Neymar Audience in Germany

Neymar logo

Neymar has an estimated audience of 1,687,562 people in Germany. 29.9% are female, 70.1% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, Transfermarkt, UEFA Champions League, Real Madrid C.F., FC Barcelona.

The average Neymar fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, Transfermarkt, UEFA Champions League, with strongest over-indexing on FIFA World Cup (4.31× the country average). Demographically, the Neymar audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Neymar fans

Demographic split for Neymar audience in Germany
MetricValue
Female29.9%
Male70.1%
Average age30.5
Estimated audience size1,687,562

Audience persona

The typical Neymar fan in Germany is more male, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.

Top regions in Germany

Top regions ranked by reach for Neymar in Germany
RegionReachAffinity
Nordrhein-Westfalen452,7791.23×
Bayern302,2531.11×
Baden-Württemberg286,8051.25×
Niedersachsen171,1991.04×
Hessen159,8231.24×
Rheinland-Pfalz91,4451.08×
Berlin78,2911.04×
Sachsen70,3010.85×
Schleswig-Holstein58,7270.97×
Brandenburg43,8720.84×
Hamburg42,1221.1×
Thüringen33,2650.77×
Sachsen-Anhalt32,0630.73×
Mecklenburg-Vorpommern23,2770.72×
Saarland19,3100.93×
Bremen15,6611.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neymar audience
BrandAffinityCategory
FIFA World Cup4.31×Sports
Transfermarkt4.68×Sports
UEFA Champions League3.45×Sports
Real Madrid C.F.3.79×Sports
FC Barcelona4.26×Sports
Borussia DortmundSports
Manchester United F.C.4.97×Sports
UEFA Europa League4.45×Sports
Premier League4.18×Sports
Juventus F.C.5.23×Sports
Cricbuzz14.04×Sports
Manchester City F.C.4.72×Sports
Galatasaray S.K.3.02×Sports
Bundesliga2.07×Sports
Serie A4.14×Sports
La Liga3.88×Sports
Sports1.5×Sports
Chelsea F.C.4.63×Sports
Movies1.53×Movies & TV
Paris Saint-Germain Féminines5.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neymar audience
TraitClusterScore
Luxury OrientationPREMIUM1.2
Career OrientationPOWER1.08
Sports ActivityPOWER1.05
Risk AppetiteTHRILL1.04
Social Media UsageJOY0.99
SpiritualityBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Neymar
CountryShare
Brazil40.4%
United States6.2%
Italy3.5%

See Neymar audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Neymar have in Germany?

Neymar has an estimated audience of 1,687,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Neymar fans?

29.9% of Neymar fans are female, 70.1% are male, with an average age of 30.5 years.

Which brands do Neymar fans like most?

Neymar fans show strongest brand affinity for FIFA World Cup (4.31×), Transfermarkt (4.68×), and UEFA Champions League (3.45×) over the country average.

Where do Neymar fans live in Germany?

Neymar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,779), Bayern (reach 302,253), and Baden-Württemberg (reach 286,805). These three regions account for the largest share of the active audience.

What other brands do Neymar fans also like?

Beyond Neymar itself, the audience over-indexes on Transfermarkt (4.68×), UEFA Champions League (3.45×), Real Madrid C.F. (3.79×), and FC Barcelona (4.26×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neymar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.