Yves Rocher (company) Audience in Germany
Yves Rocher (company) has an estimated audience of 744,413 people in Germany. 87.3% are female, 12.7% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ipekyol, Rituals, Food and drink, Landscape design, Live events.
The average Yves Rocher (company) fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ipekyol, Rituals, Food and drink, with strongest over-indexing on Ipekyol (30.92× the country average). Demographically, the Yves Rocher (company) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Yves Rocher (company) fans
| Metric | Value |
|---|---|
| Female | 87.3% |
| Male | 12.7% |
| Average age | 39.4 |
| Estimated audience size | 744,413 |
Audience persona
The typical Yves Rocher (company) fan in Germany is more female, around 39.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ipekyol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,241 | 1.02× |
| Bayern | 126,522 | 1.06× |
| Baden-Württemberg | 112,965 | 1.11× |
| Niedersachsen | 66,607 | 0.92× |
| Hessen | 59,889 | 1.06× |
| Sachsen | 42,170 | 1.16× |
| Rheinland-Pfalz | 38,689 | 1.04× |
| Berlin | 35,328 | 1.06× |
| Brandenburg | 22,883 | 0.99× |
| Thüringen | 21,970 | 1.16× |
| Schleswig-Holstein | 20,884 | 0.78× |
| Sachsen-Anhalt | 19,634 | 1.02× |
| Hamburg | 14,173 | 0.84× |
| Mecklenburg-Vorpommern | 11,934 | 0.84× |
| Saarland | 9,007 | 0.99× |
| Bremen | 6,131 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipekyol | 30.92× | Shopping |
| Rituals | 4.97× | Beauty & Wellness |
| Food and drink | 2.31× | Food & Beverages |
| Landscape design | 6.02× | Business & Career |
| Live events | 2.72× | Music & Radio |
| Clothing | 2.46× | Fashion & Accessoires |
| Sports and outdoors | 2.27× | Sports |
| Rice cooker | 26.22× | Home & Garden |
| Arts and music | 2.22× | Arts & Culture |
| Family and relationships | 2.61× | Kids & Family |
| Unique Gifts | 6.26× | Shopping |
| Music | 2.19× | Business & Career |
| Pomeranian (dog) | 5.54× | Pets & Animals |
| Birthday Gifts | 7.48× | Kids & Family |
| Food | 2.23× | Food & Beverages |
| Outdoor recreation | 2.31× | Sports |
| Design | 2.32× | Home & Garden |
| Lazada Super Moms | 53.09× | |
| Germany | 2.09× | Travel & Leisure |
| Reading | 2.15× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56 |
| Creativity | OPEN | 1.54 |
| Price Sensitivity | PREMIUM | 1.53 |
| Community Orientation | OPEN | 1.52 |
| Family Orientation | CONSERVATISM | 1.5 |
| Tradition | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 35.9% |
| Italy | 8.0% |
| Germany | 4.2% |
See Yves Rocher (company) audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Yves Rocher (company) have in Germany?
Yves Rocher (company) has an estimated audience of 744,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yves Rocher (company) fans?
87.3% of Yves Rocher (company) fans are female, 12.7% are male, with an average age of 39.4 years.
Which brands do Yves Rocher (company) fans like most?
Yves Rocher (company) fans show strongest brand affinity for Ipekyol (30.92×), Rituals (4.97×), and Food and drink (2.31×) over the country average.
Where do Yves Rocher (company) fans live in Germany?
Yves Rocher (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,241), Bayern (reach 126,522), and Baden-Württemberg (reach 112,965). These three regions account for the largest share of the active audience.
What other brands do Yves Rocher (company) fans also like?
Beyond Yves Rocher (company) itself, the audience over-indexes on Rituals (4.97×), Food and drink (2.31×), Landscape design (6.02×), and Live events (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yves Rocher (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.