A data profile of the people who buy, follow and care about ESPN Brasil in Brazil — modelled from more than twelve digital signal sources. ESPN Brasil has an estimated audience of 5,842,245 people in Brazil.
The average ESPN Brasil fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Sportingbet, Neymar, with strongest over-indexing on Betano (2.05× the country average).
Demographically, the ESPN Brasil audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical ESPN Brasil fan in Brazil is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Betano.
The key figures that characterise the ESPN Brasil profile in Brazil.
46.5% are female, 53.5% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 39.4 |
| Estimated audience size | 5,842,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide ESPN Brasil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 100.0% |
Where the ESPN Brasil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~100K | 1.47× | |
| 02 | Sergipe | ~90K | 1.47× | |
| 03 | São Paulo | ~2M | 1.39× | |
| 04 | Espírito Santo | ~200K | 1.35× | |
| 05 | Minas Gerais | ~800K | 1.32× | |
| 06 | Rio de Janeiro | ~700K | 1.22× | |
| 07 | Rondônia | ~60K | 1.22× | |
| 08 | Bahia | ~500K | 1.19× | |
| 09 | Amazonas | ~100K | 1.19× | |
| 10 | Santa Catarina | ~300K | 1.13× | |
| 11 | Maranhão | ~200K | 1.10× | |
| 12 | Federal District | ~100K | 1.04× | |
| 13 | Tocantins | ~40K | 1.03× | |
| 14 | Paraná | ~300K | 0.96× | |
| 15 | Pará | ~200K | 0.96× | |
| 16 | Goiás | ~200K | 0.93× | |
| 17 | Alagoas | ~80K | 0.90× | |
| 18 | Piauí | ~70K | 0.90× | |
| 19 | Rio Grande do Norte | ~90K | 0.88× | |
| 20 | Amapá | ~20K | 0.83× | |
| 21 | Acre | ~20K | 0.83× | |
| 22 | Roraima | ~10K | 0.82× | |
| 23 | Paraíba | ~90K | 0.79× | |
| 24 | Pernambuco | ~200K | 0.75× | |
| 25 | Mato Grosso | ~80K | 0.75× | |
| 26 | Ceará | ~100K | 0.55× | |
| 27 | Rio Grande do Sul | ~200K | 0.54× |
The strongest cross-interests of the ESPN Brasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportingbet | Sports | 3.58× | ||
| 02 | Pay television | Movies & TV | 3.07× | ||
| 03 | UOL Esporte | Sports | 2.80× | ||
| 04 | UEFA Europa League | Sports | 2.62× | ||
| 05 | Betfair | Games | 2.51× | ||
| 06 | Memphis Depay | Sports | 2.38× | ||
| 07 | UEFA Champions League | Sports | 2.14× | ||
| 08 | Premier League | Sports | 2.14× | ||
| 09 | Copa do Brasil | Sports | 2.13× | ||
| 10 | Betano | Games | 2.05× | ||
| 11 | SporTV | Sports | 2.05× | ||
| 12 | The Big Bang Theory | Movies & TV | 2.01× | ||
| 13 | BetMGM | Games | 2.00× | ||
| 14 | Sofascore | Sports | 1.99× | ||
| 15 | Copa Libertadores | Sports | 1.96× | ||
| 16 | Manchester City F.C. | Sports | 1.91× | ||
| 17 | Al Nassr FC | Sports | 1.89× | ||
| 18 | Neymar | Sports | 1.67× | ||
| 19 | Cristiano Ronaldo | Sports | 1.58× | ||
| 20 | NBA | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Risk Appetite | THRILL | 1.08× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Community Orientation | OPEN | 0.61× | |
| Individualism | JOY | 0.68× |
ESPN Brasil has an estimated audience of 5,842,245 people in Brazil, concentrated in São Paulo and Minas Gerais.
46.5% of ESPN Brasil fans are female, 53.5% are male, with an average age of 39.4 years.
ESPN Brasil fans show strongest brand affinity for Betano (2.05×), Sportingbet (3.58×), and Neymar (1.67×) over the country average.
ESPN Brasil fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond ESPN Brasil itself, the audience over-indexes on Sportingbet (3.58×), Neymar (1.67×), UEFA Champions League (2.14×), and Premier League (2.14×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for ESPN Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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