Yves Rocher (company) Target Market in France
Yves Rocher (company) has an estimated audience of 6,321,088 people in France. 89.4% are female, 10.6% are male, average age 41.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Sephora, Rituals, Primark, La Redoute, H&M.
The average Yves Rocher (company) fan in France is 41.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Sephora, Rituals, Primark, with strongest over-indexing on Sephora (2.19× the country average). Demographically, the Yves Rocher (company) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Customer demographics of Yves Rocher (company)
| Metric | Value |
|---|---|
| Female | 89.4% |
| Male | 10.6% |
| Average age | 41.0 |
| Estimated audience size | 6,321,088 |
Audience persona
The typical Yves Rocher (company) fan in France is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Sephora.
Yves Rocher (company) customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.97× |
| Auvergne-Rhône-Alpes | ~800K | 1.03× |
| Hauts-de-France | ~700K | 1.26× |
| Grand Est | ~600K | 1.12× |
| Nouvelle-Aquitaine | ~500K | 0.95× |
| Occitanie | ~500K | 0.95× |
| Provence-Alpes-Côte d'Azur | ~400K | 0.81× |
| Pays de la Loire | ~400K | 1.06× |
| Normandy | ~400K | 1.17× |
| Brittany | ~300K | 1.06× |
| Bourgogne-Franche-Comté | ~300K | 1.08× |
| Centre-Val de Loire | ~300K | 1.15× |
| Corsica | ~10K | 0.41× |
Top brand affinities of the Yves Rocher (company) audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sephora | 2.19× | Shopping |
| Rituals | 3.08× | Beauty & Wellness |
| Primark | 2.18× | Shopping |
| La Redoute | 1.65× | Shopping |
| H&M | 1.73× | Shopping |
| Makeup Tutorials | 3.16× | Beauty & Wellness |
| Organic product | 2.45× | Food & Beverages |
| Lipstick | 3.44× | Beauty & Wellness |
| Natural skin care | 2.69× | Beauty & Wellness |
| Parenting | 1.97× | Kids & Family |
| Kiabi | 1.78× | Fashion & Accessoires |
| Stradivarius | 2.42× | Shopping |
| Christina Ricci | 4.06× | Movies & TV |
| Natural product | 2.09× | Food & Beverages |
| Hairstyle | 1.53× | Beauty & Wellness |
| Childhood | 1.79× | Kids & Family |
| Zara | 2.03× | Shopping |
| Weddings | 1.85× | Kids & Family |
| Anti-aging cream | 2.48× | Beauty & Wellness |
| Personal care | 1.6× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.49 |
| Creativity | OPEN | 1.38 |
| Extroversion | THRILL | 1.24 |
| Pet Ownership | JOY | 1.19 |
| Travelling | THRILL | 1.17 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 35.4% |
| Italy | 7.9% |
| Spain | 4.9% |
See Yves Rocher (company) audiences in other countries
- Yves Rocher (company) — Germany
- Yves Rocher (company) — United States
- Yves Rocher (company) — United Kingdom
- Yves Rocher (company) — Italy
- Yves Rocher (company) — Spain
- Yves Rocher (company) — Brazil
- Yves Rocher (company) — Japan
- Yves Rocher (company) — South Korea
- Yves Rocher (company) — India
- Yves Rocher (company) — Canada
- Yves Rocher (company) — Mexico
More Personal care audiences in France
- L'Oréal (3,022,875)
- Clarins (2,758,320)
- Vichy (1,895,865)
- La Roche-Posay (1,856,969)
- Nocibé (1,578,192)
Frequently asked questions
Who is Yves Rocher (company)'s target market in France?
Yves Rocher (company)'s target market in France covers an estimated 6,321,088 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Yves Rocher (company) customers?
89.4% of the Yves Rocher (company) audience are female, 10.6% are male, with an average age of 41.0 years.
Which brands do Yves Rocher (company) fans like most?
Yves Rocher (company) fans show strongest brand affinity for Sephora (2.19×), Rituals (3.08×), and Primark (2.18×) over the country average.
Where do Yves Rocher (company) fans live in France?
Yves Rocher (company) fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Yves Rocher (company) fans also like?
Beyond Yves Rocher (company) itself, the audience over-indexes on Rituals (3.08×), Primark (2.18×), La Redoute (1.65×), and H&M (1.73×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Yves Rocher (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.