A data profile of the people who buy, follow and care about Sephora in Spain — modelled from more than twelve digital signal sources. Sephora has an estimated audience of 6,102,953 people in Spain.
The average Sephora fan in Spain is 41.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Natural skin care, Stradivarius, women'secret, with strongest over-indexing on Natural skin care (3.57× the country average).
Demographically, the Sephora audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sephora fan in Spain is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Sephora profile in Spain.
84.9% are female, 15.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 41.5 |
| Estimated audience size | 6,102,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Sephora audience comes from Spain.
| Country | Share |
|---|---|
| United States | 32.5% |
| France | 6.1% |
| Italy | 6.0% |
Where the Sephora audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 1.79× | |
| 02 | Comunidad Valenciana | ~900K | 1.29× | |
| 03 | Community of Madrid | ~1.5M | 1.27× | |
| 04 | Balearic Islands | ~200K | 1.27× | |
| 05 | Andalusia | ~1.5M | 1.22× | |
| 06 | Region of Murcia | ~200K | 1.12× | |
| 07 | Aragon | ~200K | 0.94× | |
| 08 | Basque Autonomous Country | ~200K | 0.92× | |
| 09 | Galicia | ~300K | 0.88× | |
| 10 | Castilla-La Mancha | ~200K | 0.84× | |
| 11 | Cantabria | ~70K | 0.84× | |
| 12 | Castile and León | ~200K | 0.80× | |
| 13 | Extremadura | ~100K | 0.80× | |
| 14 | Principality of Asturias | ~100K | 0.79× | |
| 15 | La Rioja | ~30K | 0.77× | |
| 16 | Navarre | ~60K | 0.75× | |
| 17 | Canary Islands | ~200K | 0.73× |
The strongest cross-interests of the Sephora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 3.57× | ||
| 02 | Personal stylist | Fashion & Accessoires | 2.95× | ||
| 03 | women'secret | Fashion & Accessoires | 2.92× | ||
| 04 | Organic product | Food & Beverages | 2.85× | ||
| 05 | Stradivarius | Shopping | 2.64× | ||
| 06 | Bershka | Shopping | 2.63× | ||
| 07 | Natural product | Food & Beverages | 2.59× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 2.56× | ||
| 09 | Oysho | Fashion & Accessoires | 2.52× | ||
| 10 | Maquillaje Profesional | Beauty & Wellness | 2.47× | ||
| 11 | Skin care | Beauty & Wellness | 2.38× | ||
| 12 | H&M | Shopping | 2.35× | ||
| 13 | Primark | Shopping | 2.19× | ||
| 14 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 15 | Weddings | Kids & Family | 1.77× | ||
| 16 | Barcelona | Travel & Leisure | 1.68× | ||
| 17 | Fragrances | Beauty & Wellness | 1.65× | ||
| 18 | Personal care | Health | 1.63× | ||
| 19 | Fashion design | Business & Career | 1.58× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.42× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.26× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Career Orientation | POWER | 0.58× |
Sephora's target market in Spain covers an estimated 6,102,953 people, concentrated in Catalonia and Andalusia.
84.9% of the Sephora audience are female, 15.1% are male, with an average age of 41.5 years.
Sephora fans show strongest brand affinity for Natural skin care (3.57×), Stradivarius (2.64×), and women'secret (2.92×) over the country average.
Sephora fans in Spain are most concentrated in Catalonia (reach ~2M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sephora itself, the audience over-indexes on Stradivarius (2.64×), women'secret (2.92×), Primark (2.19×), and Natural product (2.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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