Marriage Audience in United Kingdom
Marriage has an estimated audience of 10,190,645 people in United Kingdom. 65.6% are female, 34.4% are male, average age 45.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Luxury yacht, Love & Sex, TikTok, Purchase discount.
The average Marriage fan in United Kingdom is 45.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Luxury yacht, Love & Sex, with strongest over-indexing on Weddings (2.08× the country average). Demographically, the Marriage audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 45.0 |
| Estimated audience size | 10,190,645 |
Audience persona
The typical Marriage fan in United Kingdom is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,642,984 | 1.64× |
| South East | 1,364,888 | 1× |
| Yorkshire and the Humber | 1,143,554 | 1.4× |
| East of England | 803,046 | 0.86× |
| South West | 749,469 | 0.89× |
| West Midlands | 646,535 | 1.48× |
| Scotland | 604,290 | 0.66× |
| East Midlands | 588,180 | 0.82× |
| North West | 516,940 | 0.47× |
| Wales | 486,698 | 0.84× |
| North East | 425,894 | 1.07× |
| Northern Ireland | 272,245 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.08× | Kids & Family |
| Luxury yacht | 3.41× | Travel & Leisure |
| Love & Sex | 5.37× | Kids & Family |
| TikTok | 1.52× | Internet & Social Media |
| Purchase discount | 3.56× | Shopping |
| TUI | 1.68× | Travel & Leisure |
| Vegetable | 1.53× | Food & Beverages |
| Children's clothing | 1.85× | Fashion & Accessoires |
| Expensive Taste | 1.96× | Business & Career |
| Fine-art photography | 2.86× | Technology & Electronics |
| Longchamp | 4.01× | Fashion & Accessoires |
| La Roche-Posay | 4.21× | Beauty & Wellness |
| Home business | 2.94× | Business & Career |
| Volunteering | 1.51× | Politics & Society |
| Livemusic | 1.82× | Music & Radio |
| Tax refund | 2.73× | Business & Career |
| Mango | 2.79× | Shopping |
| Royal family | 3.04× | Politics & Society |
| DeviantArt | 2.47× | Internet & Social Media |
| Kitchenware | 1.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.68 |
| Mindfulness | BALANCE | 1.25 |
| Travelling | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
| Indulgence | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Marriage have in United Kingdom?
Marriage has an estimated audience of 10,190,645 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Marriage fans?
65.6% of Marriage fans are female, 34.4% are male, with an average age of 45.0 years.
Which brands do Marriage fans like most?
Marriage fans show strongest brand affinity for Weddings (2.08×), Luxury yacht (3.41×), and Love & Sex (5.37×) over the country average.
Where do Marriage fans live in United Kingdom?
Marriage fans in United Kingdom are most concentrated in England (reach 7,642,984), South East (reach 1,364,888), and Yorkshire and the Humber (reach 1,143,554). These three regions account for the largest share of the active audience.
What other brands do Marriage fans also like?
Beyond Marriage itself, the audience over-indexes on Luxury yacht (3.41×), Love & Sex (5.37×), TikTok (1.52×), and Purchase discount (3.56×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.