A data profile of the people who buy, follow and care about ICloud in Brazil — modelled from more than twelve digital signal sources. ICloud has an estimated audience of 7,090,764 people in Brazil.
The average ICloud fan in Brazil is 36.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Dropbox (service), True Corporation, Random House, with strongest over-indexing on Dropbox (service) (24.07× the country average).
Demographically, the ICloud audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical ICloud fan in Brazil is balanced, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Dropbox (service).
The key figures that characterise the ICloud profile in Brazil.
50.2% are female, 49.8% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 36.0 |
| Estimated audience size | 7,090,764 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide ICloud audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 11.6% |
| Japan | 7.3% |
| Brazil | 7.1% |
Where the ICloud audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~90K | 1.24× | |
| 02 | Roraima | ~20K | 1.21× | |
| 03 | Maranhão | ~200K | 1.16× | |
| 04 | Alagoas | ~100K | 1.14× | |
| 05 | Amazonas | ~100K | 1.12× | |
| 06 | Acre | ~30K | 1.12× | |
| 07 | Pará | ~200K | 1.07× | |
| 08 | Rondônia | ~60K | 1.05× | |
| 09 | Pernambuco | ~300K | 1.03× | |
| 10 | Goiás | ~300K | 1.02× | |
| 11 | Bahia | ~500K | 1.01× | |
| 12 | Paraíba | ~100K | 1.01× | |
| 13 | Federal District | ~100K | 1.01× | |
| 14 | Amapá | ~30K | 1.01× | |
| 15 | Mato Grosso do Sul | ~100K | 1.00× | |
| 16 | Ceará | ~300K | 0.97× | |
| 17 | Rio de Janeiro | ~600K | 0.95× | |
| 18 | Rio Grande do Norte | ~100K | 0.95× | |
| 19 | Mato Grosso | ~100K | 0.94× | |
| 20 | São Paulo | ~1.5M | 0.91× | |
| 21 | Minas Gerais | ~700K | 0.91× | |
| 22 | Tocantins | ~40K | 0.91× | |
| 23 | Espírito Santo | ~100K | 0.89× | |
| 24 | Santa Catarina | ~300K | 0.87× | |
| 25 | Piauí | ~90K | 0.86× | |
| 26 | Rio Grande do Sul | ~300K | 0.83× | |
| 27 | Paraná | ~400K | 0.81× |
The strongest cross-interests of the ICloud audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Random House | Literature | 91.91× | ||
| 02 | Colliers International | Business & Career | 84.99× | ||
| 03 | Cushman & Wakefield | Home & Garden | 60.91× | ||
| 04 | Cambodia Angkor Air | Travel & Leisure | 51.80× | ||
| 05 | True Corporation | Technology & Electronics | 44.47× | ||
| 06 | HCL Technologies | Business & Career | 35.37× | ||
| 07 | apartment finder | Internet & Social Media | 29.80× | ||
| 08 | Chopin (vodka) | Food & Beverages | 25.20× | ||
| 09 | Dropbox (service) | Technology & Electronics | 24.07× | ||
| 10 | Gold Coast, Queensland | Travel & Leisure | 19.73× | ||
| 11 | Bauhaus | Shopping | 16.24× | ||
| 12 | Morgan Freeman | Movies & TV | 13.07× | ||
| 13 | ArchDaily | Home & Garden | 12.28× | ||
| 14 | Christina Applegate | Movies & TV | 11.92× | ||
| 15 | Mac OS | Technology & Electronics | 11.16× | ||
| 16 | Mi | Technology & Electronics | 8.95× | ||
| 17 | Alphaville (band) | Music & Radio | 5.77× | ||
| 18 | Office 365 | Technology & Electronics | 3.50× | ||
| 19 | OneDrive | Technology & Electronics | 3.49× | ||
| 20 | Google Drive | Technology & Electronics | 3.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Design Affinity | PREMIUM | 1.42× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Community Orientation | OPEN | 0.69× | |
| Spirituality | BALANCE | 0.74× |
ICloud's target market in Brazil covers an estimated 7,090,764 people, concentrated in São Paulo and Minas Gerais.
50.2% of the ICloud audience are female, 49.8% are male, with an average age of 36.0 years.
ICloud fans show strongest brand affinity for Dropbox (service) (24.07×), True Corporation (44.47×), and Random House (91.91×) over the country average.
ICloud fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond ICloud itself, the audience over-indexes on True Corporation (44.47×), Random House (91.91×), Morgan Freeman (13.07×), and HCL Technologies (35.37×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for ICloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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