Wildlife Audience in France
Wildlife has an estimated audience of 9,704,849 people in France. 55.5% are female, 44.5% are male, average age 44.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Wildlife photography, Google News, TikTok, Fine-art photography, Kitchen garden.
The average Wildlife fan in France is 44.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Wildlife photography, Google News, TikTok, with strongest over-indexing on Wildlife photography (5.37× the country average). Demographically, the Wildlife audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wildlife fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.4 |
| Estimated audience size | 9,704,849 |
Audience persona
The typical Wildlife fan in France is more female, around 44.4 years old, with strong Mindfulness tendencies and a notable affinity for Wildlife photography.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,030,560 | 1.17× |
| Auvergne-Rhône-Alpes | 1,190,719 | 1.04× |
| Hauts-de-France | 999,894 | 1.17× |
| Occitanie | 937,151 | 1.12× |
| Nouvelle-Aquitaine | 933,904 | 1.09× |
| Grand Est | 848,128 | 1.08× |
| Provence-Alpes-Côte d'Azur | 722,624 | 1× |
| Pays de la Loire | 528,258 | 0.98× |
| Brittany | 457,692 | 0.97× |
| Normandy | 429,303 | 0.91× |
| Centre-Val de Loire | 351,989 | 0.96× |
| Bourgogne-Franche-Comté | 326,292 | 0.83× |
| Corsica | 32,434 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wildlife photography | 5.37× | Technology & Electronics |
| Google News | 2.3× | News |
| TikTok | 1.82× | Internet & Social Media |
| Fine-art photography | 4.24× | Technology & Electronics |
| Kitchen garden | 5.06× | Home & Garden |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Crédit Mutuel | 2.25× | Business & Career |
| Travel photography | 3.1× | Technology & Electronics |
| Anthropology | 2.5× | Business & Career |
| Real property | 1.96× | Home & Garden |
| Recreation | 1.87× | Travel & Leisure |
| Orange | 1.79× | Technology & Electronics |
| Google Photos | 3.84× | Technology & Electronics |
| Happiness | 1.67× | Health |
| Free Mobile | 2.03× | Technology & Electronics |
| Dogs | 1.58× | Pets & Animals |
| Summer vacation | 3.28× | Travel & Leisure |
| Conforama | 1.64× | Home & Garden |
| Volunteering | 2.47× | Politics & Society |
| Spas | 1.52× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.75 |
| Travelling | THRILL | 1.66 |
| Pet Ownership | JOY | 1.52 |
| Extroversion | THRILL | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 6.8% |
| India | 4.6% |
See Wildlife audiences in other countries
More Travel & Leisure audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Wildlife have in France?
Wildlife has an estimated audience of 9,704,849 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Wildlife fans?
55.5% of Wildlife fans are female, 44.5% are male, with an average age of 44.4 years.
Which brands do Wildlife fans like most?
Wildlife fans show strongest brand affinity for Wildlife photography (5.37×), Google News (2.3×), and TikTok (1.82×) over the country average.
Where do Wildlife fans live in France?
Wildlife fans in France are most concentrated in Île-de-France (reach 2,030,560), Auvergne-Rhône-Alpes (reach 1,190,719), and Hauts-de-France (reach 999,894). These three regions account for the largest share of the active audience.
What other brands do Wildlife fans also like?
Beyond Wildlife itself, the audience over-indexes on Google News (2.3×), TikTok (1.82×), Fine-art photography (4.24×), and Kitchen garden (5.06×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Wildlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.