Personal care Audience in Spain
Personal care has an estimated audience of 12,025,783 people in Spain. 68.9% are female, 31.1% are male, average age 45.1. Top regions: Catalonia, Community of Madrid, Extremadura. Top brand affinities: Maquillaje Profesional, Primark, Stradivarius, Natural skin care, Sephora.
The average Personal care fan in Spain is 45.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Extremadura. Top brand affinities include Maquillaje Profesional, Primark, Stradivarius, with strongest over-indexing on Maquillaje Profesional (2.55× the country average). Demographically, the Personal care audience skews more female with an average age of 45.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 45.1 |
| Estimated audience size | 12,025,783 |
Audience persona
The typical Personal care fan in Spain is more female, around 45.1 years old, with strong DIY Mentality tendencies and a notable affinity for Maquillaje Profesional.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 762,315 | 0.35× |
| Community of Madrid | 452,283 | 0.22× |
| Extremadura | 405,960 | 1.57× |
| Region of Murcia | 396,999 | 0.96× |
| Andalusia | 370,173 | 0.16× |
| Castilla-La Mancha | 353,734 | 0.73× |
| Principality of Asturias | 337,443 | 1.19× |
| Aragon | 305,716 | 0.96× |
| Comunidad Valenciana | 305,244 | 0.23× |
| Cantabria | 300,798 | 1.98× |
| Castile and León | 299,650 | 0.57× |
| Canary Islands | 290,411 | 0.48× |
| Navarre | 281,390 | 1.87× |
| Balearic Islands | 247,170 | 0.73× |
| Galicia | 237,878 | 0.42× |
| La Rioja | 235,125 | 4.14× |
| Basque Autonomous Country | 192,822 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maquillaje Profesional | 2.55× | Beauty & Wellness |
| Primark | 1.82× | Shopping |
| Stradivarius | 1.88× | Shopping |
| Natural skin care | 2.36× | Beauty & Wellness |
| Sephora | 1.99× | Shopping |
| Skin care | 1.92× | Beauty & Wellness |
| Anti-aging cream | 2.23× | Beauty & Wellness |
| Oysho | 1.96× | Fashion & Accessoires |
| Organic product | 2.19× | Food & Beverages |
| Hygiene | 2.41× | Beauty & Wellness |
| Well-being | 1.55× | Health |
| Hair care | 1.84× | Beauty & Wellness |
| Self-esteem | 1.8× | Health |
| H&M | 1.53× | Shopping |
| Deco | 1.54× | Home & Garden |
| Makeup Tutorials | 2.55× | Beauty & Wellness |
| Healthy diet | 1.51× | Health |
| Manicure | 1.9× | Beauty & Wellness |
| Moda Feminina | 1.64× | Fashion & Accessoires |
| Children's clothing | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.2 |
| Design Affinity | PREMIUM | 1.13 |
| Mindfulness | BALANCE | 1.07 |
| Creativity | OPEN | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Personal care have in Spain?
Personal care has an estimated audience of 12,025,783 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Personal care fans?
68.9% of Personal care fans are female, 31.1% are male, with an average age of 45.1 years.
Which brands do Personal care fans like most?
Personal care fans show strongest brand affinity for Maquillaje Profesional (2.55×), Primark (1.82×), and Stradivarius (1.88×) over the country average.
Where do Personal care fans live in Spain?
Personal care fans in Spain are most concentrated in Catalonia (reach 762,315), Community of Madrid (reach 452,283), and Extremadura (reach 405,960). These three regions account for the largest share of the active audience.
What other brands do Personal care fans also like?
Beyond Personal care itself, the audience over-indexes on Primark (1.82×), Stradivarius (1.88×), Natural skin care (2.36×), and Sephora (1.99×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.