Shopping malls Audience in United Kingdom
Shopping malls has an estimated audience of 13,185,815 people in United Kingdom. 70.2% are female, 29.8% are male, average age 45.0. Top regions: England, Greater London, South East. Top brand affinities: Matalan, Home Bargains, New Look, Very (online retailer), Debenhams.
The average Shopping malls fan in United Kingdom is 45.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Matalan, Home Bargains, New Look, with strongest over-indexing on Matalan (2.59× the country average). Demographically, the Shopping malls audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 45.0 |
| Estimated audience size | 13,185,815 |
Audience persona
The typical Shopping malls fan in United Kingdom is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,889,361 | 0.91× |
| Greater London | 2,766,223 | 1.61× |
| South East | 2,149,103 | 1.21× |
| North West | 1,700,410 | 1.21× |
| Scotland | 1,496,219 | 1.26× |
| East of England | 1,292,004 | 1.07× |
| South West | 1,201,933 | 1.11× |
| East Midlands | 880,490 | 0.95× |
| Yorkshire and the Humber | 658,102 | 0.62× |
| Wales | 547,814 | 0.73× |
| Northern Ireland | 445,717 | 1.1× |
| West Midlands | 351,602 | 0.62× |
| North East | 306,194 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 2.59× | Shopping |
| Home Bargains | 2.05× | Shopping |
| New Look | 2.38× | Fashion & Accessoires |
| Very (online retailer) | 1.82× | |
| Debenhams | 2.17× | Fashion & Accessoires |
| Dunelm | 1.96× | Home & Garden |
| Argos (retailer) | 1.79× | Shopping |
| Superdrug | 1.86× | Shopping |
| Asda | 1.67× | Shopping |
| Boutiques | 1.55× | Fashion & Accessoires |
| Beauty salons | 1.52× | Beauty & Wellness |
| Morrisons | 1.56× | Food & Beverages |
| H&M | 1.64× | Shopping |
| Children's clothing | 2.12× | Fashion & Accessoires |
| TK Maxx | 1.82× | Shopping |
| B&Q | 1.59× | Shopping |
| TUI | 1.64× | Travel & Leisure |
| IKEA | 1.52× | Home & Garden |
| Bed | 1.57× | Home & Garden |
| Lidl | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.24 |
| Price Sensitivity | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in United Kingdom
- Charitable organization (19,671,430)
- Bars (18,265,047)
- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
Frequently asked questions
How many fans does Shopping malls have in United Kingdom?
Shopping malls has an estimated audience of 13,185,815 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Shopping malls fans?
70.2% of Shopping malls fans are female, 29.8% are male, with an average age of 45.0 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Matalan (2.59×), Home Bargains (2.05×), and New Look (2.38×) over the country average.
Where do Shopping malls fans live in United Kingdom?
Shopping malls fans in United Kingdom are most concentrated in England (reach 9,889,361), Greater London (reach 2,766,223), and South East (reach 2,149,103). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Home Bargains (2.05×), New Look (2.38×), Very (online retailer) (1.82×), and Debenhams (2.17×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.