Sephora Audience in Spain
Sephora has an estimated audience of 6,116,958 people in Spain. 84.9% are female, 15.1% are male, average age 41.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Natural skin care, Stradivarius, Primark, H&M, women'secret.
The average Sephora fan in Spain is 41.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Natural skin care, Stradivarius, Primark, with strongest over-indexing on Natural skin care (3.57× the country average). Demographically, the Sephora audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Drugstore
Demographics of Sephora fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 41.5 |
| Estimated audience size | 6,116,958 |
Audience persona
The typical Sephora fan in Spain is more female, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural skin care.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,288,940 | 1.79× |
| Andalusia | 1,698,549 | 1.22× |
| Community of Madrid | 1,506,627 | 1.27× |
| Comunidad Valenciana | 1,022,855 | 1.29× |
| Galicia | 291,893 | 0.88× |
| Region of Murcia | 271,799 | 1.12× |
| Canary Islands | 255,060 | 0.72× |
| Balearic Islands | 251,712 | 1.27× |
| Castile and León | 245,754 | 0.8× |
| Basque Autonomous Country | 242,333 | 0.92× |
| Castilla-La Mancha | 241,291 | 0.84× |
| Aragon | 175,165 | 0.94× |
| Principality of Asturias | 130,684 | 0.79× |
| Extremadura | 121,734 | 0.8× |
| Cantabria | 74,474 | 0.84× |
| Navarre | 65,903 | 0.74× |
| La Rioja | 35,052 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural skin care | 3.57× | Beauty & Wellness |
| Stradivarius | 2.64× | Shopping |
| Primark | 2.19× | Shopping |
| H&M | 2.35× | Shopping |
| women'secret | 2.92× | Fashion & Accessoires |
| Natural product | 2.59× | Food & Beverages |
| Organic product | 2.85× | Food & Beverages |
| Oysho | 2.52× | Fashion & Accessoires |
| Skin care | 2.38× | Beauty & Wellness |
| Barcelona | 1.68× | Travel & Leisure |
| Maquillaje Profesional | 2.47× | Beauty & Wellness |
| Beauty salons | 1.8× | Beauty & Wellness |
| Anti-aging cream | 2.56× | Beauty & Wellness |
| Euphoria | 1.55× | Movies & TV |
| Bershka | 2.63× | Shopping |
| Personal care | 1.63× | Health |
| Personal stylist | 2.95× | Fashion & Accessoires |
| Revista HOLA | 2.07× | News |
| Real Oviedo | 1.81× | Sports |
| Fragrances | 1.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.19 |
| Design Affinity | PREMIUM | 1.18 |
| Mindfulness | BALANCE | 1.08 |
| Creativity | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.07 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| France | 6.2% |
| Italy | 6.1% |
See Sephora audiences in other countries
More Drugstore audiences in Spain
- Notino (924,441)
- Rossmann (807,811)
- Müller (German trade company) (419,017)
- Matas (drug store) (76,856)
- Walgreens (54,768)
Frequently asked questions
How many fans does Sephora have in Spain?
Sephora has an estimated audience of 6,116,958 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Sephora fans?
84.9% of Sephora fans are female, 15.1% are male, with an average age of 41.5 years.
Which brands do Sephora fans like most?
Sephora fans show strongest brand affinity for Natural skin care (3.57×), Stradivarius (2.64×), and Primark (2.19×) over the country average.
Where do Sephora fans live in Spain?
Sephora fans in Spain are most concentrated in Catalonia (reach 2,288,940), Andalusia (reach 1,698,549), and Community of Madrid (reach 1,506,627). These three regions account for the largest share of the active audience.
What other brands do Sephora fans also like?
Beyond Sephora itself, the audience over-indexes on Stradivarius (2.64×), Primark (2.19×), H&M (2.35×), and women'secret (2.92×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sephora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.