A data profile of the people who buy, follow and care about Fishing in United Kingdom — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 6,985,939 people in United Kingdom.
The average Fishing fan in United Kingdom is 46.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Toolstation, Autotrader, Fish, with strongest over-indexing on Toolstation (1.8× the country average).
Demographically, the Fishing audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Fishing fan in United Kingdom is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Toolstation.
The key figures that characterise the Fishing profile in United Kingdom.
46.0% are female, 54.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 46.3 |
| Estimated audience size | 6,985,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Fishing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.47× | |
| 02 | Scotland | ~900K | 1.46× | |
| 03 | South West | ~600K | 1.01× | |
| 04 | North West | ~700K | 1.00× | |
| 05 | Northern Ireland | ~200K | 0.97× | |
| 06 | East Midlands | ~500K | 0.94× | |
| 07 | East of England | ~600K | 0.91× | |
| 08 | South East | ~800K | 0.90× | |
| 09 | England | ~5M | 0.89× | |
| 10 | Greater London | ~700K | 0.75× | |
| 11 | North East | ~200K | 0.69× | |
| 12 | Yorkshire and the Humber | ~400K | 0.66× | |
| 13 | West Midlands | ~200K | 0.58× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 3.24× | ||
| 02 | Spearfishing | Sports | 2.85× | ||
| 03 | Fishing rod | Sports | 2.83× | ||
| 04 | Fishing line | Sports | 2.76× | ||
| 05 | Fishing tackle | Sports | 2.74× | ||
| 06 | Camping and Caravanning Club | Travel & Leisure | 2.71× | ||
| 07 | Turkey hunting | Sports | 2.53× | ||
| 08 | Trophy hunting | Sports | 2.35× | ||
| 09 | Boating | Travel & Leisure | 1.92× | ||
| 10 | Drill | Home & Garden | 1.81× | ||
| 11 | Toolstation | Home & Garden | 1.80× | ||
| 12 | Motorhome | Cars & Mobility | 1.73× | ||
| 13 | Autotrader | Cars & Mobility | 1.70× | ||
| 14 | Hand tool | Home & Garden | 1.61× | ||
| 15 | Mountain Warehouse | Fashion & Accessoires | 1.60× | ||
| 16 | Sustainable energy | Home & Garden | 1.59× | ||
| 17 | Fish | Pets & Animals | 1.57× | ||
| 18 | Engine | Cars & Mobility | 1.53× | ||
| 19 | Sporting Life (British newspaper) | Sports | 1.52× | ||
| 20 | Home decorating ideas | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.43× | |
| DIY Mentality | THRILL | 1.25× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.95× |
Fishing has an estimated audience of 6,985,939 people in United Kingdom, concentrated in England and Scotland.
46.0% of Fishing fans are female, 54.0% are male, with an average age of 46.3 years.
Fishing fans show strongest brand affinity for Toolstation (1.8×), Autotrader (1.7×), and Fish (1.57×) over the country average.
Fishing fans in United Kingdom are most concentrated in England (reach ~5M), Scotland (reach ~900K), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Autotrader (1.7×), Fish (1.57×), Wild fisheries (3.24×), and Boating (1.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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