A data profile of the people who buy, follow and care about Fishing in Norway — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 1,010,535 people in Norway.
Fishing has an estimated audience of 1,010,535 people in Norway. 44.0% are female, 56.0% are male, average age 48.8. Top brand affinities: Cottage, Holiday cottage, Log cabin, Motorhome, Outhouse.
Top brand affinities include Cottage, Holiday cottage, Log cabin, with strongest over-indexing on Cottage (1.7× the country average).
Demographically, the Fishing audience skews more male with an average age of 48.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Fishing fan in Norway is more male, around 48.8 years old, with strong Social Media Usage tendencies and a notable affinity for Cottage.
The key figures that characterise the Fishing profile in Norway.
44.0% are female, 56.0% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 48.8 |
| Estimated audience size | 1,010,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Fishing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boathouse | Travel & Leisure | 1.73× | ||
| 02 | Cottage | Travel & Leisure | 1.70× | ||
| 03 | Log cabin | Home & Garden | 1.66× | ||
| 04 | Mountainboarding | Sports | 1.61× | ||
| 05 | Outhouse | Home & Garden | 1.60× | ||
| 06 | Beneteau | Cars & Mobility | 1.58× | ||
| 07 | Coop Marked | Food & Beverages | 1.53× | ||
| 08 | Sleeping bag | Home & Garden | 1.53× | ||
| 09 | Rotax | Cars & Mobility | 1.53× | ||
| 10 | Turnkey | Business & Career | 1.52× | ||
| 11 | Ancient Rome | Politics & Society | 1.52× | ||
| 12 | Lasse Kjus | Sports | 1.52× | ||
| 13 | Holiday cottage | Travel & Leisure | 1.51× | ||
| 14 | Motorhome | Cars & Mobility | 1.51× | ||
| 15 | Old-growth forest | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Travelling | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.70× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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