Hairstyle Audience in France
Hairstyle has an estimated audience of 10,123,623 people in France. 69.9% are female, 30.1% are male, average age 42.8. Top regions: Hauts-de-France, Île-de-France, Grand Est. Top brand affinities: Cosmetics, Woman, Hair products, Women's clothing, Beauty salons.
The average Hairstyle fan in France is 42.8 years old, more female, and lives primarily in Hauts-de-France. The audience is concentrated in Hauts-de-France, Île-de-France, Grand Est. Top brand affinities include Cosmetics, Woman, Hair products, with strongest over-indexing on Cosmetics (1.57× the country average). Demographically, the Hairstyle audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyles
Demographics of Hairstyle fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 42.8 |
| Estimated audience size | 10,123,623 |
Audience persona
The typical Hairstyle fan in France is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Cosmetics.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Hauts-de-France | 2,315,684 | 2.6× |
| Île-de-France | 2,103,495 | 1.16× |
| Grand Est | 1,231,227 | 1.5× |
| Normandy | 863,509 | 1.75× |
| Auvergne-Rhône-Alpes | 849,570 | 0.71× |
| Occitanie | 603,185 | 0.69× |
| Nouvelle-Aquitaine | 595,294 | 0.67× |
| Provence-Alpes-Côte d'Azur | 568,656 | 0.76× |
| Brittany | 452,733 | 0.92× |
| Pays de la Loire | 298,831 | 0.53× |
| Bourgogne-Franche-Comté | 271,926 | 0.66× |
| Centre-Val de Loire | 259,119 | 0.68× |
| Corsica | 18,297 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cosmetics | 1.57× | Beauty & Wellness |
| Woman | 1.65× | Kids & Family |
| Hair products | 1.7× | Beauty & Wellness |
| Women's clothing | 1.55× | Fashion & Accessoires |
| Beauty salons | 1.71× | Beauty & Wellness |
| Dresses | 1.66× | Fashion & Accessoires |
| Hair care | 2.38× | Beauty & Wellness |
| Primark | 1.57× | Shopping |
| Promod | 2.04× | Fashion & Accessoires |
| Skin | 1.72× | Beauty & Wellness |
| Gémo | 1.96× | Fashion & Accessoires |
| Yves Rocher (company) | 1.8× | Beauty & Wellness |
| Bijou (jewellery) | 1.68× | Fashion & Accessoires |
| Ready-to-wear | 1.74× | Fashion & Accessoires |
| Skirt | 1.75× | Fashion & Accessoires |
| Handbags | 1.53× | Fashion & Accessoires |
| Linens | 1.71× | Home & Garden |
| Manicure | 2.28× | Beauty & Wellness |
| Blouse | 1.67× | Fashion & Accessoires |
| Girl | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.21 |
| Price Sensitivity | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Social Media Usage | JOY | 1.01 |
| Extroversion | THRILL | 1.01 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| United Kingdom | 4.9% |
| Japan | 4.9% |
See Hairstyle audiences in other countries
More Hairstyles audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Hairstyle have in France?
Hairstyle has an estimated audience of 10,123,623 people in France, concentrated in Hauts-de-France and Île-de-France.
What is the gender split and age of Hairstyle fans?
69.9% of Hairstyle fans are female, 30.1% are male, with an average age of 42.8 years.
Which brands do Hairstyle fans like most?
Hairstyle fans show strongest brand affinity for Cosmetics (1.57×), Woman (1.65×), and Hair products (1.7×) over the country average.
Where do Hairstyle fans live in France?
Hairstyle fans in France are most concentrated in Hauts-de-France (reach 2,315,684), Île-de-France (reach 2,103,495), and Grand Est (reach 1,231,227). These three regions account for the largest share of the active audience.
What other brands do Hairstyle fans also like?
Beyond Hairstyle itself, the audience over-indexes on Woman (1.65×), Hair products (1.7×), Women's clothing (1.55×), and Beauty salons (1.71×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Hairstyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.