Rascasse Audience Intelligence

CNN Audience in Brazil

A data profile of the people who buy, follow and care about CNN in Brazil — modelled from more than twelve digital signal sources. CNN has an estimated audience of 4,512,494 people in Brazil.

#9among TV Channel in Brazil#86in Movies & TV

The average CNN fan in Brazil is 40.6 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include ICloud, Mel Maia, William Bonner (newscaster), with strongest over-indexing on ICloud (11.18× the country average).

Demographically, the CNN audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical CNN fan in Brazil is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for ICloud.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN profile in Brazil.

Audience size
4.5M
in Brazil
Gender
47.4%♀
52.6% male
Age
40.6
average years
Country rank
#1506
TV Channel in Brazil
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNN

47.4% are female, 52.6% are male, average age 40.6.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for CNN audience in Brazil
MetricValue
Female47.4%
Male52.6%
Average age40.6
Estimated audience size4,512,494
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the CNN audience in Brazil
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

2.9%

of the worldwide CNN audience comes from Brazil.

Worldwide audience distribution share by country for CNN
CountryShare
United States50.6%
Canada6.7%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN audience in Brazil is strongest.

Fig. 05

Top regions by affinity

CNN fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~100K1.78×
02Mato Grosso do Sul~90K1.38×
03Santa Catarina~300K1.30×
04São Paulo~1.5M1.27×
05Paraná~300K1.24×
06Rio Grande do Sul~300K1.21×
07Rondônia~50K1.19×
08Minas Gerais~600K1.16×
09Mato Grosso~100K1.16×
10Tocantins~30K1.12×
11Roraima~10K1.12×
12Goiás~200K1.03×
13Piauí~70K1.02×
14Espírito Santo~90K0.97×
15Rio de Janeiro~400K0.93×
16Acre~10K0.88×
17Paraíba~80K0.87×
18Alagoas~60K0.87×
19Ceará~200K0.83×
20Rio Grande do Norte~60K0.81×
21Pernambuco~200K0.80×
22Sergipe~40K0.80×
23Bahia~200K0.75×
24Amazonas~60K0.71×
25Pará~100K0.67×
26Maranhão~70K0.63×
27Amapá~9K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN audience
#·InterestCategoryAffinity×
01Naya RiveraMovies & TV17.91×
02Lily JamesMovies & TV12.97×
03Yahoo! FinanceBusiness & Career12.64×
04Ingrid GuimarãesMovies & TV12.22×
05ICloudTechnology & Electronics11.18×
06Local newsNews6.74×
07Mel MaiaMovies & TV6.72×
08William Bonner (newscaster)Person6.54×
09Scandal (TV series)Movies & TV5.75×
10Roberta MirandaMusic & Radio5.40×
11Justified (TV series)Movies & TV4.57×
12Health sciencesBusiness & Career4.28×
13Brasil 247News2.09×
14TrainingSports1.83×
15MSNNews1.75×
16BrasíliaTravel & Leisure1.69×
17GeminiTechnology & Electronics1.64×
18BatmanMovies & TV1.58×
19Portuguese languagePolitics & Society1.56×
20South AmericaTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.66×
IndulgenceJOY1.62×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.87×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN have in Brazil?

CNN has an estimated audience of 4,512,494 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of CNN fans?

47.4% of CNN fans are female, 52.6% are male, with an average age of 40.6 years.

03

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for ICloud (11.18×), Mel Maia (6.72×), and William Bonner (newscaster) (6.54×) over the country average.

04

Where do CNN fans live in Brazil?

CNN fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on Mel Maia (6.72×), William Bonner (newscaster) (6.54×), Local news (6.74×), and Lily James (12.97×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Brazil

See CNN audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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