Personal care Audience in Italy
Personal care has an estimated audience of 18,188,230 people in Italy. 65.9% are female, 34.1% are male, average age 43.5. Top regions: Lombardy, Emilia-Romagna, Campania. Top brand affinities: Message in a Bottle (film), Nail art, Nail polish, Zadar, Skin care.
The average Personal care fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Campania. Top brand affinities include Message in a Bottle (film), Nail art, Nail polish, with strongest over-indexing on Message in a Bottle (film) (1.51× the country average). Demographically, the Personal care audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.5 |
| Estimated audience size | 18,188,230 |
Audience persona
The typical Personal care fan in Italy is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,908,142 | 0.91× |
| Emilia-Romagna | 1,137,865 | 0.77× |
| Campania | 1,095,291 | 0.54× |
| Veneto | 1,025,689 | 0.71× |
| Lazio | 984,836 | 0.44× |
| Sicilia | 824,515 | 0.52× |
| Calabria | 738,162 | 1.33× |
| Puglia | 732,488 | 0.58× |
| Piedmont | 653,171 | 0.49× |
| Umbria | 642,297 | 2.18× |
| Tuscany | 623,001 | 0.52× |
| Abruzzo | 592,781 | 1.48× |
| Sardinia | 581,275 | 1.14× |
| Liguria | 568,695 | 1.11× |
| Friuli-Venezia Giulia | 535,875 | 1.56× |
| Marche | 534,542 | 1.18× |
| Trentino-Alto Adige/Südtirol | 531,963 | 1.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.51× | Movies & TV |
| Nail art | 2.15× | Beauty & Wellness |
| Nail polish | 2.28× | Beauty & Wellness |
| Zadar | 1.73× | Travel & Leisure |
| Skin care | 1.81× | Beauty & Wellness |
| Manicure | 2.11× | Beauty & Wellness |
| Hair care | 1.76× | Beauty & Wellness |
| Pedicure | 2.16× | Beauty & Wellness |
| Primark | 1.75× | Shopping |
| Nail salon | 2.32× | Beauty & Wellness |
| Skirt | 1.76× | Fashion & Accessoires |
| Natural skin care | 2.19× | Beauty & Wellness |
| Artificial nails | 2.05× | Beauty & Wellness |
| Natural product | 1.76× | Food & Beverages |
| Anti-aging cream | 1.99× | Beauty & Wellness |
| Eyelash | 1.98× | Beauty & Wellness |
| TEZENIS | 1.91× | Fashion & Accessoires |
| Eyebrow | 2.04× | Beauty & Wellness |
| H&M | 1.61× | Shopping |
| Children's clothing | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Price Sensitivity | PREMIUM | 1.08 |
| Creativity | OPEN | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Pet Ownership | JOY | 1.04 |
| Social Media Usage | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Personal care have in Italy?
Personal care has an estimated audience of 18,188,230 people in Italy, concentrated in Lombardy and Emilia-Romagna.
What is the gender split and age of Personal care fans?
65.9% of Personal care fans are female, 34.1% are male, with an average age of 43.5 years.
Which brands do Personal care fans like most?
Personal care fans show strongest brand affinity for Message in a Bottle (film) (1.51×), Nail art (2.15×), and Nail polish (2.28×) over the country average.
Where do Personal care fans live in Italy?
Personal care fans in Italy are most concentrated in Lombardy (reach 2,908,142), Emilia-Romagna (reach 1,137,865), and Campania (reach 1,095,291). These three regions account for the largest share of the active audience.
What other brands do Personal care fans also like?
Beyond Personal care itself, the audience over-indexes on Nail art (2.15×), Nail polish (2.28×), Zadar (1.73×), and Skin care (1.81×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.