Rascasse Audience Intelligence

Yves Rocher (company) Target Market in Germany

A data profile of the people who buy, follow and care about Yves Rocher (company) in Germany — modelled from more than twelve digital signal sources. Yves Rocher (company) has an estimated audience of 759,375 people in Germany.

#13among Personal care in Germany#1072among Brand in Germany#149in Beauty & Wellness

The average Yves Rocher (company) fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ipekyol, Food and drink, Rituals, with strongest over-indexing on Ipekyol (30.92× the country average).

Demographically, the Yves Rocher (company) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yves Rocher (company) fan in Germany is more female, around 39.4 years old, with strong Individualism tendencies and a notable affinity for Ipekyol.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yves Rocher (company) profile in Germany.

Audience size
759K
in Germany
Gender
87.3%♀
12.7% male
Age
39.4
average years
Country rank
#8277
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yves Rocher (company)

87.3% are female, 12.7% are male, average age 39.4.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Yves Rocher (company) audience in Germany
MetricValue
Female87.3%
Male12.7%
Average age39.4
Estimated audience size759,375
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Yves Rocher (company) audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Yves Rocher (company) audience comes from Germany.

Worldwide audience distribution share by country for Yves Rocher (company)
CountryShare
France34.9%
Italy7.9%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yves Rocher (company) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yves Rocher (company) customers by region in Germany
#RegionReachAffinity×
01Thüringen~20K1.19×
02Sachsen~40K1.15×
03Baden-Württemberg~100K1.08×
04Saarland~10K1.08×
05Hessen~60K1.05×
06Bayern~100K1.04×
07Rheinland-Pfalz~40K1.04×
08Sachsen-Anhalt~20K1.03×
09Bremen~6K1.00×
10Nordrhein-Westfalen~200K0.99×
11Berlin~30K0.98×
12Brandenburg~20K0.98×
13Niedersachsen~70K0.92×
14Mecklenburg-Vorpommern~10K0.86×
15Hamburg~10K0.81×
16Schleswig-Holstein~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Yves Rocher (company), Germany
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yves Rocher (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yves Rocher (company) audience
#·InterestCategoryAffinity×
01Lazada Super MomsTopic53.09×
02IpekyolShopping30.92×
03Rice cookerHome & Garden26.22×
04Birthday GiftsKids & Family7.48×
05Unique GiftsShopping6.26×
06Landscape designBusiness & Career6.02×
07Pomeranian (dog)Pets & Animals5.54×
08RitualsBeauty & Wellness4.97×
09Live eventsMusic & Radio2.72×
10Family and relationshipsKids & Family2.61×
11ClothingFashion & Accessoires2.46×
12DesignHome & Garden2.32×
13Food and drinkFood & Beverages2.31×
14Outdoor recreationSports2.31×
15Sports and outdoorsSports2.27×
16FoodFood & Beverages2.23×
17Arts and musicArts & Culture2.22×
18MusicBusiness & Career2.19×
19ReadingLiterature2.15×
20GermanyTravel & Leisure2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yves Rocher (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yves Rocher (company) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.18×
Urban LifestyleOPEN2.03×
Price SensitivityPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yves Rocher (company) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.47×
Social Media UsageJOY0.59×
SpiritualityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yves Rocher (company)'s target market in Germany?

Yves Rocher (company)'s target market in Germany covers an estimated 759,375 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yves Rocher (company) customers?

87.3% of the Yves Rocher (company) audience are female, 12.7% are male, with an average age of 39.4 years.

03

Which brands do Yves Rocher (company) fans like most?

Yves Rocher (company) fans show strongest brand affinity for Ipekyol (30.92×), Food and drink (2.31×), and Rituals (4.97×) over the country average.

04

Where do Yves Rocher (company) fans live in Germany?

Yves Rocher (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yves Rocher (company) fans also like?

Beyond Yves Rocher (company) itself, the audience over-indexes on Food and drink (2.31×), Rituals (4.97×), Landscape design (6.02×), and Live events (2.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Yves Rocher (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yves Rocher (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →