A data profile of the people who buy, follow and care about Fishing in Sweden — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 1,475,424 people in Sweden.
Fishing has an estimated audience of 1,475,424 people in Sweden. 45.3% are female, 54.7% are male, average age 47.4. Top brand affinities: Holiday cottage, Cottage, Summer house, Boating, Forest.
Top brand affinities include Holiday cottage, Cottage, Summer house, with strongest over-indexing on Holiday cottage (1.83× the country average).
Demographically, the Fishing audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
The typical Fishing fan in Sweden is balanced, around 47.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Fishing profile in Sweden.
45.3% are female, 54.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 47.4 |
| Estimated audience size | 1,475,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Fishing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fishing bait | Pets & Animals | 2.06× | ||
| 02 | Fly fishing | Sports | 2.02× | ||
| 03 | Fishing tackle | Sports | 2.00× | ||
| 04 | Fishing rod | Sports | 1.97× | ||
| 05 | Bass fishing | Sports | 1.96× | ||
| 06 | Fishing line | Sports | 1.92× | ||
| 07 | Holiday cottage | Travel & Leisure | 1.83× | ||
| 08 | Cottage | Travel & Leisure | 1.73× | ||
| 09 | Excavator | Cars & Mobility | 1.73× | ||
| 10 | Solar cell | Home & Garden | 1.67× | ||
| 11 | Forest | Travel & Leisure | 1.66× | ||
| 12 | Solar panel | Home & Garden | 1.66× | ||
| 13 | Boating | Travel & Leisure | 1.65× | ||
| 14 | Motorhome | Cars & Mobility | 1.64× | ||
| 15 | Rural area | Travel & Leisure | 1.64× | ||
| 16 | Summer house | Travel & Leisure | 1.62× | ||
| 17 | Hunting | Sports | 1.61× | ||
| 18 | Greenhouse | Home & Garden | 1.59× | ||
| 19 | Lawn mower | Home & Garden | 1.59× | ||
| 20 | Solar power | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.45× | |
| Design Affinity | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Early Adopter Mentality | POWER | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.