A data profile of the people who buy, follow and care about Animal in Italy — modelled from more than twelve digital signal sources. Animal has an estimated audience of 20,787,021 people in Italy.
Animal has an estimated audience of 20,787,021 people in Italy. 56.8% are female, 43.2% are male, average age 44.0. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Satire, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.52× the country average).
Demographically, the Animal audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Animal fan in Italy is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Animal profile in Italy.
56.8% are female, 43.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.0 |
| Estimated audience size | 20,787,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Animal audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.52× | ||
| 02 | Satire | Literature | 3.03× | ||
| 03 | Reptiles | Pets & Animals | 2.27× | ||
| 04 | Mediaset | Technology & Electronics | 2.23× | ||
| 05 | Tinder | Internet & Social Media | 2.16× | ||
| 06 | Volunteering | Politics & Society | 1.94× | ||
| 07 | Champagne | Food & Beverages | 1.86× | ||
| 08 | Pet sitting | Pets & Animals | 1.85× | ||
| 09 | Internet & Social Media | 1.73× | |||
| 10 | Robert Redford | Movies & TV | 1.71× | ||
| 11 | Animal rights | Politics & Society | 1.70× | ||
| 12 | Veterinary medicine | Business & Career | 1.66× | ||
| 13 | General practitioner | Health | 1.65× | ||
| 14 | Pet food | Pets & Animals | 1.63× | ||
| 15 | Genetics | Kids & Family | 1.57× | ||
| 16 | Milk | Food & Beverages | 1.55× | ||
| 17 | Sanremo Music Festival | Music & Radio | 1.54× | ||
| 18 | Pet store | Pets & Animals | 1.53× | ||
| 19 | Modern architecture | Arts & Culture | 1.51× | ||
| 20 | Personal finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.37× | |
| Community Orientation | OPEN | 1.32× | |
| Indulgence | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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