Rascasse Audience Intelligence

Photographer Audience in Germany

A data profile of the people who buy, follow and care about Photographer in Germany — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 6,949,246 people in Germany.

#403among Topic in Germany#39in Technology & Electronics

The average Photographer fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Digital photography, with strongest over-indexing on Nature (3.17× the country average).

Demographically, the Photographer audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Photographer fan in Germany is balanced, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photographer profile in Germany.

Audience size
6.9M
in Germany
Gender
54.7%♀
45.3% male
Age
38.2
average years
Country rank
#657
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photographer fans

54.7% are female, 45.3% are male, average age 38.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Photographer audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age38.2
Estimated audience size6,949,246
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Photographer audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Photographer audience comes from Germany.

Worldwide audience distribution share by country for Photographer
CountryShare
United States20.0%
Japan5.4%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photographer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photographer fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K1.23×
02Sachsen~400K1.17×
03Brandenburg~200K1.16×
04Berlin~300K1.10×
05Sachsen-Anhalt~200K1.10×
06Bayern~1M1.05×
07Baden-Württemberg~1M1.04×
08Hessen~500K1.03×
09Bremen~60K1.00×
10Niedersachsen~700K0.97×
11Thüringen~200K0.96×
12Schleswig-Holstein~200K0.94×
13Hamburg~100K0.92×
14Rheinland-Pfalz~300K0.86×
15Nordrhein-Westfalen~1.5M0.83×
16Saarland~60K0.74×
Fig. 06

Affinity by region

Affinity by region — Photographer, Germany
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photographer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photographer audience
#·InterestCategoryAffinity×
01Video editingTechnology & Electronics5.52×
02HomeschoolingPolitics & Society3.78×
03Tour de FranceSports3.74×
04PandoraFashion & Accessoires3.72×
05Digital photographyBusiness & Career3.48×
06NatureHome & Garden3.17×
07NintendoGames3.03×
08VolunteeringPolitics & Society2.73×
09VacationsTravel & Leisure2.61×
10Fine-art photographyTechnology & Electronics2.40×
11FressnapfShopping2.21×
12FamilyKids & Family2.10×
13LivemusicMusic & Radio2.08×
14German languagePolitics & Society2.03×
15Modern artArts & Culture1.94×
16EmailTechnology & Electronics1.85×
17RyanairTravel & Leisure1.64×
18TagesschauMovies & TV1.59×
19GermanyTravel & Leisure1.56×
20Luxury goodsFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photographer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photographer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.65×
SustainabilityBALANCE1.58×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photographer audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Social Media UsageJOY0.98×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photographer have in Germany?

Photographer has an estimated audience of 6,949,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Photographer fans?

54.7% of Photographer fans are female, 45.3% are male, with an average age of 38.2 years.

03

Which brands do Photographer fans like most?

Photographer fans show strongest brand affinity for Nature (3.17×), Family (2.1×), and Digital photography (3.48×) over the country average.

04

Where do Photographer fans live in Germany?

Photographer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Photographer fans also like?

Beyond Photographer itself, the audience over-indexes on Family (2.1×), Digital photography (3.48×), Germany (1.56×), and Vacations (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Photographer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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