Animal Audience in Italy
Animal has an estimated audience of 20,787,021 people in Italy. 56.8% are female, 43.2% are male, average age 44.0. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Animal audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.0 |
| Estimated audience size | 20,787,021 |
Audience persona
The typical Animal fan in Italy is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Wine bar.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Instant messaging | 2.56× | Internet & Social Media |
| Robert Redford | 3.52× | Movies & TV |
| CARE (relief agency) | 9.79× | Politics & Society |
| Expert (company) | 2.82× | Shopping |
| Dry cleaning | 11.65× | Home & Garden |
| Slovenia | 2.19× | Travel & Leisure |
| General practitioner | 2.79× | Health |
| Dogs | 1.51× | Pets & Animals |
| Dentistry | 2.89× | Business & Career |
| Politics of China | 13.34× | Politics & Society |
| Canada | 1.99× | Travel & Leisure |
| Personal protective equipment | 4.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Indulgence | JOY | 1.16 |
| Social Media Usage | JOY | 1.01 |
| Mindfulness | BALANCE | 0.99 |
| DIY Mentality | THRILL | 0.98 |
| Travelling | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.