A data profile of the people who buy, follow and care about Shopping malls in France — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 10,736,303 people in France.
The average Shopping malls fan in France is 44.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Auchan, Kiabi, Lidl, with strongest over-indexing on Auchan (1.97× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Shopping malls fan in France is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Auchan.
The key figures that characterise the Shopping malls profile in France.
64.8% are female, 35.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.4 |
| Estimated audience size | 10,736,303 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Shopping malls audience comes from France.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1.5M | 2.14× | |
| 02 | Île-de-France | ~3.5M | 1.76× | |
| 03 | Corsica | ~70K | 1.35× | |
| 04 | Grand Est | ~1M | 1.20× | |
| 05 | Normandy | ~500K | 1.01× | |
| 06 | Occitanie | ~800K | 0.89× | |
| 07 | Auvergne-Rhône-Alpes | ~1M | 0.87× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 0.73× | |
| 09 | Nouvelle-Aquitaine | ~700K | 0.72× | |
| 10 | Hauts-de-France | ~600K | 0.69× | |
| 11 | Centre-Val de Loire | ~300K | 0.65× | |
| 12 | Brittany | ~300K | 0.61× | |
| 13 | Pays de la Loire | ~300K | 0.55× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gémo | Fashion & Accessoires | 2.58× | ||
| 02 | vertbaudet | Fashion & Accessoires | 2.51× | ||
| 03 | Kiabi | Fashion & Accessoires | 2.45× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.23× | ||
| 05 | Yves Rocher (company) | Beauty & Wellness | 2.00× | ||
| 06 | Auchan | Shopping | 1.97× | ||
| 07 | Patrick Bruel | Music & Radio | 1.74× | ||
| 08 | Lidl | Shopping | 1.71× | ||
| 09 | Castorama | Shopping | 1.67× | ||
| 10 | Carrefour City | Shopping | 1.62× | ||
| 11 | Brico Dépôt | Shopping | 1.61× | ||
| 12 | H&M | Shopping | 1.61× | ||
| 13 | Hypermarket | Shopping | 1.61× | ||
| 14 | Home Appliances | Home & Garden | 1.59× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.58× | ||
| 16 | Carrefour | Shopping | 1.57× | ||
| 17 | IKEA | Home & Garden | 1.57× | ||
| 18 | Google News | News | 1.55× | ||
| 19 | AliExpress | Shopping | 1.53× | ||
| 20 | Primark | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Indulgence | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.75× |
Shopping malls has an estimated audience of 10,736,303 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
64.8% of Shopping malls fans are female, 35.2% are male, with an average age of 44.4 years.
Shopping malls fans show strongest brand affinity for Auchan (1.97×), Kiabi (2.45×), and Lidl (1.71×) over the country average.
Shopping malls fans in France are most concentrated in Île-de-France (reach ~3.5M), Provence-Alpes-Côte d'Azur (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Kiabi (2.45×), Lidl (1.71×), Gémo (2.58×), and Patrick Bruel (1.74×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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