A data profile of the people who buy, follow and care about Fishing in Finland — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 671,371 people in Finland.
Fishing has an estimated audience of 671,371 people in Finland. 45.9% are female, 54.1% are male, average age 47.2. Top brand affinities: Holiday cottage, Summer house, Cottage, Old age, F-Secure.
Top brand affinities include Holiday cottage, Summer house, Cottage, with strongest over-indexing on Holiday cottage (1.62× the country average).
Demographically, the Fishing audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Fishing fan in Finland is balanced, around 47.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Fishing profile in Finland.
45.9% are female, 54.1% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 47.2 |
| Estimated audience size | 671,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Fishing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 1.83× | ||
| 02 | F-Secure | Technology & Electronics | 1.75× | ||
| 03 | Ice fishing | Sports | 1.75× | ||
| 04 | Fox hunting | Sports | 1.72× | ||
| 05 | Antivirus software | Technology & Electronics | 1.70× | ||
| 06 | DeWalt | Home & Garden | 1.64× | ||
| 07 | Holiday cottage | Travel & Leisure | 1.62× | ||
| 08 | Summer house | Travel & Leisure | 1.61× | ||
| 09 | Wrench | Home & Garden | 1.60× | ||
| 10 | Lawn mower | Home & Garden | 1.58× | ||
| 11 | Log cabin | Home & Garden | 1.58× | ||
| 12 | Computer security | Business & Career | 1.57× | ||
| 13 | Knit cap | Fashion & Accessoires | 1.57× | ||
| 14 | Valtra | Cars & Mobility | 1.55× | ||
| 15 | Cottage | Travel & Leisure | 1.53× | ||
| 16 | Machine tool | Home & Garden | 1.53× | ||
| 17 | Chainsaw | Home & Garden | 1.53× | ||
| 18 | Old age | Politics & Society | 1.52× | ||
| 19 | Stora Enso | Business & Career | 1.52× | ||
| 20 | Dairy cattle | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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