A data profile of the people who buy, follow and care about Yves Rocher (company) in France — modelled from more than twelve digital signal sources. Yves Rocher (company) has an estimated audience of 6,447,893 people in France.
The average Yves Rocher (company) fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Rituals, Sephora, Primark, with strongest over-indexing on Rituals (3.08× the country average).
Demographically, the Yves Rocher (company) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Yves Rocher (company) fan in France is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Rituals.
The key figures that characterise the Yves Rocher (company) profile in France.
89.4% are female, 10.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 89.4% |
| Male | 10.6% |
| Average age | 41.0 |
| Estimated audience size | 6,447,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 23% |
Where the Yves Rocher (company) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~700K | 1.26× | |
| 02 | Normandy | ~400K | 1.17× | |
| 03 | Centre-Val de Loire | ~300K | 1.15× | |
| 04 | Grand Est | ~600K | 1.12× | |
| 05 | Bourgogne-Franche-Comté | ~300K | 1.08× | |
| 06 | Pays de la Loire | ~400K | 1.06× | |
| 07 | Brittany | ~300K | 1.06× | |
| 08 | Auvergne-Rhône-Alpes | ~800K | 1.03× | |
| 09 | Île-de-France | ~1M | 0.97× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.95× | |
| 11 | Occitanie | ~500K | 0.95× | |
| 12 | Provence-Alpes-Côte d'Azur | ~400K | 0.81× | |
| 13 | Corsica | ~10K | 0.41× |
The strongest cross-interests of the Yves Rocher (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christina Ricci | Movies & TV | 4.06× | ||
| 02 | Lipstick | Beauty & Wellness | 3.44× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 3.16× | ||
| 04 | Rituals | Beauty & Wellness | 3.08× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.69× | ||
| 06 | Organic product | Food & Beverages | 2.45× | ||
| 07 | Stradivarius | Shopping | 2.42× | ||
| 08 | Sephora | Shopping | 2.19× | ||
| 09 | Primark | Shopping | 2.18× | ||
| 10 | Natural product | Food & Beverages | 2.09× | ||
| 11 | Le Bon Marché | Shopping | 2.09× | ||
| 12 | Zara | Shopping | 2.03× | ||
| 13 | Parenting | Kids & Family | 1.97× | ||
| 14 | Weddings | Kids & Family | 1.85× | ||
| 15 | Childhood | Kids & Family | 1.79× | ||
| 16 | Kiabi | Fashion & Accessoires | 1.78× | ||
| 17 | H&M | Shopping | 1.73× | ||
| 18 | La Redoute | Shopping | 1.65× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.53× | ||
| 20 | Etam | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Creativity | OPEN | 1.38× | |
| Extroversion | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Need for Security | CONSERVATISM | 0.47× | |
| Risk Appetite | THRILL | 0.57× |
Yves Rocher (company)'s target market in France covers an estimated 6,447,893 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
89.4% of the Yves Rocher (company) audience are female, 10.6% are male, with an average age of 41.0 years.
Yves Rocher (company) fans show strongest brand affinity for Rituals (3.08×), Sephora (2.19×), and Primark (2.18×) over the country average.
Yves Rocher (company) fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~800K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Yves Rocher (company) itself, the audience over-indexes on Sephora (2.19×), Primark (2.18×), La Redoute (1.65×), and H&M (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Yves Rocher (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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