A data profile of the people who buy, follow and care about UOL Esporte in Brazil — modelled from more than twelve digital signal sources. UOL Esporte has an estimated audience of 3,636,125 people in Brazil.
The average UOL Esporte fan in Brazil is 37.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Esporte Clube Vitória, MSN, Seleção Brasileira, with strongest over-indexing on Esporte Clube Vitória (8.74× the country average).
Demographically, the UOL Esporte audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical UOL Esporte fan in Brazil is more male, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Esporte Clube Vitória.
The key figures that characterise the UOL Esporte profile in Brazil.
23.3% are female, 76.7% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 37.4 |
| Estimated audience size | 3,636,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 20% |
of the worldwide UOL Esporte audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 87.5% |
| Portugal | 3.0% |
| United States | 2.7% |
Where the UOL Esporte audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~2.5M | 2.42× | |
| 02 | Mato Grosso do Sul | ~100K | 1.86× | |
| 03 | Paraná | ~400K | 1.61× | |
| 04 | Acre | ~20K | 1.43× | |
| 05 | Piauí | ~70K | 1.28× | |
| 06 | Minas Gerais | ~500K | 1.23× | |
| 07 | Tocantins | ~30K | 1.23× | |
| 08 | Goiás | ~200K | 1.09× | |
| 09 | Sergipe | ~40K | 1.05× | |
| 10 | Mato Grosso | ~70K | 1.03× | |
| 11 | Rondônia | ~30K | 1.00× | |
| 12 | Bahia | ~200K | 0.99× | |
| 13 | Federal District | ~60K | 0.98× | |
| 14 | Paraíba | ~70K | 0.95× | |
| 15 | Rio Grande do Norte | ~50K | 0.87× | |
| 16 | Ceará | ~100K | 0.85× | |
| 17 | Santa Catarina | ~100K | 0.81× | |
| 18 | Maranhão | ~70K | 0.80× | |
| 19 | Alagoas | ~40K | 0.78× | |
| 20 | Amazonas | ~50K | 0.74× | |
| 21 | Espírito Santo | ~60K | 0.73× | |
| 22 | Pernambuco | ~100K | 0.71× | |
| 23 | Rio de Janeiro | ~200K | 0.67× | |
| 24 | Amapá | ~8K | 0.61× | |
| 25 | Pará | ~70K | 0.59× | |
| 26 | Roraima | ~6K | 0.58× | |
| 27 | Rio Grande do Sul | ~100K | 0.52× |
The strongest cross-interests of the UOL Esporte audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Walken | Movies & TV | 15.47× | ||
| 02 | Esporte Clube Vitória | Sports | 8.74× | ||
| 03 | MSN | News | 7.31× | ||
| 04 | Sport Club do Recife | Sports | 5.76× | ||
| 05 | Esporte Clube Bahia | Sports | 5.20× | ||
| 06 | Seleção Brasileira | Sports | 3.39× | ||
| 07 | Ceará Sporting Club | Sports | 3.30× | ||
| 08 | Fortaleza Esporte Clube | Sports | 3.25× | ||
| 09 | FIFA World Cup | Sports | 2.77× | ||
| 10 | Clube Atlético Mineiro | Sports | 2.75× | ||
| 11 | Sport Club Internacional | Sports | 2.51× | ||
| 12 | Grêmio Foot-Ball Porto Alegrense | Sports | 2.47× | ||
| 13 | Sociedade Esportiva Palmeiras | Sports | 2.46× | ||
| 14 | Fluminense FC | Sports | 2.28× | ||
| 15 | Neymar | Sports | 2.22× | ||
| 16 | Santos FC | Sports | 2.21× | ||
| 17 | Real Madrid C.F. | Sports | 2.19× | ||
| 18 | Cruzeiro Esporte Clube | Sports | 2.02× | ||
| 19 | CR Vasco da Gama | Sports | 2.01× | ||
| 20 | Sport Club Corinthians Paulista | Sports | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.93× | |
| Creativity | OPEN | 1.01× | |
| Pet Ownership | JOY | 1.05× |
UOL Esporte has an estimated audience of 3,636,125 people in Brazil, concentrated in São Paulo and Minas Gerais.
23.3% of UOL Esporte fans are female, 76.7% are male, with an average age of 37.4 years.
UOL Esporte fans show strongest brand affinity for Esporte Clube Vitória (8.74×), MSN (7.31×), and Seleção Brasileira (3.39×) over the country average.
UOL Esporte fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~500K), and Paraná (reach ~400K). These three regions account for the largest share of the active audience.
Beyond UOL Esporte itself, the audience over-indexes on MSN (7.31×), Seleção Brasileira (3.39×), Esporte Clube Bahia (5.2×), and Sociedade Esportiva Palmeiras (2.46×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for UOL Esporte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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