A data profile of the people who buy, follow and care about Personal care in Spain — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 12,025,783 people in Spain.
The average Personal care fan in Spain is 45.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Maquillaje Profesional, Primark, Stradivarius, with strongest over-indexing on Maquillaje Profesional (2.55× the country average).
Demographically, the Personal care audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Personal care fan in Spain is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Maquillaje Profesional.
The key figures that characterise the Personal care profile in Spain.
68.9% are female, 31.1% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 45.1 |
| Estimated audience size | 12,025,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Personal care audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~100K | 1.34× | |
| 02 | Cantabria | ~200K | 1.11× | |
| 03 | Navarre | ~200K | 1.09× | |
| 04 | Extremadura | ~300K | 1.06× | |
| 05 | Principality of Asturias | ~300K | 1.02× | |
| 06 | Region of Murcia | ~400K | 1.00× | |
| 07 | Aragon | ~300K | 1.00× | |
| 08 | Castilla-La Mancha | ~500K | 0.97× | |
| 09 | Balearic Islands | ~300K | 0.97× | |
| 10 | Castile and León | ~500K | 0.95× | |
| 11 | Canary Islands | ~600K | 0.94× | |
| 12 | Galicia | ~500K | 0.94× | |
| 13 | Basque Autonomous Country | ~400K | 0.94× | |
| 14 | Comunidad Valenciana | ~1M | 0.91× | |
| 15 | Andalusia | ~2M | 0.90× | |
| 16 | Community of Madrid | ~1.5M | 0.85× | |
| 17 | Catalonia | ~2M | 0.83× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maquillaje Profesional | Beauty & Wellness | 2.55× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.55× | ||
| 03 | Hygiene | Beauty & Wellness | 2.41× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.36× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 2.23× | ||
| 06 | Organic product | Food & Beverages | 2.19× | ||
| 07 | Sephora | Shopping | 1.99× | ||
| 08 | Oysho | Fashion & Accessoires | 1.96× | ||
| 09 | Skin care | Beauty & Wellness | 1.92× | ||
| 10 | Manicure | Beauty & Wellness | 1.90× | ||
| 11 | Stradivarius | Shopping | 1.88× | ||
| 12 | Hair care | Beauty & Wellness | 1.84× | ||
| 13 | Primark | Shopping | 1.82× | ||
| 14 | Self-esteem | Health | 1.80× | ||
| 15 | Natural product | Food & Beverages | 1.69× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.64× | ||
| 18 | Well-being | Health | 1.55× | ||
| 19 | Deco | Home & Garden | 1.54× | ||
| 20 | Healthy diet | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.24× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.81× |
Personal care has an estimated audience of 12,025,783 people in Spain, concentrated in Andalusia and Catalonia.
68.9% of Personal care fans are female, 31.1% are male, with an average age of 45.1 years.
Personal care fans show strongest brand affinity for Maquillaje Profesional (2.55×), Primark (1.82×), and Stradivarius (1.88×) over the country average.
Personal care fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Primark (1.82×), Stradivarius (1.88×), Natural skin care (2.36×), and Skin care (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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