Neymar Audience in Brazil
Neymar has an estimated audience of 27,215,754 people in Brazil. 50.1% are female, 49.9% are male, average age 36.7. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Real Madrid C.F., UEFA Champions League, Seleção Brasileira, Paris Saint-Germain, Cristiano Ronaldo.
The average Neymar fan in Brazil is 36.7 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Real Madrid C.F., UEFA Champions League, Seleção Brasileira, with strongest over-indexing on Real Madrid C.F. (1.71× the country average). Demographically, the Neymar audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Neymar fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 36.7 |
| Estimated audience size | 27,215,754 |
Audience persona
The typical Neymar fan in Brazil is balanced, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Real Madrid C.F..
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 7,880,855 | 1.11× |
| Minas Gerais | 3,048,604 | 1.08× |
| Rio de Janeiro | 2,230,254 | 0.87× |
| Bahia | 1,966,866 | 1.1× |
| Paraná | 1,698,958 | 1.02× |
| Rio Grande do Sul | 1,412,327 | 0.88× |
| Pernambuco | 1,366,838 | 1.1× |
| Ceará | 1,162,927 | 0.98× |
| Santa Catarina | 1,143,214 | 0.92× |
| Goiás | 1,032,287 | 0.99× |
| Pará | 892,909 | 1.01× |
| Maranhão | 745,328 | 1.1× |
| Espírito Santo | 566,110 | 1× |
| Paraíba | 536,966 | 0.98× |
| Mato Grosso | 470,340 | 0.92× |
| Amazonas | 453,891 | 0.96× |
| Federal District | 451,787 | 1× |
| Mato Grosso do Sul | 447,612 | 1.13× |
| Alagoas | 439,744 | 1.11× |
| Rio Grande do Norte | 439,366 | 0.97× |
| Piauí | 420,472 | 1.11× |
| Sergipe | 273,911 | 0.97× |
| Rondônia | 213,872 | 0.94× |
| Tocantins | 185,033 | 1.03× |
| Amapá | 96,923 | 1× |
| Acre | 86,761 | 0.92× |
| Roraima | 63,190 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.71× | Sports |
| UEFA Champions League | 2.17× | Sports |
| Seleção Brasileira | 1.58× | Sports |
| Paris Saint-Germain | 1.77× | Sports |
| Cristiano Ronaldo | 1.82× | Sports |
| Premier League | 1.96× | Sports |
| Sportingbet | 2.05× | Sports |
| UEFA Europa League | 2.51× | Sports |
| ICloud | 2.29× | Technology & Electronics |
| Serie A | 1.52× | Sports |
| Copa do Brasil | 1.59× | Sports |
| Sofascore | 1.6× | Sports |
| FC Barcelona | 1.67× | Sports |
| Memphis Depay | 2× | Sports |
| Copa Libertadores | 1.55× | Sports |
| Manchester City F.C. | 1.51× | Sports |
| Mel Maia | 2.18× | Movies & TV |
| Lionel Messi | 2.25× | Sports |
| William Bonner (newscaster) | 1.83× | |
| ESPN Brasil | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.94 |
| Extroversion | THRILL | 0.94 |
| Early Adopter Mentality | POWER | 0.93 |
| Quality Awareness | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 40.4% |
| United States | 6.2% |
| Italy | 3.5% |
See Neymar audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Neymar have in Brazil?
Neymar has an estimated audience of 27,215,754 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Neymar fans?
50.1% of Neymar fans are female, 49.9% are male, with an average age of 36.7 years.
Which brands do Neymar fans like most?
Neymar fans show strongest brand affinity for Real Madrid C.F. (1.71×), UEFA Champions League (2.17×), and Seleção Brasileira (1.58×) over the country average.
Where do Neymar fans live in Brazil?
Neymar fans in Brazil are most concentrated in São Paulo (reach 7,880,855), Minas Gerais (reach 3,048,604), and Rio de Janeiro (reach 2,230,254). These three regions account for the largest share of the active audience.
What other brands do Neymar fans also like?
Beyond Neymar itself, the audience over-indexes on UEFA Champions League (2.17×), Seleção Brasileira (1.58×), Paris Saint-Germain (1.77×), and Cristiano Ronaldo (1.82×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Neymar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.