A data profile of the people who buy, follow and care about Mel Maia in Brazil — modelled from more than twelve digital signal sources. Mel Maia has an estimated audience of 4,555,634 people in Brazil.
Mel Maia has an estimated audience of 4,555,634 people in Brazil. 83.6% are female, 16.4% are male, average age 30.6. Top brand affinities: Instagram, Meghan Markle, CNN, Country music, Rock music.
Top brand affinities include Instagram, Meghan Markle, CNN, with strongest over-indexing on Instagram (2.95× the country average).
Demographically, the Mel Maia audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
The typical Mel Maia fan in Brazil is more female, around 30.6 years old, with strong Family Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Mel Maia profile in Brazil.
83.6% are female, 16.4% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 30.6 |
| Estimated audience size | 4,555,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 15% | |
| 30-39 | 10% | |
| 40-49 | 11% | |
| 50+ | 12% |
of the worldwide Mel Maia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.3% |
| United States | 1.5% |
| Germany | 0.7% |
The strongest cross-interests of the Mel Maia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meghan Markle | Fashion & Accessoires | 17.13× | ||
| 02 | CNN | Movies & TV | 6.72× | ||
| 03 | Internet & Social Media | 2.95× | |||
| 04 | Rock music | Music & Radio | 2.95× | ||
| 05 | Pop music | Music & Radio | 2.95× | ||
| 06 | Country music | Music & Radio | 2.88× | ||
| 07 | Hip hop music | Music & Radio | 2.80× | ||
| 08 | Soul music | Music & Radio | 2.64× | ||
| 09 | Shopping malls | Shopping | 2.41× | ||
| 10 | Jazz music | Music & Radio | 2.41× | ||
| 11 | Fragrances | Beauty & Wellness | 2.33× | ||
| 12 | Action movies | Movies & TV | 2.26× | ||
| 13 | Heavy metal music | Music & Radio | 2.26× | ||
| 14 | Neymar | Sports | 2.18× | ||
| 15 | X | Internet & Social Media | 2.18× | ||
| 16 | Basketball | Sports | 2.18× | ||
| 17 | Medicine | Business & Career | 2.10× | ||
| 18 | Animated movies | Movies & TV | 2.02× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.79× | ||
| 20 | Entrepreneurship | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.01× | |
| Social Media Usage | JOY | 1.67× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Convenience Orientation | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mel Maia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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