A data profile of the people who buy, follow and care about FIFA World Cup in Brazil — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 30,031,996 people in Brazil.
The average FIFA World Cup fan in Brazil is 36.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Real Madrid C.F., Neymar, UEFA Champions League, with strongest over-indexing on Real Madrid C.F. (2.83× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical FIFA World Cup fan in Brazil is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the FIFA World Cup profile in Brazil.
29.5% are female, 70.5% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 36.6 |
| Estimated audience size | 30,031,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide FIFA World Cup audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Espírito Santo | ~30K | 1.59× | |
| 02 | São Paulo | ~300K | 1.16× | |
| 03 | Rio de Janeiro | ~90K | 1.12× | |
| 04 | Paraíba | ~20K | 1.08× | |
| 05 | Santa Catarina | ~40K | 1.05× | |
| 06 | Pernambuco | ~40K | 1.05× | |
| 07 | Rio Grande do Norte | ~20K | 1.05× | |
| 08 | Federal District | ~20K | 1.04× | |
| 09 | Amazonas | ~20K | 1.02× | |
| 10 | Maranhão | ~20K | 1.01× | |
| 11 | Amapá | ~3K | 1.01× | |
| 12 | Roraima | ~3K | 1.01× | |
| 13 | Goiás | ~30K | 1.00× | |
| 14 | Alagoas | ~10K | 0.99× | |
| 15 | Tocantins | ~6K | 0.99× | |
| 16 | Acre | ~3K | 0.98× | |
| 17 | Rio Grande do Sul | ~50K | 0.97× | |
| 18 | Pará | ~30K | 0.96× | |
| 19 | Bahia | ~60K | 0.95× | |
| 20 | Mato Grosso do Sul | ~10K | 0.94× | |
| 21 | Piauí | ~10K | 0.94× | |
| 22 | Sergipe | ~9K | 0.94× | |
| 23 | Paraná | ~50K | 0.93× | |
| 24 | Rondônia | ~7K | 0.93× | |
| 25 | Ceará | ~40K | 0.92× | |
| 26 | Mato Grosso | ~10K | 0.84× | |
| 27 | Minas Gerais | ~70K | 0.80× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 3.67× | ||
| 02 | UEFA Champions League | Sports | 3.44× | ||
| 03 | Cristiano Ronaldo | Sports | 3.16× | ||
| 04 | Premier League | Sports | 3.12× | ||
| 05 | Memphis Depay | Sports | 2.84× | ||
| 06 | Real Madrid C.F. | Sports | 2.83× | ||
| 07 | UEFA Europa League | Sports | 2.81× | ||
| 08 | Neymar | Sports | 2.57× | ||
| 09 | FC Barcelona | Sports | 2.55× | ||
| 10 | Sofascore | Sports | 2.36× | ||
| 11 | Manchester United F.C. | Sports | 2.35× | ||
| 12 | Copa do Brasil | Sports | 2.27× | ||
| 13 | Serie A | Sports | 2.26× | ||
| 14 | Seleção Brasileira | Sports | 2.22× | ||
| 15 | Endrick | Sports | 2.18× | ||
| 16 | Sportingbet | Sports | 2.06× | ||
| 17 | Paris Saint-Germain | Sports | 1.78× | ||
| 18 | Betano | Games | 1.77× | ||
| 19 | Santos FC | Sports | 1.54× | ||
| 20 | Sport Club Internacional | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Price Sensitivity | PREMIUM | 1.11× | |
| Patriotism | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Individualism | JOY | 0.73× | |
| Tradition | CONSERVATISM | 0.73× |
FIFA World Cup has an estimated audience of 30,031,996 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
29.5% of FIFA World Cup fans are female, 70.5% are male, with an average age of 36.6 years.
FIFA World Cup fans show strongest brand affinity for Real Madrid C.F. (2.83×), Neymar (2.57×), and UEFA Champions League (3.44×) over the country average.
FIFA World Cup fans in Brazil are most concentrated in São Paulo (reach ~300K), Rio de Janeiro (reach ~90K), and Minas Gerais (reach ~70K). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on Neymar (2.57×), UEFA Champions League (3.44×), Seleção Brasileira (2.22×), and Betano (1.77×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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