A data profile of the people who buy, follow and care about Personal care in Italy — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 18,188,230 people in Italy.
The average Personal care fan in Italy is 43.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Nail art, Nail polish, with strongest over-indexing on Message in a Bottle (film) (1.51× the country average).
Demographically, the Personal care audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Personal care fan in Italy is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Personal care profile in Italy.
65.9% are female, 34.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.5 |
| Estimated audience size | 18,188,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Personal care audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~300K | 1.13× | |
| 02 | Trentino-Alto Adige/Südtirol | ~400K | 1.06× | |
| 03 | Friuli-Venezia Giulia | ~400K | 1.06× | |
| 04 | Abruzzo | ~400K | 1.05× | |
| 05 | Calabria | ~600K | 1.03× | |
| 06 | Marche | ~500K | 1.02× | |
| 07 | Sardinia | ~500K | 1.01× | |
| 08 | Liguria | ~500K | 1.01× | |
| 09 | Lombardy | ~3M | 0.96× | |
| 10 | Puglia | ~1M | 0.96× | |
| 11 | Sicilia | ~1.5M | 0.95× | |
| 12 | Emilia-Romagna | ~1.5M | 0.95× | |
| 13 | Veneto | ~1.5M | 0.95× | |
| 14 | Piedmont | ~1.5M | 0.94× | |
| 15 | Tuscany | ~1M | 0.94× | |
| 16 | Campania | ~2M | 0.93× | |
| 17 | Lazio | ~2M | 0.90× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail salon | Beauty & Wellness | 2.32× | ||
| 02 | Nail polish | Beauty & Wellness | 2.28× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.19× | ||
| 04 | Pedicure | Beauty & Wellness | 2.16× | ||
| 05 | Nail art | Beauty & Wellness | 2.15× | ||
| 06 | Manicure | Beauty & Wellness | 2.11× | ||
| 07 | Artificial nails | Beauty & Wellness | 2.05× | ||
| 08 | Eyebrow | Beauty & Wellness | 2.04× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.99× | ||
| 10 | Eyelash | Beauty & Wellness | 1.98× | ||
| 11 | TEZENIS | Fashion & Accessoires | 1.91× | ||
| 12 | Skin care | Beauty & Wellness | 1.81× | ||
| 13 | Hair care | Beauty & Wellness | 1.76× | ||
| 14 | Skirt | Fashion & Accessoires | 1.76× | ||
| 15 | Natural product | Food & Beverages | 1.76× | ||
| 16 | Primark | Shopping | 1.75× | ||
| 17 | Zadar | Travel & Leisure | 1.73× | ||
| 18 | H&M | Shopping | 1.61× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 20 | Message in a Bottle (film) | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.21× | |
| Extroversion | THRILL | 1.14× | |
| Pet Ownership | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Need for Security | CONSERVATISM | 0.70× |
Personal care has an estimated audience of 18,188,230 people in Italy, concentrated in Lombardy and Lazio.
65.9% of Personal care fans are female, 34.1% are male, with an average age of 43.5 years.
Personal care fans show strongest brand affinity for Message in a Bottle (film) (1.51×), Nail art (2.15×), and Nail polish (2.28×) over the country average.
Personal care fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Nail art (2.15×), Nail polish (2.28×), Zadar (1.73×), and Skin care (1.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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