Shopping malls Audience in France
Shopping malls has an estimated audience of 10,736,303 people in France. 64.8% are female, 35.2% are male, average age 44.4. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Auchan, Kiabi, Lidl, Gémo, Brico Dépôt.
The average Shopping malls fan in France is 44.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Auchan, Kiabi, Lidl, with strongest over-indexing on Auchan (1.97× the country average). Demographically, the Shopping malls audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.4 |
| Estimated audience size | 10,736,303 |
Audience persona
The typical Shopping malls fan in France is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Auchan.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,404,036 | 1.77× |
| Provence-Alpes-Côte d'Azur | 1,729,261 | 2.17× |
| Auvergne-Rhône-Alpes | 1,091,692 | 0.86× |
| Grand Est | 1,051,359 | 1.21× |
| Occitanie | 814,404 | 0.88× |
| Nouvelle-Aquitaine | 658,105 | 0.7× |
| Hauts-de-France | 620,698 | 0.66× |
| Normandy | 525,322 | 1.01× |
| Bourgogne-Franche-Comté | 288,235 | 0.66× |
| Brittany | 278,842 | 0.53× |
| Pays de la Loire | 274,778 | 0.46× |
| Centre-Val de Loire | 223,118 | 0.55× |
| Corsica | 82,054 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auchan | 1.97× | Shopping |
| Kiabi | 2.45× | Fashion & Accessoires |
| Lidl | 1.71× | Shopping |
| Gémo | 2.58× | Fashion & Accessoires |
| Brico Dépôt | 1.61× | Shopping |
| vertbaudet | 2.51× | Fashion & Accessoires |
| Castorama | 1.67× | Shopping |
| Carrefour | 1.57× | Shopping |
| IKEA | 1.57× | Home & Garden |
| Boutiques | 1.58× | Fashion & Accessoires |
| Google News | 1.55× | News |
| Children's clothing | 2.23× | Fashion & Accessoires |
| AliExpress | 1.53× | Shopping |
| H&M | 1.61× | Shopping |
| Yves Rocher (company) | 2× | Beauty & Wellness |
| Carrefour City | 1.62× | Shopping |
| Hypermarket | 1.61× | Shopping |
| Primark | 1.52× | Shopping |
| Home Appliances | 1.59× | Home & Garden |
| Linens | 1.88× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.1 |
| Mindfulness | BALANCE | 1.91 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.57 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Shopping malls have in France?
Shopping malls has an estimated audience of 10,736,303 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Shopping malls fans?
64.8% of Shopping malls fans are female, 35.2% are male, with an average age of 44.4 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Auchan (1.97×), Kiabi (2.45×), and Lidl (1.71×) over the country average.
Where do Shopping malls fans live in France?
Shopping malls fans in France are most concentrated in Île-de-France (reach 3,404,036), Provence-Alpes-Côte d'Azur (reach 1,729,261), and Auvergne-Rhône-Alpes (reach 1,091,692). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Kiabi (2.45×), Lidl (1.71×), Gémo (2.58×), and Brico Dépôt (1.61×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.