A data profile of the people who buy, follow and care about Lionel Messi in Brazil — modelled from more than twelve digital signal sources. Lionel Messi has an estimated audience of 3,814,757 people in Brazil.
The average Lionel Messi fan in Brazil is 36.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Seleção Brasileira, Real Madrid C.F., FIFA World Cup, with strongest over-indexing on Seleção Brasileira (2.32× the country average).
Demographically, the Lionel Messi audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lionel Messi fan in Brazil is more male, around 36.1 years old, with strong Social Media Usage tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Lionel Messi profile in Brazil.
42.4% are female, 57.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 36.1 |
| Estimated audience size | 3,814,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Lionel Messi audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 8.2% |
| Brazil | 7.7% |
Where the Lionel Messi audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bahia | ~200K | 1.23× | |
| 02 | Roraima | ~10K | 1.23× | |
| 03 | Pernambuco | ~200K | 1.21× | |
| 04 | Maranhão | ~90K | 1.21× | |
| 05 | Piauí | ~50K | 1.16× | |
| 06 | Acre | ~10K | 1.15× | |
| 07 | Alagoas | ~50K | 1.11× | |
| 08 | Ceará | ~100K | 1.08× | |
| 09 | Amazonas | ~60K | 1.08× | |
| 10 | Pará | ~100K | 1.07× | |
| 11 | Paraíba | ~70K | 1.06× | |
| 12 | Sergipe | ~30K | 1.01× | |
| 13 | Minas Gerais | ~300K | 1.00× | |
| 14 | Rio Grande do Norte | ~50K | 0.99× | |
| 15 | Amapá | ~10K | 0.96× | |
| 16 | Rondônia | ~20K | 0.95× | |
| 17 | Tocantins | ~20K | 0.95× | |
| 18 | Espírito Santo | ~60K | 0.91× | |
| 19 | Goiás | ~100K | 0.90× | |
| 20 | Mato Grosso do Sul | ~40K | 0.89× | |
| 21 | Rio Grande do Sul | ~200K | 0.88× | |
| 22 | São Paulo | ~700K | 0.85× | |
| 23 | Mato Grosso | ~50K | 0.85× | |
| 24 | Rio de Janeiro | ~200K | 0.82× | |
| 25 | Paraná | ~200K | 0.82× | |
| 26 | Santa Catarina | ~100K | 0.82× | |
| 27 | Federal District | ~40K | 0.76× |
The strongest cross-interests of the Lionel Messi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Europa League | Sports | 2.98× | ||
| 02 | Memphis Depay | Sports | 2.83× | ||
| 03 | Cristiano Ronaldo | Sports | 2.78× | ||
| 04 | FIFA World Cup | Sports | 2.70× | ||
| 05 | Sportingbet | Sports | 2.53× | ||
| 06 | UEFA Champions League | Sports | 2.48× | ||
| 07 | Real Madrid C.F. | Sports | 2.40× | ||
| 08 | Seleção Brasileira | Sports | 2.32× | ||
| 09 | Sofascore | Sports | 2.24× | ||
| 10 | Premier League | Sports | 2.17× | ||
| 11 | FC Barcelona | Sports | 2.15× | ||
| 12 | Neymar | Sports | 2.06× | ||
| 13 | Serie A | Sports | 1.94× | ||
| 14 | Copa do Brasil | Sports | 1.91× | ||
| 15 | Endrick | Sports | 1.86× | ||
| 16 | Manchester City F.C. | Sports | 1.83× | ||
| 17 | Betano | Games | 1.61× | ||
| 18 | Paris Saint-Germain | Sports | 1.59× | ||
| 19 | Campeonato Brasileiro Série A | Sports | 1.53× | ||
| 20 | CR Flamengo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Risk Appetite | THRILL | 0.78× | |
| Family Orientation | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.50× | |
| Indulgence | JOY | 0.50× | |
| Design Affinity | PREMIUM | 0.50× |
Lionel Messi has an estimated audience of 3,814,757 people in Brazil, concentrated in São Paulo and Minas Gerais.
42.4% of Lionel Messi fans are female, 57.6% are male, with an average age of 36.1 years.
Lionel Messi fans show strongest brand affinity for Seleção Brasileira (2.32×), Real Madrid C.F. (2.4×), and FIFA World Cup (2.7×) over the country average.
Lionel Messi fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~300K), and Bahia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lionel Messi itself, the audience over-indexes on Real Madrid C.F. (2.4×), FIFA World Cup (2.7×), Neymar (2.06×), and Betano (1.61×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lionel Messi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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