A data profile of the people who buy, follow and care about Fishing in India — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 5,086,819 people in India.
The average Fishing fan in India is 33.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Wild fisheries, Spearfishing, Bhojpuri language, with strongest over-indexing on Wild fisheries (6.13× the country average).
Demographically, the Fishing audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fishing fan in India is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Wild fisheries.
The key figures that characterise the Fishing profile in India.
17.9% are female, 82.1% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 33.7 |
| Estimated audience size | 5,086,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Fishing audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~10K | 2.03× | |
| 02 | Tamil Nadu | ~200K | 1.40× | |
| 03 | Karnataka | ~200K | 1.39× | |
| 04 | Telangana | ~100K | 1.34× | |
| 05 | Kerala | ~100K | 1.27× | |
| 06 | Manipur | ~8K | 1.25× | |
| 07 | Jharkhand | ~50K | 1.16× | |
| 08 | West Bengal | ~200K | 1.15× | |
| 09 | Andhra Pradesh | ~70K | 1.15× | |
| 10 | Assam | ~60K | 1.14× | |
| 11 | Nagaland | ~4K | 1.10× | |
| 12 | Tripura | ~7K | 1.07× | |
| 13 | Arunachal Pradesh | ~3K | 1.05× | |
| 14 | Odisha | ~60K | 1.04× | |
| 15 | Meghalaya | ~5K | 1.03× | |
| 16 | Maharashtra | ~200K | 0.95× | |
| 17 | Bihar | ~90K | 0.92× | |
| 18 | Mizoram | ~3K | 0.90× | |
| 19 | Chhattisgarh | ~30K | 0.86× | |
| 20 | Sikkim | ~2K | 0.84× | |
| 21 | Uttarakhand | ~20K | 0.77× | |
| 22 | Uttar Pradesh | ~200K | 0.74× | |
| 23 | Madhya Pradesh | ~70K | 0.74× | |
| 24 | Gujarat | ~100K | 0.69× | |
| 25 | Punjab (region) | ~50K | 0.68× | |
| 26 | Jammu and Kashmir | ~10K | 0.64× | |
| 27 | Haryana | ~40K | 0.61× | |
| 28 | Himachal Pradesh | ~10K | 0.60× | |
| 29 | Rajasthan | ~70K | 0.57× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 6.13× | ||
| 02 | Fishing techniques | Sports | 5.69× | ||
| 03 | Spearfishing | Sports | 5.53× | ||
| 04 | Commercial fishing | Business & Career | 3.00× | ||
| 05 | Fishing rod | Sports | 2.69× | ||
| 06 | Snake | Pets & Animals | 2.45× | ||
| 07 | Obituary | Literature | 2.02× | ||
| 08 | Home video | Movies & TV | 1.92× | ||
| 09 | Insect | Pets & Animals | 1.85× | ||
| 10 | Finger food | Food & Beverages | 1.84× | ||
| 11 | Bangladesh national cricket team | Sports | 1.83× | ||
| 12 | Pilgrim | Fashion & Accessoires | 1.77× | ||
| 13 | Fish | Pets & Animals | 1.67× | ||
| 14 | Manorama Online | News | 1.63× | ||
| 15 | Mathrubhumi | News | 1.58× | ||
| 16 | Bhojpuri language | Politics & Society | 1.55× | ||
| 17 | Malayala Manorama | News | 1.54× | ||
| 18 | Oneindia Tamil | News | 1.53× | ||
| 19 | News24 | News | 1.53× | ||
| 20 | Anandabazar Patrika | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.15× | |
| Spirituality | BALANCE | 0.95× | |
| DIY Mentality | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Convenience Orientation | PREMIUM | 0.62× | |
| Individualism | JOY | 0.63× |
Fishing has an estimated audience of 5,086,819 people in India, concentrated in Maharashtra and Uttar Pradesh.
17.9% of Fishing fans are female, 82.1% are male, with an average age of 33.7 years.
Fishing fans show strongest brand affinity for Wild fisheries (6.13×), Spearfishing (5.53×), and Bhojpuri language (1.55×) over the country average.
Fishing fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Spearfishing (5.53×), Bhojpuri language (1.55×), Fish (1.67×), and Fishing techniques (5.69×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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