans show strongest brand affinity for Real Madrid C.F. (1.71×), Seleção Brasileira (1.58×), and FIFA World Cup (1.93×) over the country average.
Neymar fans in Brazil are most concentrated in São Paulo (reach ~8M), Minas Gerais (reach ~3M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Neymar itself, the audience over-indexes on Seleção Brasileira (1.58×), FIFA World Cup (1.93×), UEFA Champions League (2.17×), and Cristiano Ronaldo (1.82×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Neymar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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