Personal care Audience in France
Personal care has an estimated audience of 8,313,377 people in France. 69.2% are female, 30.8% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: France, Natural product, Sephora, Stradivarius, Primark.
The average Personal care fan in France is 43.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include France, Natural product, Sephora, with strongest over-indexing on France (1.63× the country average). Demographically, the Personal care audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Personal care fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.0 |
| Estimated audience size | 8,313,377 |
Audience persona
The typical Personal care fan in France is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for France.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,603,855 | 1.08× |
| Auvergne-Rhône-Alpes | 900,824 | 0.92× |
| Occitanie | 713,397 | 0.99× |
| Nouvelle-Aquitaine | 645,686 | 0.88× |
| Provence-Alpes-Côte d'Azur | 590,933 | 0.96× |
| Hauts-de-France | 555,323 | 0.76× |
| Grand Est | 524,907 | 0.78× |
| Normandy | 465,343 | 1.15× |
| Pays de la Loire | 458,640 | 0.99× |
| Brittany | 428,540 | 1.06× |
| Centre-Val de Loire | 393,938 | 1.26× |
| Bourgogne-Franche-Comté | 393,203 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France | 1.63× | Travel & Leisure |
| Natural product | 3.02× | Food & Beverages |
| Sephora | 2.18× | Shopping |
| Stradivarius | 3.13× | Shopping |
| Primark | 1.84× | Shopping |
| Decoration | 2.49× | Home & Garden |
| Hygiene | 2.26× | Beauty & Wellness |
| Natural skin care | 2.87× | Beauty & Wellness |
| Skin care | 2.33× | Beauty & Wellness |
| La Redoute | 1.6× | Shopping |
| Rituals | 2.28× | Beauty & Wellness |
| H&M | 1.64× | Shopping |
| Spas | 1.52× | Beauty & Wellness |
| Organic product | 2.41× | Food & Beverages |
| Zara | 2.22× | Shopping |
| Promod | 2.12× | Fashion & Accessoires |
| Nocibé | 2.33× | Beauty & Wellness |
| Maisons du Monde | 2.16× | Home & Garden |
| Makeup Tutorials | 2.81× | Beauty & Wellness |
| Home Interior Design | 2.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.21 |
| Mindfulness | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.38 |
| Quality Awareness | PREMIUM | 1.32 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
See Personal care audiences in other countries
More Health audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Personal care have in France?
Personal care has an estimated audience of 8,313,377 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Personal care fans?
69.2% of Personal care fans are female, 30.8% are male, with an average age of 43.0 years.
Which brands do Personal care fans like most?
Personal care fans show strongest brand affinity for France (1.63×), Natural product (3.02×), and Sephora (2.18×) over the country average.
Where do Personal care fans live in France?
Personal care fans in France are most concentrated in Île-de-France (reach 1,603,855), Auvergne-Rhône-Alpes (reach 900,824), and Occitanie (reach 713,397). These three regions account for the largest share of the active audience.
What other brands do Personal care fans also like?
Beyond Personal care itself, the audience over-indexes on Natural product (3.02×), Sephora (2.18×), Stradivarius (3.13×), and Primark (1.84×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.