A data profile of the people who buy, follow and care about BetMGM in Brazil — modelled from more than twelve digital signal sources. BetMGM has an estimated audience of 8,666,901 people in Brazil.
BetMGM has an estimated audience of 8,666,901 people in Brazil. 37.8% are female, 62.2% are male, average age 36.6. Top brand affinities: Unibet, Sports betting, Betfair, Audible.com, Sweepstakes.
Top brand affinities include Unibet, Sports betting, Betfair, with strongest over-indexing on Unibet (143.18× the country average).
Demographically, the BetMGM audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical BetMGM fan in Brazil is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Unibet.
The key figures that characterise the BetMGM profile in Brazil.
37.8% are female, 62.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 36.6 |
| Estimated audience size | 8,666,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide BetMGM audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 52.1% |
| United Kingdom | 18.9% |
| United States | 9.8% |
The strongest cross-interests of the BetMGM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 143.18× | ||
| 02 | Audible.com | Literature | 51.58× | ||
| 03 | Sports betting | Games | 44.80× | ||
| 04 | Cleveland Guardians | Sports | 37.38× | ||
| 05 | Cleveland Browns | Sports | 27.21× | ||
| 06 | Minnesota Vikings | Sports | 26.41× | ||
| 07 | Seattle Seahawks | Sports | 23.78× | ||
| 08 | Betsson | Games | 19.07× | ||
| 09 | Forex Online Trading | Business & Career | 14.23× | ||
| 10 | Bet365 | Games | 14.09× | ||
| 11 | New Orleans Saints | Sports | 14.06× | ||
| 12 | Betfair | Games | 13.45× | ||
| 13 | Sweepstakes | Games | 7.64× | ||
| 14 | Bundesliga | Sports | 5.07× | ||
| 15 | Online poker | Games | 4.91× | ||
| 16 | Arsenal F.C. | Sports | 4.14× | ||
| 17 | Sportingbet | Sports | 3.10× | ||
| 18 | Manchester City F.C. | Sports | 3.10× | ||
| 19 | Serie A | Sports | 2.99× | ||
| 20 | FIFA World Cup | Sports | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.31× | |
| Risk Appetite | THRILL | 1.92× | |
| Career Orientation | POWER | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.53× | |
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for BetMGM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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