Rascasse Audience Intelligence

Copa Libertadores Audience in Brazil

A data profile of the people who buy, follow and care about Copa Libertadores in Brazil — modelled from more than twelve digital signal sources. Copa Libertadores has an estimated audience of 11,715,364 people in Brazil.

#30among Soccer in Brazil#10among Event in Brazil#48in Sports

The average Copa Libertadores fan in Brazil is 37.9 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Bahia.

Top brand affinities include Seleção Brasileira, Betano, Neymar, with strongest over-indexing on Seleção Brasileira (1.84× the country average).

Demographically, the Copa Libertadores audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Copa Libertadores fan in Brazil is balanced, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Seleção Brasileira.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copa Libertadores profile in Brazil.

Audience size
11.7M
in Brazil
Gender
48.9%♀
51.1% male
Age
37.9
average years
Country rank
#435
Event in Brazil
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copa Libertadores fans

48.9% are female, 51.1% are male, average age 37.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Copa Libertadores audience in Brazil
MetricValue
Female48.9%
Male51.1%
Average age37.9
Estimated audience size11,715,364
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Copa Libertadores audience in Brazil
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4918%
50+18%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Copa Libertadores audience comes from Brazil.

Worldwide audience distribution share by country for Copa Libertadores
CountryShare
Brazil41.7%
Argentina7.4%
Colombia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copa Libertadores audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Copa Libertadores fans by region: top regions in Brazil
#RegionReachAffinity×
01Bahia~1M1.49×
02Rondônia~100K1.31×
03Piauí~200K1.30×
04Santa Catarina~600K1.19×
05Mato Grosso~300K1.13×
06Minas Gerais~1.5M1.11×
07Rio Grande do Sul~800K1.11×
08Paraíba~300K1.11×
09Mato Grosso do Sul~200K1.11×
10Ceará~600K1.07×
11Goiás~500K1.07×
12Maranhão~300K1.07×
13Tocantins~80K1.03×
14Rio Grande do Norte~200K1.00×
15Paraná~700K0.99×
16Pará~400K0.99×
17Alagoas~200K0.95×
18Sergipe~100K0.92×
19Acre~40K0.92×
20São Paulo~3M0.89×
21Amazonas~200K0.87×
22Amapá~40K0.86×
23Espírito Santo~200K0.80×
24Roraima~30K0.75×
25Pernambuco~400K0.72×
26Rio de Janeiro~700K0.64×
27Federal District~100K0.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copa Libertadores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copa Libertadores audience
#·InterestCategoryAffinity×
01Clube de Regatas do Flamengo (Superleague Formula team)Sports3.54×
02SportingbetSports3.01×
03Memphis DepaySports2.50×
04Copa do BrasilSports2.40×
05UEFA Champions LeagueSports2.32×
06ESPN BrasilMovies & TV2.29×
07UEFA Europa LeagueSports2.22×
08Premier LeagueSports2.17×
09BetfairGames2.12×
10NeymarSports1.95×
11Cristiano RonaldoSports1.89×
12La LigaSports1.86×
13SofascoreSports1.85×
14Seleção BrasileiraSports1.84×
15Serie ASports1.82×
16Serie BSports1.82×
17FIFA World CupSports1.72×
18Real Madrid C.F.Sports1.68×
19Paris Saint-GermainSports1.67×
20BetanoGames1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copa Libertadores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copa Libertadores audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.98×
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copa Libertadores audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
IndividualismJOY0.53×
TravellingTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copa Libertadores have in Brazil?

Copa Libertadores has an estimated audience of 11,715,364 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Copa Libertadores fans?

48.9% of Copa Libertadores fans are female, 51.1% are male, with an average age of 37.9 years.

03

Which brands do Copa Libertadores fans like most?

Copa Libertadores fans show strongest brand affinity for Seleção Brasileira (1.84×), Betano (1.59×), and Neymar (1.95×) over the country average.

04

Where do Copa Libertadores fans live in Brazil?

Copa Libertadores fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1.5M), and Bahia (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Copa Libertadores fans also like?

Beyond Copa Libertadores itself, the audience over-indexes on Betano (1.59×), Neymar (1.95×), Real Madrid C.F. (1.68×), and UEFA Champions League (2.32×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Copa Libertadores audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Copa Libertadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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