Personal care Audience in France

Personal care has an estimated audience of 8,313,377 people in France. 69.2% are female, 30.8% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: France, Natural product, Sephora, Stradivarius, Primark.

The average Personal care fan in France is 43.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include France, Natural product, Sephora, with strongest over-indexing on France (1.63× the country average). Demographically, the Personal care audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Personal care fans

Demographic split for Personal care audience in France
MetricValue
Female69.2%
Male30.8%
Average age43.0
Estimated audience size8,313,377

Audience persona

The typical Personal care fan in France is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for France.

Top regions in France

Top regions ranked by reach for Personal care in France
RegionReachAffinity
Île-de-France1,603,8551.08×
Auvergne-Rhône-Alpes900,8240.92×
Occitanie713,3970.99×
Nouvelle-Aquitaine645,6860.88×
Provence-Alpes-Côte d'Azur590,9330.96×
Hauts-de-France555,3230.76×
Grand Est524,9070.78×
Normandy465,3431.15×
Pays de la Loire458,6400.99×
Brittany428,5401.06×
Centre-Val de Loire393,9381.26×
Bourgogne-Franche-Comté393,2031.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal care audience
BrandAffinityCategory
France1.63×Travel & Leisure
Natural product3.02×Food & Beverages
Sephora2.18×Shopping
Stradivarius3.13×Shopping
Primark1.84×Shopping
Decoration2.49×Home & Garden
Hygiene2.26×Beauty & Wellness
Natural skin care2.87×Beauty & Wellness
Skin care2.33×Beauty & Wellness
La Redoute1.6×Shopping
Rituals2.28×Beauty & Wellness
H&M1.64×Shopping
Spas1.52×Beauty & Wellness
Organic product2.41×Food & Beverages
Zara2.22×Shopping
Promod2.12×Fashion & Accessoires
Nocibé2.33×Beauty & Wellness
Maisons du Monde2.16×Home & Garden
Makeup Tutorials2.81×Beauty & Wellness
Home Interior Design2.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal care audience
TraitClusterScore
PatriotismCONSERVATISM2.21
MindfulnessBALANCE1.76
Design AffinityPREMIUM1.42
ExtroversionTHRILL1.38
Quality AwarenessPREMIUM1.32
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Personal care
CountryShare
United States14.9%
Brazil6.8%
Italy5.5%

See Personal care audiences in other countries

More Health audiences in France

Frequently asked questions

How many fans does Personal care have in France?

Personal care has an estimated audience of 8,313,377 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

What is the gender split and age of Personal care fans?

69.2% of Personal care fans are female, 30.8% are male, with an average age of 43.0 years.

Which brands do Personal care fans like most?

Personal care fans show strongest brand affinity for France (1.63×), Natural product (3.02×), and Sephora (2.18×) over the country average.

Where do Personal care fans live in France?

Personal care fans in France are most concentrated in Île-de-France (reach 1,603,855), Auvergne-Rhône-Alpes (reach 900,824), and Occitanie (reach 713,397). These three regions account for the largest share of the active audience.

What other brands do Personal care fans also like?

Beyond Personal care itself, the audience over-indexes on Natural product (3.02×), Sephora (2.18×), Stradivarius (3.13×), and Primark (1.84×) compared to the France average.

How to read this data

Audience size is the estimated number of people in France who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.