Copa Libertadores Audience in Brazil
Copa Libertadores has an estimated audience of 11,888,983 people in Brazil. 48.9% are female, 51.1% are male, average age 37.9. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Betano, Real Madrid C.F., Neymar, Sportingbet, UEFA Champions League.
The average Copa Libertadores fan in Brazil is 37.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Betano, Real Madrid C.F., Neymar, with strongest over-indexing on Betano (1.59× the country average). Demographically, the Copa Libertadores audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Copa Libertadores fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 37.9 |
| Estimated audience size | 11,888,983 |
Audience persona
The typical Copa Libertadores fan in Brazil is balanced, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Betano.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,770,341 | 0.89× |
| Minas Gerais | 1,369,731 | 1.11× |
| Bahia | 1,170,775 | 1.49× |
| Rio Grande do Sul | 777,210 | 1.11× |
| Paraná | 715,940 | 0.99× |
| Rio de Janeiro | 713,784 | 0.64× |
| Santa Catarina | 646,648 | 1.19× |
| Ceará | 555,074 | 1.07× |
| Goiás | 486,793 | 1.07× |
| Pernambuco | 391,327 | 0.72× |
| Pará | 384,777 | 0.99× |
| Maranhão | 319,533 | 1.08× |
| Paraíba | 266,139 | 1.11× |
| Mato Grosso | 251,105 | 1.13× |
| Piauí | 215,493 | 1.31× |
| Rio Grande do Norte | 197,238 | 1× |
| Espírito Santo | 196,853 | 0.79× |
| Mato Grosso do Sul | 192,962 | 1.11× |
| Amazonas | 179,045 | 0.87× |
| Alagoas | 164,460 | 0.95× |
| Rondônia | 129,681 | 1.31× |
| Federal District | 124,744 | 0.63× |
| Sergipe | 113,787 | 0.92× |
| Tocantins | 81,037 | 1.03× |
| Acre | 37,851 | 0.91× |
| Amapá | 36,185 | 0.86× |
| Roraima | 24,588 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Betano | 1.59× | Games |
| Real Madrid C.F. | 1.68× | Sports |
| Neymar | 1.95× | Sports |
| Sportingbet | 3.01× | Sports |
| UEFA Champions League | 2.32× | Sports |
| Seleção Brasileira | 1.84× | Sports |
| Copa do Brasil | 2.4× | Sports |
| Cristiano Ronaldo | 1.89× | Sports |
| Premier League | 2.17× | Sports |
| Paris Saint-Germain | 1.67× | Sports |
| Serie A | 1.82× | Sports |
| Memphis Depay | 2.5× | Sports |
| Sofascore | 1.85× | Sports |
| Jorge Jesus | 3.92× | Sports |
| Clube de Regatas do Flamengo (Superleague Formula team) | 3.54× | Sports |
| Betfair | 2.12× | Games |
| La Liga | 1.86× | Sports |
| UEFA Europa League | 2.22× | Sports |
| ESPN Brasil | 2.29× | Movies & TV |
| Manchester City F.C. | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.11 |
| Social Media Usage | JOY | 0.9 |
| Risk Appetite | THRILL | 0.88 |
| Extroversion | THRILL | 0.83 |
| Price Sensitivity | PREMIUM | 0.74 |
| Tradition | CONSERVATISM | 0.7 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 42.7% |
| Argentina | 6.9% |
| Colombia | 6.3% |
See Copa Libertadores audiences in other countries
- Copa Libertadores — Germany
- Copa Libertadores — United States
- Copa Libertadores — United Kingdom
- Copa Libertadores — France
- Copa Libertadores — Italy
- Copa Libertadores — Spain
- Copa Libertadores — Japan
- Copa Libertadores — South Korea
- Copa Libertadores — India
- Copa Libertadores — Canada
- Copa Libertadores — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Copa Libertadores have in Brazil?
Copa Libertadores has an estimated audience of 11,888,983 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Copa Libertadores fans?
48.9% of Copa Libertadores fans are female, 51.1% are male, with an average age of 37.9 years.
Which brands do Copa Libertadores fans like most?
Copa Libertadores fans show strongest brand affinity for Betano (1.59×), Real Madrid C.F. (1.68×), and Neymar (1.95×) over the country average.
Where do Copa Libertadores fans live in Brazil?
Copa Libertadores fans in Brazil are most concentrated in São Paulo (reach 2,770,341), Minas Gerais (reach 1,369,731), and Bahia (reach 1,170,775). These three regions account for the largest share of the active audience.
What other brands do Copa Libertadores fans also like?
Beyond Copa Libertadores itself, the audience over-indexes on Real Madrid C.F. (1.68×), Neymar (1.95×), Sportingbet (3.01×), and UEFA Champions League (2.32×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Copa Libertadores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.