A data profile of the people who buy, follow and care about Shopping malls in United Kingdom — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 13,185,815 people in United Kingdom.
The average Shopping malls fan in United Kingdom is 45.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Home Bargains, Very (online retailer), with strongest over-indexing on Matalan (2.59× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Shopping malls fan in United Kingdom is more female, around 45.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
The key figures that characterise the Shopping malls profile in United Kingdom.
70.2% are female, 29.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 45.0 |
| Estimated audience size | 13,185,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Shopping malls audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3M | 1.61× | |
| 02 | Scotland | ~1.5M | 1.26× | |
| 03 | South East | ~2M | 1.21× | |
| 04 | North West | ~1.5M | 1.20× | |
| 05 | South West | ~1M | 1.11× | |
| 06 | Northern Ireland | ~400K | 1.09× | |
| 07 | East of England | ~1.5M | 1.07× | |
| 08 | East Midlands | ~900K | 0.95× | |
| 09 | England | ~10M | 0.91× | |
| 10 | Wales | ~600K | 0.74× | |
| 11 | Yorkshire and the Humber | ~700K | 0.63× | |
| 12 | West Midlands | ~400K | 0.63× | |
| 13 | North East | ~300K | 0.62× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matalan | Shopping | 2.59× | ||
| 02 | New Look | Fashion & Accessoires | 2.38× | ||
| 03 | Debenhams | Fashion & Accessoires | 2.17× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.12× | ||
| 05 | Home Bargains | Shopping | 2.05× | ||
| 06 | Dunelm | Home & Garden | 1.96× | ||
| 07 | Superdrug | Shopping | 1.86× | ||
| 08 | Very (online retailer) | Website / Newspaper / Magazine | 1.82× | ||
| 09 | TK Maxx | Shopping | 1.82× | ||
| 10 | Argos (retailer) | Shopping | 1.79× | ||
| 11 | Asda | Shopping | 1.67× | ||
| 12 | H&M | Shopping | 1.64× | ||
| 13 | TUI | Travel & Leisure | 1.64× | ||
| 14 | B&Q | Shopping | 1.59× | ||
| 15 | Bed | Home & Garden | 1.57× | ||
| 16 | Morrisons | Food & Beverages | 1.56× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.55× | ||
| 18 | Lidl | Shopping | 1.54× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.29× | |
| Creativity | OPEN | 1.24× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Early Adopter Mentality | POWER | 0.73× |
Shopping malls has an estimated audience of 13,185,815 people in United Kingdom, concentrated in England and Greater London.
70.2% of Shopping malls fans are female, 29.8% are male, with an average age of 45.0 years.
Shopping malls fans show strongest brand affinity for Matalan (2.59×), Home Bargains (2.05×), and Very (online retailer) (1.82×) over the country average.
Shopping malls fans in United Kingdom are most concentrated in England (reach ~10M), Greater London (reach ~3M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Home Bargains (2.05×), Very (online retailer) (1.82×), New Look (2.38×), and Debenhams (2.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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